Published By: Marketo
Published Date: Jun 08, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services.
In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy.
Download The Definitive Guide to Account-Based Marketing to learn:
• How to create a solid ABM strategy to meet your goals
• What stakeholders to involve across the organization
• How to identify, prioritize, and profile the right accounts
• What content you need to support an ABM strategy
• Which channels to leverage and how to coordinate them
• How to measure the effectiveness of your ABM strategy
Published By: DataMotion
Published Date: Oct 01, 2008
After years of transferring many business activities online to take advantage of the benefits of the Internet, companies have now spent billions of dollars on antivirus software and other security measures. High-profile outbreaks and breaches reported in the international media have helped drive them to implement security measures that protect their customers and their brands while still growing their businesses...Download this paper to read more.
The use of GPS tracking devices in fleet vehicles helps reduce fuel costs, increase employee productivity, and improve your company's safety profile. In this guide, we'll cover how and why GPS fleet tracking can save your business money.
Published By: Achievers
Published Date: Jan 17, 2014
Knowledge and strategic relationships fuel many organizations in today’s rapidly changing, global economy. As such, organizations need to leverage the individuals—and their networks—that possess the most relevant knowledge, whether they are current employees or are only loosely connected to the organization. To do this, organizations should create and leverage peer collaboration networks that enable them to identify and connect with individuals who have the unique skills, knowledge, and capabilities these organizations need. Bersin’s Research, Why Reputations and Networks Matter in the Open Talent Economy, indicates that this approach works in driving value—organizations that have effectively used internal reputation networks and profile databases have been able to increase key metrics such as employees’ time to productivity and innovation levels.
This paper examines the features and capabilities of the HP P4000 product family and shows how these SAN solutions help businesses to overcome the storage-related growing pains they typically encounter as they deploy a virtual infrastructure.
Published By: Riverbed
Published Date: Oct 09, 2012
In this report, Taneja Group explores how Riverbed Technology has identified a critical challenge that limits IT performance in highly distributed customer environments: costly, complex, and hardware-heavy branch offices. The report profiles the new Steelhead EX + Granite appliance, combining a true "branch-office box" virtualized hardware platform with a first-of-its-kind block storage technology. Download now.
Published By: Riverbed
Published Date: Jan 16, 2013
In this report, Taneja Group explores how Riverbed Technology has identified a critical challenge that limits IT performance in highly distributed customer environments: costly, complex, and hardware-heavy branch offices.
This IDC Vendor Profile analyzes Box, a company playing in the public cloud advanced storage services market and the content management and collaboration market, and reviews key success factors, highlighting market information tailored to investment.
Published By: Salesforce
Published Date: Nov 18, 2014
Find out which type of sales rep is mostly likely to succeed in the current economy. Corporate Executive Board asked over 450 front-line sales managers and their direct reports questions across 44 different attributes, covering areas such as attitudes, skills, behaviors, activities, and knowledge. Get the eBook to find out which sales profile wins the most deals and how all your sales reps can be more successful.
Digital transformation (DX) is the continuous process by which enterprises adapt to or drive disruptive change by leveraging digital competencies, such as harnessing sensor data or using location, customer profile, and a mobile app to make shopping recommendations. DX reshapes the organization's culture where required; leverages existing processes, systems, and assets; and creates net-new digital capabilities as needed.
With DX, there is the need to embrace new business models and new architectures and technologies that will help an enterprise with customer-facing innovation as well as transition existing systems, processes, organization structure, and relationships to support the transformation.
In the early 2000s, two vastly different businesses—baseball and field service management—began to use advanced statistical analysis to gain an advantage over their competitors. They both revolutionized their respective fields by using statistical knowledge to improve performance. The new approach replaced old models and methods and attained shockingly good results as both set new standards for their respective industries.
In this white paper, you will learn the general concepts behind predictive analytics and how they can be applied to a field service organization. The paper will cover the basic metrics that should be tracked, the use of performance pattern profiles, and how these principles can predict future events.
Published By: Delta Risk
Published Date: Jun 07, 2016
Recent high profile, high impact cyber breaches at some of the largest financial institutions in the United States have highlighted the fact that boards of directors need to take an active role in the management of cyber risk. This Viewpoint offers the Delta Risk perspective on how boards should engage in the management of cyber security risks, stressing four priority activities.
Read this whitepaper by Forrester Research to gain perspective on the trends shaping development and operations strategies. Learn how progressive companies are handling application development and operations in a DevOps environment faster and at lower costs
Digital Media convergence, Web 2.0 and social networking's growing influence are forcing Telecommunications companies to transform their service offerings. Watch this webcast to learn about IBM's asset-based telecommunications solutions that solve our clients most important challenges.
IDC Report: Complex Event Processing Opportunity Analysis and Assessment of Key Products Read this excerpt of the 2009 IDC study by Maureen Fleming and Jeff Silverstein looking at complex event processing. The excerpt includes IDC opinion on the market for CEP, what defines CEP and independently profiles Progress Apama, which was ranked "Top CEP Innovator" in the report.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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