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personalization news

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Mindtree
Published By: Bluestreak     Published Date: Jan 22, 2007
"Personal and Dynamic Email Campaigns" provides key metrics that emphasize the importance of personalizing and timing emails, and tips to use email as a relevant direct marketing tool. Download this presentation now!
Tags : 
personalization, content personalization, email marketing, newsletter design, dynamic emails
    
Bluestreak
Published By: Gold Lasso     Published Date: Jul 13, 2007
Since the introduction of e-mail as a viable marketing and communications vehicle, the focus has shifted from a "one size fits all" model to content that is relevant and specific to the intended recipient. This paper reviews general concepts behind personalization, further investigates its advantages, discusses the challenges to personalizing campaigns and provides solutions to overcome the challenges.
Tags : 
personalization, newsletter design, content personalization, return on investment, email marketing, ebusiness, ecommerce, e-commerce, customer relationship, crm, gold lasso
    
Gold Lasso
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