Published By: Balihoo
Published Date: Feb 03, 2012
This paper shares tips for ensuring local websites allow your brand and its local resellers to be "found" at the local search level, deliver the right content to the right audience, and provide measurable marketing ROI.
Published By: Zuberance
Published Date: Feb 11, 2012
Companies that systematically identify and energize their enthusiastic customers (AKA "Brand Advocates") to recommend their brand and products online are getting at least a 10X ROI in media and sales value. Download this Zuberance whitepaper to learn more.
Published By: Brightcove
Published Date: Sep 29, 2015
Higher-value content equates to better performance, and no other form of content creates value for consumers like video does. Utilizing video beyond just another type of content asset and more as a marketing program accelerator can turbocharge other marketing programs more effectively and increase total marketing ROI.
Android, iOS and Windows tablets and smartphones play an increasing role in enterprise computing, providing new flexibility and mobility for workers and IT—but creating new challenges around security. This paper describes these issues and explains how they can be addressed effectively with Citrix BYOD solutions.
The study focuses on the value organizations can enable when migrating to NetScaler SDX. It accounts for the cost of deploying NetScaler against the savings from these benefits to provide a comprehensive assessment of the ROI and net value of the investment in NetScaler.
Published By: Riverbed
Published Date: Oct 17, 2012
Microsoft SharePoint is a collaboration tool used in enterprises. Read this white paper to learn about the optimizing a web-based SharePoint environment and how to address the requirements across the technology stack to deliver ROI for the business.
Published By: Prophix
Published Date: Apr 24, 2013
Spreadsheets are error-prone and unable to support the critical nature of important financial processes.
Read this free guide to learn how leading companies have broken the spreadsheet habit, adopting packaged applications specifically-designed for budgeting and forecasting.
With the arrival of Dell 12th generation servers (12G) and Microsoft Windows Server 2012, your organization can now significantly simplify Windows Server deployment.
Window Server 2012 delivers a number of new enhancements and features over your current Windows Server 2003 or Windows Server 2008 infrastructure. With Windows Server 2012, your organization can benefit from improved virtualization, identity and access control management, graphical interface, storage and networking, and Web and application hosting.
Dell 12G servers provide a powerful platform for Windows Server 2012 and its advanced features, giving your organization better performance, reliability and management, all of which improve return on investment (ROI) and your bottom line. For more information on powering Dell servers with Windows Server 2012, see www.dell.com/ws2012.
Published By: Keynote
Published Date: Nov 05, 2013
Mobile testing requires a di¬fferent approach. This white paper takes an exhaustive look at challenges today in testing mobile apps and websites and why testing in the cloud can improve your ROI and efficiency.
En réalité, les entreprises comptent déjà sur le département IT pour devenir plus stratégiques et plus influentes. En effet, le département IT contribue à favoriser la croissance, à doper le chiffre d'affaires, à catalyser l'innovation et à offrir de nouvelles expériences aux clients. Sa mission n'est plus de gérer ni de dépanner l'infrastructure technologique. Il a désormais pour vocation de transformer les processus et de favoriser la réussite de l'entreprise
Au cours de l'ete 2012, Forrester Consulting a commence a travaillar sur un projet de recherche commande par NetApp consistant a etudier le ROI que les enterprises sont susceptibles d'enregistrer en adoptant la plateforme FlexPod.
É fato! Empresas que utilizam dados para orientar e otimizar decisões de marketing e vendas têm tido maior eficiência e ROI em suas operações.
“Para explorar todo o potencial dos dados é preciso se assegurar de que as melhores ferramentas sejam utilizadas de forma correta, produzindo insights poderosos para os negócios”
-Analisa Graciel Barbieri, Head de Marketing Brasil da Adobe.
Turn leads into customers. Reengage cold ones. Welcome new subscribers and remind them to renew. All of these practices are possible one to one. But what if you’re a marketer who needs to reach millions? Take a look at Marketing Automation Workflows Every Marketer Should Know and learn how to improve engagement, gain more qualified leads, and drive ROI at scale.
As company buying behaviors evolve, it's imperative to evolve your marketing strategies to align with the new marketplace. Luckily, with customer data becoming more and more available, smart industrial marketers are armed with high-quality proof points to establish efficient and effective programs that prove and improve marketing ROI.
This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.
Email marketing has entered a new era of innovation, allowing the travel and hospitality industry to reach and engage consumers like never before. But consumer expectations are also high. Today, a successful email campaign takes contextual messaging and offers that speak to each customer on a personal level.
In this playbook, you’ll find examples of contextual email marketing campaigns for the travel and hospitality industry that have proven to engage customers, drive ROI and build a loyal fan base. We’ve also packed it with email tips and best practices designed specifically for today’s travel and hospitality marketers.
Published By: Forcepoint
Published Date: Apr 19, 2016
The right cybersecurity solutions can improve your bottom line. According to a commissioned study conducted by Forrester Consulting on behalf of Forcepoint, SureView®Insider Threat (SVIT) monitors and investigates internal threats across all endpoints and channel communications. It “lowers risk and increases productivity” and can mean significant ROI to your enterprise.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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