Published By: Mindfire
Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
How are you balancing strong security and the customer experience? The European Union’s General Data Protection Regulation (GDPR) requirement is an opportunity to properly balance privacy and the user experience. Those who embrace it will distinguish themselves as a trustworthy and respectful custodian of their users’ data. Personal data plays an increasingly important part in providing the kind of appealing experience that brings users back time and time again. But, there’s a balance to be struck. Strong security is the best tool available for navigating the dichotomy between an appealing user experience and the risk posed by data breach; it allows the collection and management of personal data in line with the user’s expectations, and without jeopardizing the trust that is so important between them and you.
"GDPR, the General Data Protection Regulation has just been signed into law and enacts new rules and stiff penalties for any company who misuses or loses European Union (EU) citizens’ personal data. This sweeping legislation has expanded the definition of personal data and puts IT and testing departments on high alert to safeguard personal data, across development and testing environments. Test data management, the process of obtaining and distributing test data for development teams, takes on greater urgency as the GDPR deadline looms.
Solid test data management practices will be key to overcoming compliance roadblocks and avoiding huge fines associated with GDPR. Utilizing new ways in which test data can be generated, distributed and managed will be pivotal role to meeting this regulation.
In this webcast, Vanson Bourne and CA will present the results of their highly anticipated GDPR readiness survey of 200 corporations in North American and the UK. Join us to learn more about:
Wholly relevant and personalized customer service is no longer an optional preference, so much as an inevitable reality. Through the right data management technology, marketers can pave the way for their customers to reach the right ticket for their chosen journey, through the channels they prefer, in a way which means something to them in that particular moment.
Airlines don’t have to make use of beacon technology and IoT to begin uplifting their outreach, but should choose a solution which is ready as soon as they are, to plug into, embrace and deliver actions with a shifting landscape of consumer touchpoints.
Published By: Lookout
Published Date: Dec 13, 2018
The world has changed. Yesterday everyone had a managed PC for work and all enterprise data was behind a firewall. Today, mobile devices are the control panel for our personal and professional lives. This change has contributed to the single largest technology-driven lifestyle change of the last 10 years.
As productivity tools, mobile devices now access significantly more data than in years past. This has made mobile the new frontier for a wide spectrum of risk that includes cyber attacks, a range of malware families, non-compliant apps that leak data, and vulnerabilities in device operating systems or apps. A secure digital business ecosystem demands technologies that enable organizations to continuously monitor for threats and provide enterprise-wide visibility into threat intelligence.
Watch the webinar to learn more about:
What makes up the full spectrum of mobile risks
Lookout's Mobile Risk Matrix covering the key components of risk
How to evolve beyond mobile device management
Published By: SessionM
Published Date: Jan 24, 2018
Download Gartner’s latest Market Guide for Master Data Management of Customer Data Solutions to learn market definition, analysis and recommendations, the criteria necessary for evaluating marketing data management solutions and how master data sits in the middle of the 360° customer view.
Published By: Veeam '18
Published Date: Dec 04, 2018
"The new EU General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 22 years and it will have a profound impact on every organization that relies on the storage and processing of personal data of EU citizens. Starting May 25, 2018, the penalties begin for noncompliance, with GDPR fines of up to 4% of annual global revenue or 20 million euros - whichever is greater.
As this new regulation also impacts Veeam®, we wanted to share our insights on our road to compliancy. In a new executive brief, GDPR: 5 Lessons Learned, Veeam Compliance Experience Shared, we walk through these lessons and share how our software played a critical role within data management and protection strategies to ensure we remain compliant while delivering Availability for the Always On Enterprise™."
Health care organizations face a variety of security challenges—from the growing presence of online personal data to new methods of accessing and transferring medical information. Protecting sensitive data requires more vigilance than ever.
Learn how your IT security peers are responding to threats from mobile and cloud technologies to address these open systems in this latest SANS survey:New Threats Drive Improved Practices: State of Cybersecurity in Health Care Organizations. Inside you’ll see all the results—revealing better awareness of risks with improved commitment of resources and support.
Download now to learn more about how leading health care organizations:
Assess information ecosystems — to understand gaps in infrastructure
Establish data-centric security controls — focusing on information, not just infrastructure
Manage identities — tying data controls closely with identity and access management
Invest in incident response — documenting and maintaining a formal response p
Published By: Datamatics
Published Date: Mar 02, 2011
Are you looking for a time and attendance system which maximizes workforce productivity while minimizing compliance risk? Sign up today and receive a no-obligation personalized demo from Datamatics, leaders in labor management automation since 1966.
Business users need a simple but powerful way to navigate through data and find the insights to make timely, critical business decisions. Unfortunately, many users have become frustrated at their inability to quickly access and analyze the information they require. This data typically includes a combination of personal and corporate data locked in various enterprise systems. It exists in different formats and can be hard to analyze, change or share — making it difficult for people to get fast answers to business questions.
Today's Customer Relationship Management (CRM) solutions aim to recapture the personalized customer service provided by local mom-and-pop shops of yore – except with high-tech-analytics capabilities, collaborative platforms and automated processes. By gathering information from multiple data sources and storing it in a centralized location, a hosted CRM solution provides a holistic view of a customer in real time. Armed with this insight, a company’s management, sales and service people can better generate leads, target top customers, manage marketing campaigns, drive sales and boost customer satisfaction.
How to protect against mobile malware.
Mobility is transforming enterprises at an unprecedented rate with the continued proliferation of smart devices, explosive development of mobile apps and increased access to work files. Employees are empowered by their organizations to be more productive at virtually any time and from anywhere, adopting policies for Bring Your Own Device (BYOD) and even allowing the use of personal apps for work-related activities.
However, organizations have not kept pace with this mobility explosion by deploying the enterprise-grade security needed to protect their sensitive information. Hackers and thieves are seizing on this opportunity to penetrate networks and acquire sensitive work data from mobile endpoints. IT and Security leaders need a modern and robust security solution to proactively detect, analyze and remediate these mobile threats.
Protecting confidential data while keeping mobile users productive.
The terms Data Leak Prevention (DLP) and Container are beginning to dominate the mobile management conversation. Over the past few years great strides have been made in providing the tools and solutions that offer management and security for mobile devices; both for devices the enterprise owns and those that employees own.
While these solutions generally meet the need to secure the device, they have been lacking in some of the more sophisticated security aspects that are commonplace in laptop and distributed network deployments. Specifically lacking are the robust DLP controls common in laptop management solutions.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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