For decades, economists believed people made rational choices, psychologists thought they could categorise us into clearly defined personality types and marketers were sure that customers followed linear funnels toward purchase.
Not so anymore. That’s because the world has come to realise that we humans are multidimensional. We have many sides to our lives and our personalities. We don’t follow logical, linear paths. And what we like one minute, we don’t like the next. As businesses increasingly focus on customers, they see that they’re not simple and static personas. Instead they’re complex and dynamic individuals.
Published By: apperian
Published Date: Apr 13, 2012
The BYOD demand was initially created by the popularity of the iPhone and the iPad from Apple. Relying on the closed iOS operating environment, these devices presented a fairly straightforward challenge for businesses that wanted to allow access to corporate apps without compromising the security of company data. Read to find out more.
The identity federation market enjoys an exceptional supply of products. With well over a dozen products available to enterprise customers, most architects have more choices than time will allow for evaluation. This abundance of products is partly the result of the inherent difficulty of developing a truly multipurpose federation server. Although federation products are similar in name, each has its own personality and idiosyncrasies that make it suitable for certain environments but insufficient in others.
Quite frankly, everyone knows what they need to find in their ideal candidate—a person with the skill set required for the open position, a strong work ethic, and a personality that fits in with the rest of the organization. Knowing who you need for the position is the easy part. Finding that person is a different story. With several million unemployed people in the U.S., you think it would be easy to find the perfect candidate. However, with people unwilling or unable to move for open positions and a much larger candidate pool to sort through, it can be a daunting challenge to find a needle in a haystack. Using the right tools to conduct your candidate search simplifies the process.
Great leaders are hiding in every corner of your organization. Great leaders are the backbone of successful organizations but not everyone should be a leader. The challenge is identifying them and developing the qualities that your organization values. IBM Kenexa has the largest assessment library in the market from tests that measure skills, culture, fit, motivation and personality. And with 36 million people assessed annually, we know what great leaders look like!
Watch this webinar and learn how you can:
Hire for leadership behaviors
Identify high potential leaders in your organization
Develop your leadership pipeline
The modern recruiter has it far from easy. While the soft skills of recruiting are still relevant — good communication skills, outgoing personality, and keen intuition — the tech-driven world of work requires talent acquisition specialists to navigate a variety of tools, data analytics, and social media platforms. Recruiters can no longer just be great “people people”—they need to be great tech people, too.
Criteria's HireSelect software helps organizations implement a pre-employment program in a timely and cost-effective way. HireSelect contains aptitude, personality and skills tests developed by leading psychologists. Sign up for a free trial today.
Published By: Clicktale
Published Date: Sep 26, 2016
In this first paper of the Clicktale Psychology and Customer Experience Series, we examine how retailers can leverage personality type to reach visitors more effectively, raise conversions, and keep customers coming back. Learn how you can harness buyer personality insights to grow your online business.
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