Published By: SundaySky
Published Date: Mar 06, 2018
Saks’ personalized video advertising program with SundaySky consists of 15- and 30-second SmartVideo pre-roll ads, featuring highly relevant information, such as previously viewed items, product categories, brand messages and seasonal promotions, that correlate to the viewer’s historical browsing data. Within 30 days of the shopper’s last visit to Saks’ website, SundaySky finds the individual on a publisher site through a programmatic ad network, and serves him or her a Saks video ad filled with relevant information according to their behavior. The goal of the program was to maintain a $25 ROAS with more than $10 million in attributed revenue, measured by the brand’s advanced attribution system of record MarketShare.
Published By: Iterable
Published Date: Sep 07, 2018
Today’s consumers are more informed, diverse, demanding and well-connected than ever before. With nearly unrestricted access to shopping resources used for discovery, comparison, and purchase, consumers are able to shop at will, often independent of branded retailer guidance. This rise of consumer independence can be attributed to the emergence of technological advancements favoring consumer empowerment; however, the repeated failures of brands to proactively offer personalized, high-value shopping experiences at scale is a significant contributing factor of consumer exodus.
This has fostered an inclination among shoppers to become self-reliant in their pursuit of purchases, effectively shutting out promotional outreach from brands. Many brands continue to fall out of touch with their customers because they’ve lost sight of their customers’ true needs. Customer centricity has long been the foundation for modern marketing, but the brands which fail at creating deeply personalized market
Published By: Skillsoft
Published Date: Jun 25, 2015
In this summary you will learn:
• The importance of a mission statement and values for a company.
• How a lack of candor is bad for business.
• Differentiation isn’t cruel and Darwinian, but fair and effective.
• How to manage crises under the guidance of a plan of action.
• The art of hiring winners, managing people and parting ways when the time comes.
• How to find a job that you will love, get a promotion and manage a work-life balance.
Published By: Brainshark
Published Date: Oct 16, 2013
Having trouble driving registrations to your live webinar? Maybe it's time for a change. This report explores picking the right webinar strategy for your goals, webinar best practices and technology integration.
Published By: Brainshark
Published Date: Oct 16, 2013
Running low on content for your next campaign? Learn how leading marketers are repurposing existing content and delivering it in a creative, targeted and measurable format that fuels successful lead generation—while also saving time and money.
In the not-too-distant past, a retailer simply had store-level sales data, from which virtually all planning decisions were made. Today, retailers—from grocery to fashion—are bombarded with data that, with the right tools, can help them gain actionable insight into shoppers’ behavior across channels. In this white paper Oracle Retail explains how retailers can accurately measure consumer interest in specific merchandise and apply that knowledge from one channel to the next, thoroughly understand the implications of promotions on specific customers and customer segments, price on product performance, plan channel-specific assortments accordingly, and coordinate the supply chain processes to ensure execution of the cross channel plan.
The proliferation of consumer touch points has created a significant operational challenge for retailers, making it difficult to achieve consistency in product content, pricing, promotions, and inventory availability across multiple sales channel. This white paper from Oracle Retail discusses how the consolidation of omni-channel merchandising and inventory information, combined with the support of efficient transaction systems to move products in alignment with consumer demand, is no longer optional, but rather a modern retailing necessity.
In order for brand promotion activated at retail by POP materials to succeed, it must drive sales. However, retail activation materials aligning with and supporting your national brand are just as important. Many marketers fail at this due to a lack of reliability, effectiveness and value.
In this white paper you’ll learn about:
• Reinforcement of your brand
• Faster speed-to-market
• Improved quality & consistency
• Cost savings
Published By: MEDIAmobz
Published Date: Apr 07, 2014
Are you product launch plans competitive? Once upon a time watching video online was a niche activity. As video has become widely available on mobile devices, it was become a mainstream activity.
According to eMarketer's March 2014 report, video has and will continue to enjoy the highest ad-spending growth rate across both mobile and desktop. This white paper speaks to mission-critical inclusion of video in our product launch plans.
Business today dictates that organizations grow the talent they need when finding it isn't possible. This complimentary white paper shows five steps that can help you fill the skills gaps in your organization. Download it today.
SuccessFactors Employee Central provides a single employee global system of record that is deployed in the cloud and brings greater workforce visibility to small and medium-size businesses. HR can quickly integrate workforce data from the SuccessFactors BizX Suite of talent management solutions – including Performance and Goals, Compensation, Learning and more, as well as from third-party systems, such as payroll, benefits, and time and attendance. Employees can use the Employee Central self-service features to update their personal information, while managers can easily change employee information such as promotions, salary changes, terminations and more with customized approval workflows. The result: An integrated 360-degree view of the workforce that HR can access through standard and ad-hoc reports to make fast, informed decisions based on consistent, up-to-date data. To learn more, download the SuccessFactors Employee Central business brief for small to medium-size businesses
Learn quick changes you can make to your website this week that will double your email address capture. This webcast also reviews tips for driving eCommerce revenue through promotional emails, and teaches you how to put a $ value on every email address - both designed to help you optimize your overall online marketing strategy.
There are many new ways Big Data analytics can significantly boost marketing and promotional efforts through real-time and historical analysis of online data, such as clickstream or purchase transactions. Unstructured data based on social media—even photos and video—offers enormous potential when analyzed with the right tools.
This white paper reveals data-driven insights to help you create a strategic communications plan that includes: creative, cost-effective incentives promoted through repeated communications, a robust, multi-media digital promotion strategy paired with on-the-ground advocates at all levels, internal leadership participation to encourage adoption
Published By: Infosys
Published Date: May 21, 2018
Experimenting faster is a trait shared by most innovative organizations. They want to experiment with new products and promotions to see if they can unearth bold new ways of serving the customer. But this experimentation cannot be random: it needs to be guided by data and based on current customer insight.
It was access to this data that was the problem for our client, a large consumer brand. It took a long time to prepare the data to a point where it could be used by business managers. So long, in fact, that the data was no longer relevant; and the moment as often lost. The company needed to be able to experiment faster but was held back by a cumbersome and ineffective analytics infrastructure.
Published By: Infosys
Published Date: Jun 12, 2018
Customer loyalty is hard to come by today, amid a growing array of choices, omnipresent discounting and fast changing trends and customer preferences. To cut through the clutter, product retailers are increasingly creating targeted offers tailored to customer preferences, to be delivered through an online platform.
A premium drinks maker was following the same path when they created a mobile loyalty app to push promotions and notifications to customers. But something crucial was missing. See how Infosys helped and the five key takeaways from the project.
By definition employee advocacy is the promotion
of a company’s messages by its employees. Today,
employee advocacy happens increasingly online,
social media being the main medium for brand
ambassadors. Employees have extensive networks of
friends, followers, and connections on social media,
and nowadays they can be reached and influenced
with a click of a button. When empowered to act as
brand ambassadors on social media, employees can
share valuable content to their networks and build their
professional brand all while increasing the company’s
reach and credibility by generating meaningful
conversations about the business.
Published By: Marketo
Published Date: Mar 22, 2018
Advertising on social media platforms has changed tremendously.
Recent updates to many social networks' algorithms give users
a better experience—one with less promotional content and
more relevant content that they want to see. This means that, as a
marketer, you need to supplement your organic posts with paid
promotion to get your posts seen by your audience. Download this eBook to learn more!
Published By: MaritzCX
Published Date: Feb 02, 2018
This e-book presents results alongside an argument that
action/behavior metrics are the best measures to help companies drive real action and lasting change. By downloading this eBook, you give MaritzCX and its partners permission to contact you for marketing and promotional purposes.
Switzerland Trade & Investment Promotion continues to rank at the top of key FDI indicators and is a strong location for North American companies looking for fast and sustainable growth in Switzerland and the European market. Watch this online discussion about globalization trends, drivers and opportunities and how they affect today's business strategies.
View this online demo to learn how leading retailers are using market basket analysis to gain insights into buyer patterns to offer products and promotions that match shopper preferences and behaviors as well as to link purchases to specific buyers to create tailored offers.
Message is the most important of all marketing elements. Great messages change the destinies of companies and people. Without message, brand and promotion are crude instruments. Read and learn how the best messages are bold, compelling and polarizing
This technical brief streamlines and simplifies the key issues in the new regulatory landscape and provides information to help inform important business decisions regarding Wellness programs. "The Legal Environment of Wellness" offers in depth information abuot wellness program requirements under the ACA, and reviews how corporate wellness programs are impacted by the rulings of the Affordable Care Act (ACA) and HIPAA. In addition to the ACA, it covers information companies need to be aware of regarding how other legislation may impact their health promotion efforts. Choosing a new wellness program or bringing current programs into compliance will require a thorough understanding of new and existing laws and sometimes complex decisions and structural redesign.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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