This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.
Modern marketers have access to endless amounts of data and limited time to process and analyse it. Transforming it into something that offers real value is essential and the basis for marketing success.
Download ‘8 Smart Data Tips for Modern Marketers’ to get actionable tips and tricks that will help you avoid analysis paralysis, enhance customer experiences and identify new customers.
Published By: Datastax
Published Date: Apr 04, 2017
For any business that wants to successfully compete in today’s digital economy, it is not a question of if but rather how much of their business will be done with cloud applications.
A cloud application is one with many endpoints including browsers, mobile devices, and/or machines that are geographically distributed. The application is intensely transactional (high velocity reads and/or writes), always available, and instantaneously responsive no matter the number of users or machines using the application.
Download this free white paper and explore how DataStax customers are delivering real-time value at epic scale with their cloud applications. Explore the core database requirements that make businesses successful with cloud applications, which include continuous availability, linear scale, and geographic distribution.
Published By: Datastax
Published Date: Aug 03, 2018
" For any business that wants to successfully compete in today’s digital economy, it is not a question of if but rather how much of their business will be done with cloud applications.
A cloud application is one with many endpoints including browsers, mobile devices,
and/or machines that are geographically distributed. The application is intensely transactional (high velocity reads and/or writes), always available, and instantaneously responsive no matter the number of users or machines using the application.
Download this free white paper and explore how DataStax customers are delivering real-time value at epic scale with their cloud applications. Explore the core database requirements that make businesses successful with cloud applications, which include continuous availability, linear scale, and geographic distribution."
Why retailers need to leverage digital to drive more than just online sales.
It’s no secret that e-commerce has upended the retail industry. With the success of Amazon, the popularity of shopping online, and the incredible reach retailers now have thanks to digital marketing, many observers and analysts have predicted the death of brick and mortar. However, the fact that 87% of major retail purchases are still made in-store means that today’s retailers cannot rely on e-commerce alone.
In this white paper, we explore:
The implications of the shift to online retail
Why e-commerce isn’t enough
What customers really want
The value of brick and mortar
How to leverage digital to drive sales
To succeed in this dynamic environment, organizations must create networks that combine core layer 4-7 functionality, programmability, and application fluency into a scalable Application Delivery Network. While these components all bring their individual benefits, the real lasting value lies in the resulting synergy of the combined solution. Read this whitepaper to learn about the five advantages of F5 when evaluating a replacement for Cisco ACE.
Published By: OutSystems
Published Date: Apr 10, 2014
The webinar features a complex-made-simple, real-world example from Don Griest at FICO, the leading predictive analytics and decision management software company. Don discusses how the OutSystems Platform is helping FICO rapidly deliver solutions with superior quality and unprecedented time to value, thus opening up new markets for the company.
Published By: Marketo
Published Date: Mar 22, 2018
The Engagement Economy—the reality that we consume and market in today—is a new era where everyone and everything is connected. And in this reality, consumer expectations have shifted to require more from the brands they buy from—they seek a personal relationship that offers them value wherever they are and whenever they are ready to engage. As the Engagement Economy matures, marketers must rapidly transform their strategies, methods, and tactics in order to stay relevant. The State of Engagement offers insights on engagement from over 2,000 global consumers and marketers.
Download The State of Engagement to explore how:
Consumers feel marketers are faring in making them feel wanted, understood, and connected to their brands
Marketers and their organizations are engaging their consumers, employees, and partners
Marketers can address the gaps between their activities and consumer perception
Published By: Marketo
Published Date: Feb 11, 2019
Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. And for all companies, it includes marketing ROI analytics.
Nurture relationships with leads that aren't ready to buy. On average, only 20% of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead.
Retain and extend customer relationships. The marketer's job is far from finished once someone becomes a customer. For most industries, the real value comes from retaining and deepening the customer relationship over time. This includes selling more of the same product to the cus
Published By: DataFlux
Published Date: Jan 07, 2011
This white paper introduces and examines a breakthrough platform solution designed to drive parallel-process data integration - without intensive pre-configuration - and support full-lifecycle data management from discovery to retirement.
Discover how the right Mobile Relationship Management (MRM) strategies and technologies can propel your brand to the front of the field. Winning in mobile means delivering real value to your customer's lives, and adding to that value as you learn from your customers over time. That’s where MRM fits in. Learn 10 things you can start doing now to harness the power of 3 billion mobile devices worldwide to create even stronger connections between your customers and your brand.
“Exploring Business and IT Friction: Myths and Realities,” outlines key issues that cause friction between business users and IT, such as:
• Gaps in customer satisfaction and the perceived value of services
• Inadequate IT support, which decreases productivity and revenue
• Lack of communication and ownership in how business users and IT work together to identify service levels and technology needs
See what 900 business and IT professionals had to say and get recommendations for change.
Published By: Aon Hewitt
Published Date: Apr 22, 2014
Download our business brief to learn more about the changing health care landscape and how private health exchanges are realigning incentives to benefit everyone in the value chain: employers, insurance carriers, employees and providers.
Published By: Windstream
Published Date: Aug 04, 2014
Cloud computing today is fundamentally altering business processes and changing the way organizations interact with customers, partners, and employees.
This transformation brings incredible opportunities, including the ability to build a realtime enterprise where interaction and innovation flourish, and more agile, flexible, and cost-effective practices thrive. Yet cloud computing also presents significant challenges. The path to value is not clearly marked, and there are potential stumbling points along the way.
Please download the whitepaper to learn more!
Published By: Polycom
Published Date: Jul 24, 2014
Brains, not brawn: Fewer companies than ever before are shackled to the tyranny of the volume play: producing vast quantities of goods to reap razor-thin margins. Instead,
manufacturing has been freed to search for the next big idea – and many of them.
What’s empowering this idea revolution: automated processes, new technologies at the ready, and a thorough understanding of R&D’s costs and contributions?
Realizing that there is strength in numbers, companies are creating virtual innovation hubs with valued partners, joining industry consortia, and opening up product
development to crowdsourcing.
What’s common to all: Companies are drawing closer to epicenters of talent, demand, and supply and moving faster than ever to commercialize great ideas.
Are you ready?
Published By: Microsoft
Published Date: Jul 20, 2018
Imagine having a relationship with
each of your customers that’s built
If every one of your connections turned to you for help
in solving their greatest challenges at every stage of the
sales journey, what would that do to your bottom line?
If you could provide every new prospect with relevant,
useful insights that would make them more successful,
how would your sales goals change?
A new model is emerging in the sales landscape. The entire
process looks vastly different than it did just a few years
ago. Although that’s due in part to constantly evolving tools
and technologies, the greater difference is in the mindsets
of buyers. Understanding that mindset and catering to it is
what catapults a successful seller into rock-star seller status.
While this shift brings new possibilities, every stage of
the selling process is also rife with new challenges. Greater
access means more noise. Countless resources make it
difficult to bring real value. These are just a few of the
IDC surveyed users of Adobe Experience Manager Sites and found substantial ROI
WHY SHOULD THE TARGET AUDIENCE CARE?
A modern digital experience management platform is essential for any organization hoping to make digital experience delivery a core competency.
According to IDC's analysis, AEM Sites enables organizations to realize on average annual business value of $3.92 million per organization over three years and a 348% three-year ROI by:
— Making the creation and delivery of digital experiences more consistent and streamlined and accelerating time to market for new experiences
— Empowering - and increasing the productivity of - employees responsible for digital experiences
— Improving the digital customer experiences organizations deliver, thereby increasing engagement levels and generating additional business
Ensuring that data can be exchanged between disparate systems reliably and with speed and transactional integrity is a difficult trick to pull off. And it gets even trickier when things don’t work as anticipated. Yet this is exactly the challenge IBM has addressed for over a decade: first with IBM MQSeries® and now with IBM WebSphere® MQ.
Business integration, along with the IT integration resources required to support it, has become an essential focus for companies across industries. These organizations want to update existing technology assets—and realize new value from what were previously disconnected and isolated applications.
Integrate facilities and IT. Realize the value of the green data center.As data center costs continue to rise, green is the word of the day. What it means is cost savings through consolidation and lower energy usage, as this white paper shows. See the role energy consumption plays in today’s data centers, and how IBM Tivoli® solutions can help optimize energy use.
As data center costs continue to rise, green is the word of the day. What it means is cost savings through consolidation and lower energy usage, as this white paper shows. See the role energy consumption plays in today's data centers, and how IBM Tivoli solutions can help optimize energy use in the data center.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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