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oracle cloud

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Published By: Oracle Oracle Marketing Cloud     Published Date: Oct 20, 2015
This guide walks you through where to begin and provides some design strategies to help you capture those clicks.
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mobile email guide, mobile email, mobility, mobile devices, capture mobile clicks
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Oct 20, 2015
This whitepaper reveals how marketers are adapting to this new age of the customer and the challenges they face.
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modern marketer's guide, online marketing, delivery content, customer experiences, customer engagement
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Oct 20, 2015
This paper illustrates how Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualised customer experiences across the digital channels.
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capture consumer attention, customer engagement, customer experience, digital marketing
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Oct 20, 2015
This report explores how: - Few organisations are fully equipped to deliver orchestrated cross-channel marketing. - Integration and expansion into mobile marketing are seen as key.
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online marketing, mobile marketing, mobility, marketing cloud
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Oct 20, 2015
As more and more of today’s empowered customers embrace it as both a communication platform and as a source of reliable information, demand generation professionals cannot afford to ignore it.
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generating leads, demand generation, information management, content management, social media
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Oct 20, 2015
Dieser leicht verdauliche Guide bietet eine Einführung in die 5 Säulen des Modern Marketing und zeigt Tipps für Marketer zur Automatisierung und Optimierung von Daten und Targeting, E Mail Marketing, Lead Nurturing und Scoring, Content Marketing und zu Abstimmung von Vertrieb und Marketing.
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marketing automation, digital marketing, automation technology, modern marketing
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Oct 20, 2015
Modern Marketing Taktiken helfen Ihnen nicht nur die Interessen einer Person zu verstehen, sondern zeigen Ihnen auch, nach welchen Informationen sie sucht. So können Sie den entsprechenden Content auf dem Kanal ihrer Wahl anbieten.
Tags : 
customer engagement, customer interaction, modern marketing, online marketing, engagement strategies
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Oct 20, 2015
Diese Marketing Innovationen stellen sicher, dass alles was möglich ist, getan wird, damit die Pipeline gesund und produktiv bleibt.
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digital marketing, modern marketing, automated lead scoring, automation
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Oct 20, 2015
Lesen Sie diesen kleinen Guide über was Sie tun können, damit Ihre Webseiten und Whitepaper, Social Posts und Suchmaschinenoptimierung vorbereitet sind Ihrem Publikum den Weg zu zeigen, den es sucht.
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targeting, clear targeting, customer engagement, gain audience, customer relationship, modern marketers
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Oct 20, 2015
This whitepaper explains how a robust Mobile Data Management Platform (mobileDMP) can address the shifting challenges of mobile advertising.
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mobility, mobile data management, mobile advertising, mobile device
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Oct 20, 2015
Learn how top marketers improved their Social Media Marketing.
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social media, data-driven social media, social media marketing, online marketing, social engagement
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Oct 20, 2015
If you are a marketer and are looking to scale your efforts in an efficient and effective manner, data has quickly become the core of your strategy and will continue to drive your efforts for many years to come.
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Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Oct 20, 2015
This whitepaper delivers an in-depth overview of DMPs and provides actionable, useful information for marketers and agencies hoping to implement a DMP to improve programme outcomes
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data management platforms demystified, dmps, marketing data, marketing data to target, marketing data to generate revenue
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Mar 10, 2016
This paper reveals the five tenets of modern marketing in financial Services and insurance.
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modern marketing, marketing, compliance, customer service, customer experience, digital marketing, oracle, digital marketing strategies
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Mar 10, 2016
Recipes for Modern Marketing success? Coming right up! No matter how you slice and dice it, Modern Marketing success depends on the techniques and ingredients you use.
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marketing, digital marketing, modern marketing, customer experience, digital marketing
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Mar 10, 2016
Oracle (Eloqua) ist seit der Einführung des Magic Quadrants als “Leader” eingestuft.
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marketing, digital marketing, modern marketing. vendor, magic quadrant, crm, crm lead management, oracle
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Mar 10, 2016
Consumers worldwide have nearly 5 billion active mobile subscriptions- that’s almost a billion and a half more active mobile subscriptions than toothbrushes sold. With more than five times more mobile devices than PCs on the planet today, as a marketer, chances are your messages are being consumed in the mobile channel.
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modern marketing, marketing, digital marketing, mobility, mobile marketing, mobile devices
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Mar 10, 2016
In this particular guide, we’ll discuss some ways to remove any friction B2C marketers may be having as it relates todelivering a cross-channel marketing experience.
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b2c, b2c marketers, customer experience, marketing, digital marketing, modern marketing, all-channels marketing, marketing automation
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Jul 26, 2016
Modern Marketing Erfolgsrezepte? Hier sind sie! Ganz gleich, wie fein Sie es würfeln, der Erfolg des Modern Marketing hängt von den Techniken und Zutaten ab, die Sie einsetzen.
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marketing, digital marketing, modern marketing
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Jul 26, 2016
Lead Scoring ist eine objektive Klassifizierung eines Leads. Das hilft nicht nur abzustimmen, wie die Bearbeitung der entsprechenden Anfrage aussehen sollte, sondern auch in Marketing und Vertrieb zu identifizieren, in welchem Stadium des Kaufprozesses sich die einzelnen Interessenten befinden.
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lead, lead scoring, marketing, sales, lead scoring model, modern marketers
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Jul 26, 2016
In der traditionellen Rollenverteilung erzählt Marketing einer Zielgruppe, was sie will. Dann erzählt ihr der Vertrieb, warum sie das will und wie sie es bestellen kann.
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marketing, sales, digital marketing, modern marketing, social media, customer experience
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Jul 26, 2016
Von den Experten erfolgreicher Topmarken Kampagnen geschrieben, umfasst dieses Whitepaper alles vom Design für die heutige Multi-Screen Leserschaft bis hin zum Sieg über Coding-Fehler, die umsichtig gestaltete E-Mails ruinieren.
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e-mail, design, best practices for email, design and coding
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Jul 26, 2016
Offen gesagt wollen, verlangen und erwarten Kunden eine kanalübergreifende Erfahrung, in der sie genau genommen die gleiche Botschaft auf allen diesen Kanälen erhalten.
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cross channel experience, customer experience, marketing, b2c marketers, digital marketing
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Jul 26, 2016
Durchschnittlich werden ca. 40 Prozent aller E-Mails auf mobilen Endgeräten und Tablets geöffnet. Mobile Abonnenten sind jedoch weniger interaktiv, da sie sich einem Nutzererlebnis ausgesetzt finden, das nicht dafür optimiert ist, dass sie die Aktionen ausführen können, die Marketer gerne erreichen möchten.
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mobile devices, mobility, mobile email, design strategies
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Jul 26, 2016
Lernen Sie in diesem Report umsetzbare Hintergrundinformationen zu kundenzentriertem Marketing kennen.
Tags : 
marketing, digital marketing, modern marketing, customer experience, marketing experiences
    
Oracle Oracle Marketing Cloud
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