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Results 26 - 50 of 766Sort Results By: Published Date | Title | Company Name
Published By: Adobe     Published Date: Nov 09, 2017
IDC, a global market intelligence firm, studied the business value of the Adobe Primetime multiscreen TV platform. Bottom line? Over a five-year period, it delivered a 385% ROI and $14.3 million total benefits per organization. Download the report to learn more.
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Adobe
Published By: Adobe     Published Date: Jul 15, 2019
W hile there are important differences between marketing automation platforms, success is often primarily determined by three things: your strategy and process, your content and lead flow, and your people. With limited investment in these areas, you can usually get good (but not great) ROI from marketing automation. But the more you invest, the higher you move up the curve, and the better your return on investment.
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Adobe
Published By: Adobe     Published Date: Jul 15, 2019
Avec un nombre sans cesse croissant d’interactions client, notamment digitales, les entreprises cherchent rapidement à obtenir un avantage concurrentiel en utilisant des données et des informations à grande échelle pour créer et activer des profils à 360 degrés de leurs clients afin d’offrir une meilleure expérience. Pressées d’accélérer leur croissance digitale et d’améliorer leurs stratégies commerciales, de nombreuses entreprises mondiales ont mis en place des environnements technologiques cloisonnés et redondants, ce qui a donné lieu à des points de vue inexacts ou, pire encore, contradictoires sur les interactions de leurs clients avec leur marque. Par exemple, l’étude menée par Forrester révèle que 90 % des entreprises utilisent plusieurs outils d’analytics
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Adobe
Published By: Adobe     Published Date: Jul 15, 2019
Malgré des différences certaines entre les plates-formes d’automatisation, la réussite tient souvent à trois facteurs : votre stratégie et votre processus, votre flux de contenus et de leads, et vos collaborateurs. En règle générale, un investissement limité dans ces trois domaines se traduira par un retour sur investissement (ROI) de l’automatisation marketing correct, mais pas exceptionnel. Plus vous investirez, plus vous ferez bouger les curseurs et augmenterez votre ROI. Le secret est de voir grand, de commencer petit et d’avancer rapidement. Autrement dit, les meilleurs résultats sont généralement obtenus en démarrant avec ce que vous avez et en investissant progressivement.
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Adobe
Published By: AdRoll     Published Date: Jul 14, 2015
If you’re searching for information about attribution, you’ve come to the right place. Solving the attribution problem will be one of the most important things you do to boost ROI for your organization. In fact, 58% of marketers depend on attribution to allocate their marketing budget to the most effective channels. In a few short pages, this guide will deliver all the practical advice you need to run with the pros.
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adroll, custom attribution model, roi, best practices, marketing solutions
    
AdRoll
Published By: AdRoll     Published Date: Sep 06, 2016
According to VentureBeat, for the past 10 years, email has produced higher ROI than all other marketing channels. But email marketing requires thoughtful attention to detail in order to drive sales. Learn actionable 12 tips to supercharge your highest performing channel.
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email, marketing, channel, roi, copy creation, programatic
    
AdRoll
Published By: AdRoll     Published Date: Dec 20, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: Why is attribution a process and not an end state? Why is making small steps forward really better than doing nothing? Why does the perfect attribution model not exist? What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific.
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marketing attribution, attribution modeling, roi, attribution
    
AdRoll
Published By: AdRoll     Published Date: Dec 01, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
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marketing, attribution, association, adroll, online, survey, report
    
AdRoll
Published By: Ahead     Published Date: Jan 10, 2019
A January 2018 commissioned study conducted by Forrester Consulting on behalf of ServiceNow How a Representative Organization Resolved Security Incidents 45% Faster This Forrester Study provides a framework and customer example to help readers evaluate the potential financial benefits of investing in ServiceNow Security Operations. To understand and illustrate the benefits, costs, and risks associated with ServiceNow, Forrester interviewed three current Security Operations customers to create a representative organization. This organization: Improved vulnerability response times by 25% Prioritized vulnerabilities 60% faster Achieved 230% ROI Download this study to evaluate the Total Economic Impact of using ServiceNow Security Operations to deliver fast and efficient security response.
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Ahead
Published By: Akamai Technologies     Published Date: Jul 02, 2019
Loyalty and rewards programs are powerful tools for brands to boost member engagement, acquisition, and retention. Learn why leading brands are turning to modern customer identity and access management (CIAM) solutions to scale their loyalty programs, improve user experience, and maximize ROI. In this paper, we identify the challenges associated with transforming, expanding, and scaling customer loyalty and rewards programs and related membership initiatives, and present solutions based on real-world case studies from four industries. We explore the requirements for an enterprise-grade CIAM solution and address related issues such as build vs. buy and CIAM vs. IAM. By examining four diverse case studies — and the resulting identity management solutions that were implemented by the respective companies — this paper provides valuable insight for any enterprise wishing to expand or uplift its customer loyalty program to meet membership needs in the age of the consumer.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Jul 02, 2019
In today’s markets, customer identities and the personal data associated with them are among the most critical and valuable assets of any enterprise. Managing these digital identities — from first registration and login to the later stages of the customer relationship — and extracting business value from the associated data are complex tasks, commonly referred to as customer identity and access management (CIAM). When implementing a system to collect, manage, and utilize digital identity and customer data, companies have two basic choices: in-house development or buying a dedicated solution from a vendor specialized in CIAM (i.e., build vs. buy). Read this white paper for an in-depth analysis of CIAM implementation options, including: ? Must-haves for a successful, enterprise-grade CIAM system ? Pros and cons of implementation options, ranging from in-house software development to commercial off-the-shelf solutions ? A real-world case study that illustrates the ROI of an effective CI
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Jul 25, 2019
Treue- und Prämienprogramme sind effektive Mittel, mit denen Marken die Interaktion, Akquise und Treue von Mitgliedern steigern können. Erfahren Sie, warum führende Marken auf moderne CIAM-Lösungen (Customer Identity and Access Management) setzen und damit ihre Treueprogramme skalieren, das Nutzererlebnis verbessern und den ROI maximieren. In diesem Whitepaper erfahren Sie, welche Herausforderungen Sie bei der Transformation, Erweiterung und Skalierung von Kundenbindungs- und Prämienprogrammen und damit verbundenen Mitgliedschaftsinitiativen meistern müssen. Darüber hinaus stellen wir Ihnen Lösungen vor, die auf tiefgehenden Einblicken in vier praxisnahe Fallstudien basieren. Wir untersuchen die Anforderungen an eine unternehmensweite CIAM-Lösung und sprechen verwandte Themen wie „Entwicklung oder Kauf“ und „CIAM vs. IAM“ an. Anhand von vier verschiedenen Fallstudien – und den daraus resultierenden Identitätsmanagement-Lösungen, die durch das jeweilige Unternehmen implementiert wurde
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Akamai Technologies
Published By: Alere Wellbeing     Published Date: Sep 26, 2011
Offering incentives for tobacco cessation can promote positive behavior change, positively impact your bottom line, and improve employee relations, provided you implement an approach that includes a comprehensive cessation program supported by a positive environment.
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alere wellbeing, human resources
    
Alere Wellbeing
Published By: Alere Wellbeing     Published Date: Sep 26, 2011
Alere Wellbeing evaluation and client feedback have shown that incentives are a successful part of a comprehensive tobacco control strategy. This brief defines what premium differentials and surcharges are and provides best practices from our clients.
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alere, tobacco control strategy, free & clear evaluation, premium differential, surcharge, tobacco cessation program, quit for life program®, productivity, roi
    
Alere Wellbeing
Published By: Alere Wellbeing     Published Date: Oct 18, 2011
Learn about new technologies for tobacco cessation and how they can effect real, measurable behavior change in the tobacco users at your organization - and save you from excess healthcare costs.
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tobacco cessation benefit, text to quit, quit smoking app, wellness program, specialized program, quitting tobacco, nicotine addiction, specialized treatment, evidence based, roi, smokers, quit for life program, alere wellbeing
    
Alere Wellbeing
Published By: Amazon Web Services     Published Date: Apr 16, 2018
New and existing SAP customers can confidently deploy their mission-critical workloads on AWS knowing that AWS and SAP have worked closely to test and certify that the AWS Cloud meets the stringent performance and availability needs of SAP workloads. Hundreds of enterprise SAP customers run SAP solutions on AWS and are achieving increased flexibility, performance, and security, while simultaneously cutting their costs by migrating to AWS. Download our whitepaper: Leveraging the Cloud for Speed, Agility and ROI.
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Amazon Web Services
Published By: Anaplan     Published Date: Sep 07, 2018
Le principal avantage des projets bien pense?s et bien conduits, c’est qu’ils aboutissent immanquablement au me?me re?sultat. Un cahier des charges est e?tabli, un appel d’offres est lance?, un plan projet est agre?e?, une solution est trouve?e, la mise en oeuvre se fait dans les conditions pre?vues… et le premier constat des utilisateurs est que le re?sultat final ne correspond plus aux besoins du moment. Dans un monde dont le rythme de transformation s’acce?le?re, les enjeux d’une bonne planification et mode?lisation se de?placent. Si la qualite? des mode?les et des simulations demeure importante, la capacite? a? modifier des plans, revoir des organisations, simuler des hypothe?ses impre?vues, le tout en quelques minutes, devient une impe?rieuse ne?cessite?. Un nombre croissant d’entreprises fait confiance a? Anaplan pour relever ce de?fi. Découvrez à travers cet Ebook les 5 témoignages de UFF, AXA, AccorHotels, Schneider Electric et Onduline.
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Anaplan
Published By: Anaplan     Published Date: Sep 07, 2018
Les entreprises modernes sont soumises à une pression permanente pour planifier, surveiller et faire face aux fluctuations du marché. En connectant votre supply chain à tous les niveaux de votre entreprise et à votre réseau d’approvisionnement au sens large, vous disposerez d’une plus grande visibilité, de marges accrues et de coûts en baisse. Téléchargez notre livre blanc pour découvrir comment les entreprises optimisent la maturité et l’agilité de leur chaîne d’approvisionnement en trois étapes.
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Anaplan
Published By: Anaplan     Published Date: Sep 19, 2018
Le principal avantage des projets bien pense?s et bien conduits, c’est qu’ils aboutissent immanquablement au me?me re?sultat. Un cahier des charges est e?tabli, un appel d’offres est lance?, un plan projet est agre?e?, une solution est trouve?e, la mise en oeuvre se fait dans les conditions pre?vues… et le premier constat des utilisateurs est que le re?sultat final ne correspond plus aux besoins du moment. Dans un monde dont le rythme de transformation s’acce?le?re, les enjeux d’une bonne planification et mode?lisation se de?placent. Si la qualite? des mode?les et des simulations demeure importante, la capacite? a? modifier des plans, revoir des organisations, simuler des hypothe?ses impre?vues, le tout en quelques minutes, devient une impe?rieuse ne?cessite?. Un nombre croissant d’entreprises fait confiance a? Anaplan pour relever ce de?fi. Découvrez à travers cet Ebook les 5 témoignages de UFF, AXA, AccorHotels, Schneider Electric et Onduline.
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Anaplan
Published By: Aprimo     Published Date: May 14, 2010
Updated strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today's quickly changing online landscape.
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aprimo, b2b, email marketing, b2b, b2c, roi, social media, lead generation, customer conversations, sales tools, crm, nurture, lead gen, email, bounce rates
    
Aprimo
Published By: Aprimo     Published Date: Mar 07, 2011
With the right guidelines-and the right tools-Digital Marketing can provide valuable new ways to connect with customers and grow your business.
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aprimo, cmo, roi, measurement, b2b, b2c, digital media, marketing, customer satisfaction, expectations
    
Aprimo
Published By: Aprimo     Published Date: Mar 07, 2011
Using Behavior-Based Brand Interactions for True 1-to-1 Marketing.
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aprimo, cmo, roi, measurement, b2b, b2c, digital media, marketing, customer satisfaction, expectations, conversion
    
Aprimo
Published By: Aprimo     Published Date: Apr 09, 2012
Listen to this podcast and hear how marketers can get a 360 degree view into spend - from planning to execution and measurement - across all discretionary channels.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, roi, marketing strategy
    
Aprimo
Published By: Aprimo     Published Date: Oct 10, 2016
But by following the five steps outlined in this white paper, marketers can more easily bridge the gap between budget and bottom line. 1. Plan ahead to align organization with strategy 2. Gain an expanded view of your marketing spend 3. Develop valuable content 4. Distribute content through the right channels at the right time 5. Track - and adjust - your performanc
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Aprimo
Published By: Arbor     Published Date: Sep 20, 2013
Today’s hosting provider can increase revenue by capitalizing on the growing demand of business customers for hosted online operations—provided, of course, that it can safeguard these critical operations against DDoS-related outages. Using the simple, step-by-step approach described in this paper, providers can model the financial impact of a DDoS attack on their operations and calculate the ROI of an effective DDoS defense solution.
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distributed denial of services, defense solutions, security, financial management, ddos attacks, ddos protection, ddos defense system, ddos protection solutions, roi
    
Arbor
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