Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources.
However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before.
As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation.
Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
Get higher quality, more accurate location data – and a safer, more profitable fleet – by choosing the right location services provider. The true value of a location platform comes from bringing together multiple data sources and presenting them in a meaningful way. Using a platform approach, you can help customers differentiate their service, increase margins and increase safety. So, in this guide, we cover the four key considerations for choosing a mapping and location service platform to ensure a high quality, accurate mapping service for you and your customers.
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HERE was named the world’s leading location platform in 2018 (Source: Ovum), overtaking Google for the first time.
Ovum’s Index assesses and ranks the major vendors in the location platform market.
According to Ovum: ‘HERE has always scored well on the completeness of its offering, leading on this front for some time. Where it traditionally lagged Google was on the reach of its platform, but this has been steadily improving thanks to the wide range of verticals its platform addresses. An important factor in HERE topping the leader board has been its strong focus on the developer community.’
As map providers move to a highly modular, platform-centric approach, get an understanding of how fleet and logistics software providers can deliver more value in their solutions to enhance efficiency, productivity, and safety. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and how you can harness the benefits and apply them to advertisement campaigns to attain more granular segmentation, precise targeting and a better audience experience. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences.
It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change.
HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualizes consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
Published By: Zendesk
Published Date: Jan 03, 2019
After its founding, Mediaocean evaluated 10 customer service vendors before choosing the Zendesk Support platform to manage its global support activities. Three years later, however, a private equity firm acquired a majority share of the company and mandated switching to an alternative platform. See why Mediaocean reverted back to Zendesk and how the company uses Zendesk to power their customer support needs.
This Forrester research looks at how 7 full-stack public cloud development platform providers perform against a 31-criteria evaluation. The most important vendors — Alibaba, AWS, CenturyLink, Google, IBM, Microsoft, and Oracle — were researched, assessed, and scored.
Download the complete report and find out how each provider measures up and helps application development and delivery professionals make the right choices.
Published By: Gigamon
Published Date: Dec 13, 2018
"Security Delivery Platforms for Dummies" shows IT professionals how to transform the network deployment of security and monitoring tools for better efficiency and effectiveness. Learn how to detect threats faster by removing network blind spots, monitor what's happening across the global enterprise and optimize your security tools’ performance and efficacy. If you are responsible for protecting corporate networks or managing the deployment of security tools, this book is for you!
Published By: Gigamon
Published Date: Dec 13, 2018
Download the Gigamon white paper, "Addressing the Threat Within: Rethinking Network Security Deployment," to learn how evolving cybersecurity threat conditions are changing the trust model for security. See how a structured and architectural approach to network security gives security solutions better access to network traffic while enabling them to scale cost effectively. Learn how a security delivery platform can be the foundational building block for deploying adaptable security solutions. Read now.
Published By: Gigamon
Published Date: Dec 13, 2018
Read "Understanding the State of Network Security Today" to learn why ESG recommends consolidating security tools through a structured, platform-based approach. Data, analytics and reports from multiple tools can be aggregated and consumed in one control panel, reducing network vulnerabilities. Learn more about challenges, changes and best practices for today’s network security operations and tools. Read now.
DevOps allows teams to effectively build, test, release, and respond to your software. But creating an agile, data-driven culture is easier said than done. Developer and devops teams struggle with lack of visibility into application monitoring tools and systems, accelerated time-to-market pressure, and increased complexity throughout the devops lifecycle process. As a Splunk customer, how are you using your machine data platform to adopt DevOps and optimize your application delivery pipeline?
Download your copy of Driving DevOps Success With Data to learn:
How machine data can optimize your application delivery
The four key capabilities DevOps teams must have to optimize speed and customer satisfaction
Sample metrics to measure your DevOps processes against
Gartner Market Share Analysis: ITOM, Performance Analysis Software, Worldwide, 2017
Splunk Jumps From #5 in 2016 to #2 in Top 10 Named ITOM Performance Analysis Software Vendors, Worldwide, 2017
Splunk is ranked #2 of overall ITOM Performance Analysis Software Vendors, according to Gartner’s report, Market Share Analysis: ITOM, Performance Analysis Software, Worldwide, 2017. This Gartner report also lists Splunk as one of several disruptors in the table “Market Share of Incumbents vs. Disruptors - ITOM Performance Analysis Software.”
As a Splunk customer, are you utilizing your machine data platform to its fullest potential? Learn about newest trends in ITOM software tools across AIOps, APM, infrastructure monitoring and Network performance monitoring and diagnostics.
Download this report to learn:
2017 rankings of performance analysis software vendors, overall and subsegments
How digital business is driving demand for modern, agile monitoring tools via DevOps toolchains
From protecting customer experience to preserving lines of revenue, IT operations teams face increasingly complex responsibilities and are responsible for preventing outages that could harm the organization. As a Splunk customer, your machine data platform empowers you to utilize machine learning to reduce MTTR. Discover how six companies utilize machine learning and AI to predict outages, protect business revenue and deliver exceptional customer experiences.
Download the e-book to learn how:
Micron Technology reduced number of IT incidents by more than 50%
Econocom provides better customer service by centralizing once-siloed analytics, improving SLA performance and significantly reducing the number of events
TransUnion combines machine data from multiple applications to create an end-to-end transaction flow
IT organizations struggle with numerous challenges — hybrid environments, lack of visibility during cloud migration, multiple infrastructure monitoring tools, and reliance on manual processes. Yet according to a 2018 global survey, less than half of IT practitioners are confident they can ensure performance and system availability with their current toolset.
As a Splunk customer, you understand the power of running your monitoring and logging environment in a machine data platform. Are you utilizing your machine data platform to effectively run APM, infrastructure monitoring and Network performance monitoring and diagnostics?
This guide outlines the 8 biggest mistakes IT practitioners make and provides solutions, key takeaways and real-world examples to help you improve IT monitoring and troubleshooting in your organization.
Download your copy to learn how to:
Achieve end-to-end-visibility throughout cloud migration
Find trends and root cause faster with automated investigations
Published By: Pattern
Published Date: Jan 09, 2019
As an eCommerce professional you're always looking for ways to sell more online. With Amazon capturing roughly 49.1 percent of all online retail spend in the United States it is the perfect platform to boost sales and awareness of your products. But with the number of sellers and products added to Amazon every day, how can your product rank number one in an Amazon search? Our Ultimate Guide to Amazon SEO will give you the tips and tricks you need to make the most out of your Amazon product listings and get to the top of Amazon's search results.
In this webinar Black Duck Software (www.blackducksoftware.com), together with representatives of SAP, will review the benefits open source offers to development organizations, the management challenges it presents, and approaches for addressing those challenges.
"Agile" software development is an increasingly popular development process for producing software in a flexible and iterative manner that can deliver value to the enterprise faster, reduce project risk and allow adaptation to changes more quickly.
Published By: Cohesity
Published Date: Aug 24, 2018
WestLotto is Germany’s largest lottery provider and the control centre for the transnational lottery Eurojackpot including 18 European countries. The company has been in operation for more than 60 years.
The 350 employees at the WestLotto headquarters in Münster look after more than 3,300 sales outlets and the internet gaming platform “westlotto.de”. These sales channels offer lottery products such as LOTTO 6aus49, instant lotteries and the Eurojackpot.
In 2017, WestLotto processed nearly 187 million game transactions.
Download this case study to find out how WestLotto reduced backup and recovery times by up to 98% with Cohesity’s hyperconverged secondary storage system.
In Forrester's evaluation of the emerging market for conversational computing platforms, we identified the seven most significant providers — Amazon, Google, IBM, Microsoft, Nuance Communications, Oracle, and Rulai — in the category and evaluated them. This report details our findings about how each vendor scored against nine criteria and where they stand in relation to each other. Application developers should use this review to select the right partners for their conversational computing platform needs.
in our 24-criteria evaluation of experience optimization platform (EoP) providers, we identified the eight most significant ones — Adobe, dynamic Yield, Evergage, Monetate, optimizely, oracle, sAs, and sitespect — and researched, analyzed, and scored them. this report shows how each provider measures up and helps customer insights (Ci) professionals make the right choice.
In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, evergage, google, IBM, localytics, Mixpanel, optimizely, sAs, and Webtrekk — and researched, analyzed, and scored them. this report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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