Our eighth Digital Intelligence Briefing, in association with Econsultancy highlights key digital marketing trends for 2013, and outlines the challenges and opportunities which organisations are (or should be) paying close attention to this year.
If you’re a marketer who is not targeting content to visitors in a personalized way, you're falling behind your competitors. Organizations need to invest budget, resources, and talent to improve user experiences across channels to succeed in 2013. See how your company measures up to the more than 1,800 digital marketers that participated in the survey.
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge.
Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including:
- B2C brands will focus on targeting and personalization
- Two-thirds of respondents will experiment with new media
- Brands will zero in on mobile customer behavior
Published By: Semcasting
Published Date: Jan 02, 2013
In this white paper from Semcasting, you will learn more about the limitations of cookie-based behavioral targeting and how a new solution called IP Zones can dramatically increase both the scale and accuracy of online display campaigns.
Published By: Semcasting
Published Date: Aug 29, 2013
This white paper will guide you through a series of third party studies that have been completed recently on the diminishing reach and effectiveness of audience targeting with cookies. The numbers are challenging and it appears it may be time for an alternative to the cookie.
Analysis on the key challenges, developments, and innovations affecting corporate and business finance. This edition helps you to compare your cost and growth assumptions with peers, establish a finance-friendly corporate culture, develop critical guidance-based skills on your team, mobilize global cash balances, increase the effectiveness of investor targeting, and improve business analytics.
Published By: Symantec
Published Date: Oct 07, 2014
Last year, Mac malware increased by 66% with a single, high-profile attack infecting over 600,000 machines. Malware authors are targeting unsuspecting Mac users and gaining access to organization's data. Still wondering whether Macs need protection? See what advice a senior strategic analyst at ESG has to share.
Better customer data management increases marketing ROI.” Easy to say, but not so easy to prove. This whitepaper provides everything you need to build a business case for customer data management, including:
What organizational data maturity is and how it benefits the business
Actual performance outcomes of data-mature organizations
Data maturity’s quantifiable impact on targeting, nurturing and close
The financial services industry is one of the largest and most
sought-after targets for attackers. This particular industry revolves
around trust and security, and because of this, these elements are
quite often the key focal point for criminals.
Successful attacks can quickly translate into the dissemination of
massive amounts of personal information and monetary gains
by the attacker. Criminals targeting the financial services industry
do so by leveraging various attack surfaces, such as people,
processes, applications, or systems.
Regardless of where the financial institutions are located in
the world, staying aware of the forefront of new attack trends
is imperative for keeping their systems and customers safe.
Understanding the ecosystem of attacks, how different layers
interact, and the booming economy spawned by it gives financial
services organizations the edge they need.
Published By: Vindicia
Published Date: Oct 04, 2017
The move to subscription and recurring
revenue business models is sweeping
both business-to-business (B2B) and
business-to-consumer (B2C) sectors.
There are striking similarities in why—
and how—subscription models lead
to success for companies targeting
businesses or consumers as customers.
But there are also differences, and those
differences show themselves clearly the
impact of billing on customer acquisition
and retention success.
FINANCIAL SERVICES’ HISTORY OF DISRUPTION
Financial Services is an industry driven by disruption. Transformative business models such as low-cost brokerages, innovative investment products like ETFs, and the huge regulatory mandates like Gramm-Leach-Bliley are but a few examples. Here are some others:
• New fintech firms such as a recent nine billion dollar investment in Ant Financial Services Group and myriad other venture capital-led fintech startups targeting well established segments across the financial services industry
• Robo-advisor services powered by artificial intelligence and machine learning intermediating financial advisors and portfolio managers alike
• Ever changing regulatory and risk management mandates, such as GDPR, Basel III, and Open Banking, transforming customer engagement and capital allocation
Read this whitepaper to learn how you can overcome these and other disruptions.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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