Published By: Seismic
Published Date: May 24, 2019
Has your content marketing strategy hit a plateau?
It may be due to misalignment. 86% of B2B marketers don't measure content ROI and only 46% say their content marketing and sales teams are aligned (Content Marketing Institute).
Watch the on-demand webinar to learn how leading marketing executives at Citi, Farmers Insurance, Nokia and Sonic get the most out of their content investment while better aligning sales and marketing.
Other topics discussed:
? Creating personalized content that's relevant to the sales process
? Ensuring content on all platforms is new, refreshed and organized
? Most effective analytics for measuring content ROI
This white paper describes two strategies organizations can employ to maximize the returns from their ERP investments: Use a proven methodology to speed implementation and achieve ROI faster, and define and track metrics to measure progress in meeting business objectives.
Published By: Workday
Published Date: Feb 27, 2018
The benefits of cloud computing—a high return on investment, greater staff efficiencies, optimisation of IT resources, plus enhanced visibility and access to information—have piqued the interest of CFOs and finance leaders who are actively evaluating the risks versus the rewards of the cloud delivery model. Although a steady migration to the cloud is happening in many areas of the enterprise, finance professionals still have questions regarding the security, performance, privacy, risks and the actual cost and value of cloud computing.
Download this whitepaper today and discover the benefits of moving finance operations to the cloud, and how it can drive sustainable ROI.
W hile there are important differences between marketing automation platforms, success is often primarily determined by three things: your strategy and process, your content and lead flow, and your people. With limited investment in these areas, you can usually get good (but not great) ROI from marketing automation. But the more you invest, the higher you move up the curve, and the better your return on investment.
Avec un nombre sans cesse croissant d’interactions client, notamment digitales, les entreprises cherchent rapidement à obtenir un avantage concurrentiel en utilisant des données et des informations à grande échelle pour créer et activer des profils à 360 degrés de leurs clients afin d’offrir une meilleure expérience. Pressées d’accélérer leur croissance digitale et d’améliorer leurs stratégies commerciales, de nombreuses entreprises mondiales ont mis en place des environnements technologiques cloisonnés et redondants, ce qui a donné lieu à des points de vue inexacts ou, pire encore, contradictoires sur les interactions de leurs clients avec leur marque. Par exemple, l’étude menée par Forrester révèle que 90 % des entreprises utilisent plusieurs outils d’analytics
Malgré des différences certaines entre les plates-formes d’automatisation, la réussite tient souvent à trois facteurs : votre stratégie et votre processus, votre flux de contenus et de leads, et vos collaborateurs. En règle générale, un investissement limité dans ces trois domaines se traduira par un retour sur investissement (ROI) de l’automatisation marketing correct, mais pas exceptionnel. Plus vous investirez, plus vous ferez bouger les curseurs et augmenterez votre ROI.
Le secret est de voir grand, de commencer petit et d’avancer rapidement. Autrement dit, les meilleurs résultats sont généralement obtenus en démarrant avec ce que vous avez et en investissant progressivement.
Que faut-il faire pour développer une croissance rentable ? Les recherches de Chris Zook de Bain & Company révèlent que les entreprises prospères réalisent une croissance durable pour 3 raisons surprenantes. Dans ce livre blanc, Chris Zook présente les causes de la réussite et de l’échec, et formule des recommandations pour générer de la croissance.
"La plupart des entreprises considèrent la finance et la gestion des RH comme étant des domaines différents mais cette séparation crée de nombreux problèmes.
Combiner Finance et RH dans un seul système permet d'avoir une meilleure vue d'ensemble, de faire des changements et de planifier la croissance.
Lisez le livre blanc pour découvrir les 8 bonnes raisons qui confirment qu'unifier la finance et la RH dans un même système est la meilleure voie à suivre."
Companies running legacy job scheduling products suffer from higher costs, inefficient use of resources, and greater IT complexity, according to independent analyst firm Enterprise Management Associates. Read their findings, and see why consolidating on a single, comprehensive workload automation solution is an easy win for IT and the business.
Pressures to reduce costs continue to outweigh all other business drivers impacting Enterprise Resource Planning (ERP) in 2009. ERP has become more than a necessary infrastructure; it is also a strategic weapon in streamlining and accelerating business processes - while providing visibility to those processes throughout the enterprise.
Published By: Genpact
Published Date: Jul 30, 2012
Perhaps never in the history of commerce have businesses been required to adapt so fast to changing conditions as those driven by the introduction of the internet. Of the world's six billion inhabitants, over 1.9 billion use the internet.
Published By: Epsilon
Published Date: Oct 19, 2012
Unlock the Mystery of Predictive Modeling -- Retailers that use customer transactional data to their advantage, coupled with other database elements, can learn how to build solid customer relationships and strengthen their ROI.
Published By: Marketo
Published Date: Mar 23, 2015
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
Published By: Marketo
Published Date: Mar 25, 2015
In a world where one-to-one personalization and individual relationships are a necessity to ensure marketing campaigns drive action, Consumer Engagement Marketing enables marketers to respond to a wide variety of individual behaviors in real-time with personalized content, dramatically increasing click-through rates, engagement, revenue, and ROI.
Published By: Red Hat
Published Date: May 20, 2014
When a company sells services to a consumer audience primarily through a Web user interface (UI), that Web UI had better be online and available, all the time, especially if you are an airline. Such is the real-world scenario that faces Chris Skretowski, Linux Specialist at Devon, United Kingdom–based Flybe, Europe's largest regional airline.
Flybe was one of the 21 companies that were interviewed for quantitative results on their operations as part of an IDC ROI analysis. This case study presents the qualitative side of the company's story.
Published By: Riverbed
Published Date: Feb 15, 2018
To stay ahead in today's hybrid network, you need a lens into the end user's experience as well as an understanding of the dependencies between your applications and network. With this approach, you are alerted to issues before the business is impacted and problems are resolved faster. This eBook details what you need to know to select a best of breed network performance management solution and outlines the critical capabilities required for deep application visibility across virtualized, hybrid and cloud networks no matter where a user is located. Read this book and:
Discover best practices - for proactive network monitoring and fast troubleshooting
Learn how to stay ahead of application performance issues with increased visibility
Increase productivity and a higher ROI - with automatic discovery, end-to-end monitoring, reporting, analytics and faster MTTR
Ensure your approach is a proactive mode
Study the evaluation checklist - select the best solution for your needs
"Cloud migration can be fraught with inevitable speed bumps. IT management must keep pace while infrastructures grow more complex, and security teams must safeguard their organization’s posture even as they relinquish control over some key technology—all while business teams must continue to predict and manage costs along the way.
There are ways to navigate this process more effectively. Register for your complimentary copy of the ebook How to Get Your Cloud Migration Strategy Right. You’ll learn how to make your cloud migration journey successful, including:
• How to make the transition to the cloud as seamless as possible
• Why you need full visibility into your infrastructure before, during, and after migration
• How IT, security, and operations teams can maximize the ROI from moving to the cloud"
Published By: Cloudroute
Published Date: Jun 01, 2016
Keep your employees productive on their essential applications and favorite devices, and your company data protected with enterprise mobility solutions. Deliver and support Single sign-on to thousands of popular SaaS applications like Salesforce, Concur, and Workday. Manage iOS, Android, and Windows computers and mobile devices from one platform. And, finally, get enterprise grade security for your organization by identifying threats before they can damage your business.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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