Published By: SPSS, Inc.
Published Date: Mar 31, 2009
This whitepaper details how predictive analysis can help your business. Predictive analytics help you make better, faster decisions, giving your organization a significant competitive advantage in the marketing sector.
Published By: SugarCRM
Published Date: Jan 20, 2015
After an initial rollout to more than 45,000 sales users, IBM wanted even greater insights. Thanks to the high usability of Sugar, IBM was able to increase sales data quality - which has gone on to power predictive sales analytics. Learn how IBM and SugarCRM are driving more effective sales teams.
Everyone is talking about predictive analytics these days, but what does it mean for B2B marketers? Find out how top demand generation professionals are using predictive applications powered by leading edge data science to optimize all stages of the funnel. Read Lattice Engine’s latest ebook, Decoding Predictive Marketing, and learn where predictive fits into your marketing mix.
Published By: CrowdTwist
Published Date: Apr 16, 2018
In order for brands to compete and provide the level of personalization consumers have already come to expect, marketers need to work quickly to develop competencies around their abilities to collect contextual and anticipatory insight and meet customers in the moments that matter most to them.
Now is the time for marketers to invest in technology that supports data capture, segmentation, predictive analytics, and machine learning.
With these capabilities in place, brands should be on track to build rich first party profiles of customers across all channels and maximize customer lifetime value by creating relevant experiences at all stages of the customer lifecycle.
8 to 10 page Analyst Whitepaper by Ptak / Noel addressing the need for IT to bring Analytics technology to IT to help them be more proactive, predictive providing faster mean time to repair. This paper will also explore how IBM is helping customers with it's new IT Analytics platform that offers Search, Predict and Optimize capabilities.
Hurwitz & Associates announced the findings of its inaugural Victory Index for predictive analytics. This assessment highlights both the diverse uses of predictive analytics and vendors who make those applications.
Marketing technology is the fuel on which modern marketing organizations run. As the marketing technology landscape rapidly expands, CMOs are desperately trying to keep up with an evolving stack. Technology is taking over marketing. Rather than detailing an exhaustive list of available technologies, this will present an overview of the current marketing technology landscape. It will include trends, challenges, and advice to marketing leaders navigating the turbulent and dynamic space.
Over the past few decades, marketing has evolved from a hunch-based and immeasurable practice to one driven by data, analytics, and software. Marketers now work with advanced software and myriad channels to identify new prospects. However, today’s marketers face new challenges. This guide will dive deep into those challenges, identify key trends, and introduce the concept of marketing intelligence.
Market expansions are a viable strategy when a company’s growth in an existing market has stalled. However, marketers often rely on intuition and qualitative data to inform decisions around market fit and size. In this whitepaper, marketing technology expert, David Raab, explores how the shift in data and predictive solutions streamlines the market expansion process. The paper will reveal 4 keys to a successful market expansion, common mistakes to avoid, and show marketers how to win customers in new market segments.
As vendors rush to embrace and exploit predictive analytics, only those with a truly unified solutions will succeed in capitalizing on this powerful and promising technology. Read this insightful white paper to learn more.
Predictive analytics can be utilized to uncover root causes so that problems can be eradicated. Read this white paper to learn how companies can use predictive analytics treatment and prevention approaches to save time and resources, eliminate root causes of problems, and obtain the actionable insight required to improve marketing effectiveness.
Consumers contact you through a growing number of channels. With this Yankee Group study, you'll learn how predictive analytics can help you instantly identify your best customers and prospects, match them to the best agents and give them more personalized attention - thus maximizing customer acquisition and cross-sell opportunities.
To survive and thrive in an era of accelerating digital
disruption, organizations require accessible data,
actionable insights, continuous innovation, and
disruptive business models. It’s no longer enough to
prioritize and implement analytics – leaders are being
challenged to stop doing analytics just for analytics’
sake and focus on defined business outcomes.
In addition, these leaders are being challenged to
bring predictive capabilities and even prescriptive
recommended actions into production at scale. As AI
and accelerated growth and transformation become
top of mind, many enterprises are realizing that their
current segmented analytics approach isn’t built to last,
and that real transformation will require proper endto-
end data management, data security, and a data
processing platform company-wide. The year 2019 will
be a turning point for many organizations that realize
being data-driven doesn’t guarantee future success.
Learn more about User Experience Monitoring and the need for advanced real-time predictive analytics to capture information and identify trends. Download this paper today and discover vital recommendations, including the need for better dialogue between IT and business and knowledge of end-user customer behavior.
For banks today, having more ways to communicate with customers is a good thing. But it has also made it harder for banks to figure out where and how to most profitably commit their marketing resources.
Leveraging predictive analytics, First Tennessee Bank is applying the ultimate acid test. It’s combining a granular understanding of the needs of customer segments with real P&L data to optimize its marketing spend, focusing on programs that deliver the highest ROI.
First Tennessee’s ability to target its campaigns more intelligently has increased its response rate by 3.1 percent, cut key marketing costs by nearly 20 percent and enables the bank to get the most from its resources.
In a competitive landscape that favors the fastest and the smartest, financial services firms that invest in building sophisticated insight and predictive analytics will be better positioned to emerge as market leaders.
Indiana's Management and Performance Hub (MPH) program has developed a comprehensive, enterprise-wide, data-driven management system to help gain insight into the drug abuse crisis. Indiana MPH staff is tackling the issue using crime lab drug data from across the state to see new correlations in drug use over time and find insight into crime.
As most companies now realize, analytics is increasingly more of an integral part of their day-to-day business operations. In a recent survey by a global research firm, 80% of CIOs stated that transition from backward-looking, passive analysis must shift to forward-looking predictive analytics. The challenge is that many analytic solutions are aligned to a specific platform, tied to inflexible programming models and requiring vast data movement. In this webcast, Forrester and experts from IBM will highlight how technology like Apache Spark on z/OS allows businesses to extract deep customer insight without the cost, latency and security risks of data movement throughout the enterprise.
Learn directly from KONE's expert about their recent IoT experience in implementing predictive maintenance (PMQ) and IoT. The session will cover: 1) KONE's business area that the PMQ and IoT solution is supporting, and the metrics used to measure success; 2) KONE's Predictive Maintenance and IoT Platform use case, key personas, savings and benefits realized; and 3) Observations from implementation, including: a) The analytics journey at KONE; b) Organizational change (culture, processes, etc.); c) Measurable maintenance benefits; d) Implementation considerations, learnings, going forward; and e) Future projects and capabilities.
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