Published By: Oracle OMC
Published Date: Nov 30, 2017
It’s no secret that Account Based Marketing (ABM) has emerged as one of the most buzzed about trends within the B2B marketing world. As ABM evolves from a new, cutting edge tactic into a well known, trusted strategy, some B2B marketers are knee deep within their ABM journey, while others are still in the discovery process, searching for a better understanding before seeking buy-in. Among the array of questions that these marketers have, many
are wondering: just how essential is Account Based Marketing to my organization’s success? What challenges are my peers facing when leveraging ABM? How is ROI from ABM being measured? How much success are my peers achieving? And looking ahead, how will ABM fit in the B2B marketing landscape?
To better understand these questions, Argyle Executive Forum, in partnership with Oracle Marketing Cloud, surveyed leading B2B CMOs and marketing executives across the U.S. to better understand how they’re incorporating ABM into their marketing strategies, wha
Published By: Workday SA
Published Date: Jan 16, 2018
The shift from a product- to a service-driven economy—mixed with an uncertain economic climate—has given finance teams the opportunity to become strategic business partners capable of shaping and guiding organisational decision-making. This partnership is only possible by creating a deeper understanding of the contextual factors that influence revenue and profit and loss, and making this analytical data available to the right stakeholders when they need it. That requires a fundamental change in the way finance teams think about technology.
Published By: MuleSoft
Published Date: Jan 16, 2018
Every company today is a software company and, as a result, business and technology strategies ought to be very intertwined. But often, those strategies aren’t in alignment, leading to challenges in information technology. And in today’s hyper-competitive business environment, that can be disastrous. Companies have to ask themselves: How can we tackle challenges of information technology? Are we doing IT wrong?
Today’s CIOs are the key players who enable organizations to respond to the disruptive forces and information technology challenges impacting all industries — mobile, IoT, and SaaS among others. In order to increase speed and agility there must be a strong partnership between IT and the rest of the business.
Read this e-book to learn:
Why we have been doing IT wrong, and how putting culture first and technology second, valuing reuse, and leveraging KPIs can push CIOs to the right direction.
How IT teams can address their delivery gap and increase project delivery speed by ado
Summit Healthcare and Frontier Communications began working together more than a decade ago when Frontier installed a 50Mbps Metro E circuit into the hospital. However, the two organizations have developed an especially strong partnership over the last five years.
Published By: InsideView
Published Date: Aug 17, 2015
Creating alignment between sales and marketing can be a challenge—competing priorities, differing success measures, and even separate terminology.
We had the pleasure of hosting Forrester’s Laura Ramos, Vice President and Principal Analyst Serving B2B Marketing Professionals.
Laura charted the path to successful sales and marketing alignment and share critical steps to strengthen the partnership and increase revenue success. You will learn how sales and marketing can:
· Make revenue generation more efficient and predictable.
· Move from a relationship of open hostility to one of smooth collaboration—ultimately becoming high-performance partners.
· Work together to create lifelong customer engagement—the lifeblood of every successful company.
MIT Technology Review Survey: Executive Summary
Are you prepared for the next breach? Only 6% of leaders say yes.
Information security—or, the lack of it—is firmly on the radar for business and IT leaders in organizations of all sizes and in every sector. Many fear that their companies are ill-prepared to prevent, detect, and effectively respond to various types of cyberattacks, and a shortage of in-house security expertise remains of widespread concern.
Those are among the initial findings of the Cybersecurity Challenges, Risks, Trends, and Impacts Survey, conducted by MIT Technology Review of approx. 225 business and IT executives, in partnership with Hewlett Packard Enterprise Security Services and FireEye Inc.
Published By: SugarCRM
Published Date: Feb 04, 2016
SugarCRM has leveraged IBM and other strategic partnerships to broaden its omnichannel appeal to enterprises, making Sugar a strong alternative to Salesforce.com, Microsoft, Oracle and SAP. Learn how SugarCRM's four-pillar strategy enables businesses to create extraordinary customer experiences.
The need for closer collaboration between finance and HR has never been more important. Finance has become the co-pilot to the business, providing the forward-looking guidance management needs to capitalize on the next market opportunity. HR plays an essential role in ensuring that the business has the talent it needs to execute on digital strategies, and create a change-ready culture. Oracle commissioned new research by MIT Technology Review Custom, called Finance and HR: the Cloud’s New Power Partnership, to understand how closer collaboration between Finance and HR could support digital transformation and unlock new benefits.
The 2015 Digital Trends report, published by Econsultancy in partnership with Adobe explores different new digital trends such as customer experience, CX and content marketing, data-driven business, targeting and personalisation, mobile, cross-channel marketing and content optimisation.
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
The majority of enterprise software is now consumed via SaaS or cloud deployments. Despite a perception of simplicity in software acquisition, many cloud contracts require all the rigor and due diligence of contracts for on-premises licensed software. The Enterprise Cloud Buyer's Bill of Rights provides a tool for clients and vendors to change the tenor of contract negotiations from user subservience to an equal and collaborative long-term partnership.
In a changing business climate, you're only productive as the technology that supports you. In fact, having the right services can mean the difference between one more happy sale or one less customer. Don’t settle for "one less" - get the right solution for your business with RCN Business Services.
RCN Business Services offers a full suite of communications products and services to businesses of all sizes, including Internet, voice, video and network solutions.
We are a facilities-based provider that offers extensive fiber density with redundancy and superior performance. Spanning over 6,000 miles, the advanced fiber-rich network is completely diverse from other communications providers, enabling businesses to experience exceptional customer service, quicker installation and issue resolution.
RCN Business operates on three fundamental tenets: Partnership, Choice and Technology. These fundamental tenets guide how RCN Business approaches the sales process, addresses its customers, and supports its products and services.
Partnership: The process starts with a dedicated RCN Business account representative actively listening and learning the needs, goals and challenges of a business. The trained and experienced RCN Business staff then delivers a customized solution.
Choice: RCN Business understands that one size does not fit all. The goal is to create a reliable, customized technology solution that contributes to a business’s success and growth.
Technology: Technology and customer support are critical to any business. With RCN Business owning and having full control of its network, businesses get local U.S. based operations, faster response times and a continuous monitoring for superior uptime.
Download this whitepaper to learn 5 reasons why a white-labeled cloud partnership makes sense.
1) Maintain and evolve your brand
2) Gain all of the skill sets and infrastructure of a cloud organization, without building them from the ground up
3) Be the trusted advisor to your customers
4) Wrap unique services around the cloud platform and drive additional value to your customers
5) Launch into the world of consumption-based revenue and drive a long-term run rate
As an early adopter of automation, SEW-Eurodrive in Lyman, S.C., has experience working with a wide variety of automated technologies and automation suppliers. So what has been its biggest takeaway after having worked more than a decade in manufacturing automation? Make sure to partner with an experienced and trusted supplier. Hear how SEW-Eurodrive’s partnership with Makino has helped reduce part costs, improve company morale and increase plant production tenfold with only a 6 percent increase in manpower, making the Lyman plant the most efficient operation across the company’s entire global manufacturing network.
Finding a strategic partnership with a trusted security expert that can assist you in all the aspects of information security is vital. SecureWorks is a market leader in security that can close the security gap in organisations by evaluating security maturity across an enterprise, help define security strategies and implement and manage security program plans. We are a true strategic partner that can help a CISO embed security at all levels of the organisation.
Empowered with mobile and cloud-based access to a myriad of products and services, customers now have a variety of options at their fingertips with regards to partnerships. Enterprises that do not follow the ever-changing tastes and preferences of their customers, or that wait too long to react, will fall behind and fail. Across functions, business professionals readily require big data tools and insights to understand and serve these customers. It is no longer an option for business users to rely on IT to deliver customer and other relevant analytics. On the flipside, handing the analytics reins entirely to business users can make governance nearly impossible. Organizations must find balance in a new approach in which IT mostly governs and curates data while business users are empowered to derive insights from data mostly ontheir own without delay.
While the cloud can be a disruptive force, this global survey, conducted by Harvard Business Review and sponsored by Oracle, shows it is no longer a divisive one. The cloud is emerging as a unifying force that’s forging tighter collaboration between business and IT managers to drive innovation. The survey debunks three myths around implementing a public and/or private cloud strategy, including whether corporate systems need public cloud app data and how aligned IT and business are when it comes to the cloud.
HIMSS Analytics, in partnership with Akamai, recently conducted a survey of U.S. hospitals to understand the current state of web security in healthcare as well as what plans are in place to improve preparedness. The results raise some concerns that despite greater consciousness of the increased risk to healthcare data security, many hospitals are still vulnerable to a wide range of cyberattacks. Read this survey to learn about critical weaknesses in hospital web security.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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