Regardless of the industry, your customers are digital and always on; your business should be, too. As such, today's forward-thinking business has increased its use of digital channels and ecosystems to engage with and serve its customers. To do so, a well-crafted business continuity / disaster recovery (BCDR) plan can ensure a company's ability to keep its business uninterrupted and maintain its survival, despite unforeseen disruptions. Read this Forrester technology adoption profile to learn the mission-critical nature of and how to maintain an always-on business presence.
The Sojern Traveler Platform offers hotels of all sizes access to over 350 million traveler profiles that allow you to precisely target prospects at all stages of the marketing funnel. You can also manage campaigns across multiple channels and devices, maintain brand awareness, increase purchase consideration, and turn site visitors into hotel room bookers.
APPLAUSE CASE STUDY
THE INCREASING IMPORTANCE AND COMPLEXITY OF DIGITAL EXPERIENCES
Maintaining a strong digital presence is critical as digital experiences are now the front door for your brand. Websites,
mobile apps, and connected devices are all different ways for you to connect with your customers on a deeper level,
and foster a stronger relationship of trust and loyalty. While you now have a wide-open avenue to reach customers
more effectively, you also need to account for a whole new level of complexity, especially in the mobile space.
Millions of people can download the same mobile app and have entirely unique experiences. This is a result of how
fragmented the digital world has become. ScientiaMobile counted 45,000 different device profiles on the market
today, and estimates that this rate of fragmentation will only increase heading into the future.
On top of this variability is the wide range on contexts in which your customers can be relying on your mobile app
Published By: Forcepoint
Published Date: May 16, 2016
The financial and legal ramifications of the high-profile cyber-incidents that happened in the past year send an unmistakable message: data theft is too important for a board of directors not to be involved. The “Cybersecurity and Data Theft Prevention” report provides a non-technical overview every board of directors can use to assess their organization’s security posture.
This IBM-commissioned profile of government information management professionals examines the challenges of dealing with the increase in digital and unstructured content as well as the roles that shared capture service and improved case management.
Any organization wishing to process big data from newly identified data sources, needs to first determine the characteristics of the data and then define the requirements that need to be met to be able to ingest, profile, clean,transform and integrate this data to ready it for analysis. Having done that, it may well be the case that existing tools may not cater for the data variety, data volume and data velocity that these new data sources bring. If this occurs then clearly new technology will need to be considered to meet the needs of the business going forward.
Working out what consumers want – and why – is getting harder. Transactional data and traditional market research and demographic profiles no longer do the job. Our ‘Five Mys’ report proposes a radical new framework for navigating complex consumer decision-making.
Read the report to find out:
• what the ‘Five Mys’ are and how they affect spending decisions
• how to get better at predicting consumers’ changing needs
• where different generations are directing their spending
• how changing life patterns are creating new opportunities for businesses that can pick up on signals from consumers
A significant paradigm shift occurred in the last few years. Much like other technological shifts of
the last decade — when cloud computing changed the way we do business, agile changed the way
we develop software and Amazon changed the way we shop — Zero Trust presents us with a new
paradigm in how we secure our organizations, our data and our employees.
While difficult to identify the precise tipping point, one thing is certain: what were once
extraordinarily high-profile, damaging breaches are no longer extraordinary. In just the last
18 months, Yahoo, Accenture, HBO, Verizon, Uber, Equifax, Deloitte, the U.S. SEC, the RNC,
the DNC, the OPM, HP, Oracle and a profusion of attacks aimed at the SMB market have all
proven that every organization — public or private — is susceptible.
The epiphany behind the paradigm shift is clear: Widely-accepted security approaches based on
bolstering a trusted network do not work. And they never will. Especially when businesses are
dealing with skill
Published By: Delphix
Published Date: May 28, 2015
Over the past several years data loss and data leaks have been a regular part of headline news. From high-profile hacks of retailers such as Target and Home Depot to inadvertent email data leaks from large multi-national banks to targeted leaks of sensitive government documents, it is becoming clear throughout the private and public sector that data security or the lack thereof is an existential threat to business operations. While there are many vendors focused on data encryption, data masking is actually the single most effective mechanism for an IT organization to dramatically reduce or even eliminate the risk of data loss.
Published By: Genesys
Published Date: Feb 21, 2018
In the ongoing evolution of the customer experience, organizations continue to rely on phone and email while introducing new customer engagement channels. With the channel mix rapidly changing, it has become more important than ever to accurately identify and proactively deploy the next-best channels for engaging customers today and tomorrow.
Gartner Research has profiled 15 ways that organizations will engage customers over the next 20 years. This includes augmented reality, virtual reality and mixed reality immersive solutions which will be adopted by 20% of large enterprises by 2020. By learning which engagement channels will best meet your customers’ needs in the future and prioritizing those aligned with your business model, you can improve customer engagement and
Published By: Genesys
Published Date: Feb 27, 2018
What if the cloud could radically improve your customer’s experience, your operations, and your bottom line? There’s a reason why many organizations are taking advantage of the benefits of cloud for contact centers.
This eBook, focuses on two profiles for small contact centers, small business and small of large - a small contact center that is part of a much larger enterprise. Get key insights from independent market research that will help you make a case to take your customer communications platform to the cloud. With the right solution, your business can benefit from enterprise-quality capabilities at a price you can afford. And you can realize a return on investment in as little as three months!
Download this eBook and learn:
• How to calculate ROI and time-to-value in different types of small contact center profiles
• What factors to consider when selecting a cloud vendor
• Three common myths about the cloud
As fraudsters grow in sophistication and
experience, they often aren’t acting
alone. Syndicated crime rings are big
business around the world. In the fraud
economy, different fraudsters specialize
in different aspects of the attack, from
gathering data and creating profiles of
targeted victims, to socially engineering
call center agents, to creating tools like
robotic dialers. These fraudsters might
work alone, selling their skills on the
black market. In other cases, fraudsters
are running entire call centers overseas
dedicated to executing attacks.
"2017 was marked by a significant number of high-profile cyber breaches. Web malware and phishing played a critical role in the vast majority of these attacks.
Watch this webinar to learn from two of the industry’s leading experts – Gartner Research Analyst Peter Firstbrook and Menlo Security CTO Kowsik Guruswamy:
*Why web malware and phishing are so pervasive in today's cyber attacks
*What the shortcomings of today’s reactive security philosophy are
*Why the web continues to present a risk to businesses
*How organizations rethink their security strategy moving forward"
The velocity of technology infrastructure change continues to accelerate, putting serious stress on Security Operations (SecOps). This has forced security folks to face the fact that operations has never really been their forte. That’s a bit harsh, but denial never helps address problems. The evidence is fairly strong that most organizations are pretty bad at security operations. How many high-profile breaches could have been avoided if one of many alerts was acted upon? How many attacks were made possible by not having properly patched servers or infrastructure? How many successful compromises resulted from human error?
This IDC MarketScape includes vendors that create and sell software in the client virtualization space, with a focus on centralized virtual desktops, distributed virtual desktops, and virtual user session (VUS) software. Vendors that only offer user state virtualization and/or software products that support virtual client computing deployments but not one of the aforementioned products will not be included in the IDC MarketScape graphic or profiles. This is because these types of solutions address a specific or niche need in the market but do not, by themselves, provide a complete software solution that an end customer can purchase on a standalone basis or in addition to a Microsoft Server version.
The ADC market continues to evolve, with various new cloud-integrated and software-centric use cases having arisen. This report provides infrastructure and operations leaders with a snapshot of the market's transition and profiles vendors representative of emerging and very different approaches.
With tech talent in high demand, understanding the networks engineers live and work in is fundamental to finding qualified people and establishing rapport. Learn how to leverage GitHub, Stack Overflow, and Hacker News to identify relevant candidates, assess their skill sets, and boost your company's engineering brand to stand out from competing recruiters.
GitHub Lead Talent Strategist Tessa Wilder joins us to share recommendations on how to best use GitHub to connect with engineers.
In this webinar, you'll learn:
How to read a GitHub profile to understand an engineer's contributions, impact, and how to cross-reference this info with resumes and other social profiles
Ways to use Stack Overflow's reputation score and tags to find active, notable engineers
How to (tastefully) utilize Hacker News beyond a social news site to generate interest with tech candidates and find those actively seeking new opportunities
Published By: SessionM
Published Date: Jan 24, 2018
Download Gartner’s latest Market Guide for Master Data Management of Customer Data Solutions to learn market definition, analysis and recommendations, the criteria necessary for evaluating marketing data management solutions and how master data sits in the middle of the 360° customer view.
Published By: Mimecast
Published Date: Apr 18, 2017
"To tackle today’s cyber threats, IT security leaders must rethink traditional security strategies. Email security in particular has become a victim of its own success and requires a radical rethink, having played a key role in several high-profile security breaches.
Today’s threats, like spear-phishing, are designed to bypass traditional Secure Email Gateway defenses, often taking advantage of end users who are considered the weakest link in business email security armor. A zero-trust approach to email security is needed.
This white paper discusses how:
- CISO’s should carefully assess email security as part of a strategic security review
- IT Managers can evaluate the state of current email defenses and take tactical action to strengthen them
- Security Administrators can deliver best-practice defense in depth for email
- Organizations can remove a reliance on trust to more effectively protect information, their network and employees.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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