Published By: Iterable
Published Date: Sep 07, 2018
Whether they want tickets for the next Lady Gaga concert, the World Series, the Indianapolis 500, or Hamilton, people are quickly discovering that SeatGeekis the place to find the best selection and great bargains.
This relative newcomer to the online ticket business has quickly grown to offer the largest inventory of live event tickets on the web, in addition offering differentiating services like best-bargain ratings and notifications when a fan’s favorite team or entertainer will be performing nearby.
Email and push have been the primary channels for interacting with customers. However, according to Ben Clark, Vice President of Customer Retention, the marketing team previously struggled to deliver consistent, relevant messaging across channels because their email and push tools ran on separate platforms.
The old tools were also cumbersome to use and offered limited functionality. Worse yet, they didn’t support the team’s AI driven, omni-channel marketing strategy, which includes rea
Thinking about adding web notifications to your marketing mix?
Download our Web Notifications Inspiration Guide for:
The 3 kinds of messages every brand should consider sending via web notifications
How web push notifications can fit into (and help you get more value from) your current messaging and notifiation strategy
15 use cases that will spark ideas for your brand
See how web notifications can help you can deepen connections and engagement with your web visitors. Get the guide today.
Have you ever wondered how push notifications impact app user retention rates?
This first of its kind study analyzed the 90-days after first app open for 63 million new app users, comparing retention rates of those who received push notifications with those who did not.
We uncovered surprising, and critical, insights as well as devised recommendations on how to keep users engaged and decrease user churn.
This 61 page benchmark report is full of data points, insights and recommendations.
Download it to learn about:
• The impact of messaging at different intervals in the app user lifecycle
• Recommendations on when & what to message to increase new user retention rates
• Insights on the data specific to four key verticals - retail, media, sports & recreation and utility & productivity.
Over the last decade we have seen the dramatic increase in adoption of Mobile as an engagement channel for consumers and employees within the enterprise. What we are seeing now is the emergence of messaging through channels like FB Messenger,
WhatsApp, WeChat, Slack, SMS, as a dominant engagement channel. Over 4.1 Billion users around the world are on instant messaging apps, adopted a rate that was much faster than on social networks. What makes these channels the default choice is the expected instant response if the other person is on or the push notification that triggers the person on the other side to respond immediately. These users that use instant messaging channels to converse with their friends and family want to use the same
familiar user experience and channel to instantly communicate with the enterprise. These channels are doing to apps what browsers did to client server apps i.e. these channels are rapidly becoming the next browser. This is leading to the innovations in
Want to see our best customer success stories (and maybe gather a few ideas from other brands’ best practices)? Our newest pocket-sized offering highlights customers from various industries, their objectives, and spectacular results in engagement, revenue and loyalty.
In our latest Good Push Index data study (examining more than 2,400 apps and 500 million push notifications), we reveal how push messaging influences mobile app users’ behavior, measuring both engagement and retention over a six-month period.
What real people say about push messaging, from cringe-worthy mistakes to hero brands that execute push messaging perfectly, we’ve seen it all. And we want to help you get it right.
Download now to uncover 14 mistakes of Bad Push.
B2B marketers, like their B2C colleagues, have diligently worked at perfecting the art of shaping customer and prospect perceptions. They have years of experience developing precisely targeted communications comprised of finely tuned content directed at the specific audiences they want to influence. Traditional brand marketing requires the engineering of messages that engender the right impressions about the company’s products in the marketplace. The traditional art of branding has grown and flourished for many years. But that’s all begun to change.
Published By: Neustar
Published Date: Nov 16, 2009
Mobile has hit the mainstream in the U.S. At the end of 2009, the number of mobile subscribers had grown to 280 million, reaching 87% of U.S. households. The availability of unlimited data and text messaging plans has pushed consumer mobile usage beyond voice to text messaging and Internet access.
Push is a permission-based, staggeringly powerful mobile customer communication channel. Learn the "7 Rules of Good Push", in this useful primer, from Urban Airship, the world's largest provider of push messaging. A must-read for marketers everywhere!
Consumers adopt convenient services and products that offer immediacy and simplicity through highly contextual experiences. The ability to deliver this will evolve in sophistication with smartphone technology. Discover key principles that maximize opportunities and conversions.
We believe Good Push is so important that-drawing from our extensive interactions with push-enabled publishers and push consumers-we've created a set of best practices that we call our 7 Tenants of Good Push.
An analysis of the impact push notifications have on mobile application users. Based on real-time data collected from top push notification senders, the Index presents a snapshot on the impact of push messaging around the globe.
At Urban Airship we believe Good Push is so important that—drawing from our extensive interactions with push-enabled publishers and push consumers—we’ve created a set of best practices that we call our 7 Tenants of Good Push.
An analysis of the impact that push notifications have on mobile application users, conducted by Urban Airship. Based on real-time data collected from the top push notification senders, the Index explores the impact of push messaging around the globe
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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