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Results 101 - 125 of 528Sort Results By: Published Date | Title | Company Name
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of the buyer and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase. According to a recent Ascend2 study, the most important objectives of a lead nurturing strategy are to increase conversion rates and sales opportunities. However, 59% of B2B companies say creating relevant content is their biggest obstacle to lead nurturing success. Download this guide to discover even more ways to improve lead nurturing and increase revenue.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
In order for a sales department to trust marketing’s leads, lead scoring needs to be a priority. Without it, many hot leads get tossed out with the cold leads. That’s a waste of time, money, and opportunity. According to the Lenskold Group, 68% of top marketers report lead scoring as most responsible for improving the revenue contribution of content marketing. For more information on how you can use lead scoring to provide your sales team with the most qualified leads, read this guide.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Gone are the days of advertising where marketers were mainly charged with branding, awareness, and recall. Today’s Modern Marketers (and advertisers) must be technology and data-driven experts as well as brand champions and storytellers. eMarketer predicts that programmatic ad spending will be over $20 billion in 2016, more than double the amount seen in 2014. Read this guide to determine how you can use programmatic advertising to deliver a consistent return on your ad investments.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
These days, everyone knows people use multiple channels for shopping, researching products, and communicating with friends and colleagues. Marketers have responded by using a variety of channels to communicate their message. In fact 55% of marketers use at least 10 channels within their marketing channel-mix according to the findings of recent Aberdeen research. The facts are: Utilizing multiple channels has become the ‘new normal.' Simply adding yet another channel within the channel-mix is not enough for marketers to differentiate their business. Instead, savvy marketers distinguish themselves by orchestrating campaigns across all channels to deliver truly personalized and consistent conversations. Download this guide to learn the business value marketers derive by mastering orchestration of omni-channel marketing campaigns. It’ll also reveal several building blocks marketers must use to achieve superior results.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
As a B2B Marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do all three. By treating each account as a market of one, you can deepen your relationships with individuals at key accounts and ultimately increase revenue. For more ways ABM can help you up your marketing game, download this eBook.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Account-Based Marketing (ABM) is one of the truest ways to align your sales and marketing operations to drive holistic account interactions that yield higher returns. According to the Alterra Group, “84% of marketers find that ABM provides significant benefits for retaining and expanding existing client relationships, while 97% say that it delivers a higher ROI than other marketing methods.”able revenue.” Download this brief to discover how ABM can help guide sales strategies, improve prospecting, and increase conversions.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Today’s consumers are more demanding than ever before. They want experiences that are personalized, relevant, and consistent—whether they’re interacting with your company online, in-store, or on the phone. Oh, and they want only positive experiences. Poor customer service is unacceptable across any channel, including the often-overlooked mobile device. Download this brief to learn how you can deliver the most meaningful, positive, and consistent customer experiences across all channels that enhance loyalty and deliver results.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
A recent Argyle survey found that nearly 60% of marketing organizations currently use some form of Account-Based Marketing (ABM), while 28% plan to use it in the near future. This shows the rising importance of ABM in the marketing mix. However, ABM does have its challenges. Almost 30% of the same respondents claimed that maintaining personalized, but consistent interactions with prospects was the most prominent challenge in ABM. For more insight on how marketing executives are optimizing ABM, download this survey.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Today’s Chief Marketing Officer is tasked with many demands, made even more challenging with the ever-evolving digital domain. Their biggest challenge? Leveraging personalization to demonstrate and drive clear ROI to the executive team. Download this report from Argyle Executive Forum to see how leading CMOs weigh in on other challenges, including how they can skillfully decipher, understand, and leverage the abundance of available data to engage with customers.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Much of the customer experience is broken because the marketing experience is broken. But it’s not marketing’s fault. With legacy technology, marketers only get a distorted view of the customer because data silos cannot be shared across channels. In fact, a recent Forbes article states that “65% of marketers are not giving consumers what they want.” Read this guide to discover how to provide customer experiences that are managed as carefully as the product, the price, and the promotion of the marketing mix.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Given the fact that there are more mobile devices on the planet than there are human beings, engaging with customers via mobile should be a priority. Another interesting fact is that 90% of a consumer’s time while on a mobile device is spent in a brand’s app. Then consider this from Forrester: “Today’s customers demand a seamless, integrated brand experience delivered to them with ultimate simplicity and relevancy in real time.” Are you ready to deliver on these demands? To learn how to create relevant, high-quality customer experiences on any mobile device, download this guide.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
As you likely know, mobile testing is the art and science of building, running, and analyzing optimization tests for mobile customer experiences. What you may not know, like many marketers, is how to do mobile testing really well. It starts with a solid mobile marketing strategy and ends with an effective mobile experience. Download this guide for the best advice from analysts, engineers, and thought leaders on how to help mobile-minded businesses master the non-desktop landscape.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
There seems to be no end to the growing number of marketing technologies available today. Currently, there are 4,000 MarTech solutions on the market—a 2500% increase over 2011. With so many options, identifying the right ones and getting them to work together isn’t easy. How do you do it? By choosing an open platform that offers pre-integrated apps, offering an open infrastructure for future innovations. Read how successful Modern Marketers are spending more time innovating and less time integrating.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 11, 2017
As more and more industries clamor to adopt an Account-Based Marketing program, B2B marketers must re-think how they drive revenue. According to SiriusDecisions, 92% of companies call ABM a B2B must-have—while 84% of B2B marketers say that ABM delivers higher ROI than any other approach. This is good news, but it gets even better. Now you can deliver Account-Based Marketing directly form your Marketing Automation System (MAS) using Demandbase and Oracle Eloqua. Download this infographic to see how you can optimize your ABM and MAS systems, align with sales, and drive revenue for B2B success.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 11, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
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Oracle Marketing Cloud
Published By: Oracle     Published Date: Oct 27, 2015
This paper reveals why Oracle Cloud Platform provides all the benefits of cloud with complete, integrated, secure solutions at every layer of the technology stack.
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cloud computing, cloud, cloud platform, enterprise cloud platform, benefits of cloud, integrated solutions, security solutions, oracle cloud platform, oracle
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2015
This paper reveals why Oracle Cloud Platform provides all the benefits of cloud with complete, integrated, secure solutions at every layer of the technology stack.
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cloud computing, cloud, cloud platform, enterprise cloud platform, benefits of cloud, integrated solutions, security solutions, oracle cloud platform, oracle
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2015
This paper reveals why Oracle Cloud Platform provides all the benefits of cloud with complete, integrated, secure solutions at every layer of the technology stack.
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cloud computing, cloud, cloud platform, enterprise cloud platform, benefits of cloud, integrated solutions, security solutions, oracle cloud platform, oracle
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2015
This paper reveals why Oracle Cloud Platform provides all the benefits of cloud with complete, integrated, secure solutions at every layer of the technology stack.
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cloud computing, cloud, cloud platform, enterprise cloud platform, benefits of cloud, integrated solutions, security solutions, oracle cloud platform, oracle
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2015
This paper reveals why Oracle Cloud Platform provides all the benefits of cloud with complete, integrated, secure solutions at every layer of the technology stack.
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cloud computing, cloud, cloud platform, enterprise cloud platform, benefits of cloud, integrated solutions, security solutions, oracle cloud platform, oracle
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2015
This paper reveals why Oracle Cloud Platform provides all the benefits of cloud with complete, integrated, secure solutions at every layer of the technology stack.
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cloud computing, cloud, cloud platform, enterprise cloud platform, benefits of cloud, integrated solutions, security solutions, oracle cloud platform, oracle
    
Oracle
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Mar 28, 2019
Leading medical devices company were facing business continuity post acquisition, thereby increasing maintenance costs accordingly. LTI proposed to implement Oracle Fusion Cloud which helped in faster and minimal requirement of technical manpower. Download complete case study.
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Larsen & Toubro Infotech(LTI)
Published By: HERE Technologies     Published Date: Mar 28, 2019
Today’s assets, including equipment, vehicles, and shipping containers, move via multiple transportation modes at varying speeds across a range of distances and geographies. The journeys of these assets are fraught with problems, including lost and stolen goods, delayed shipments, and damage from incorrect environmental conditions. HERE is looking to solve the problems of keeping track of things, both outdoors and indoors. IoT deployments rely on location tracking to function effectively. With the significant cost of delayed, lost and stolen goods – location tracking offers a huge market opportunity. ISG Research had an extensive briefing with to analyze the company’s ambitions to reach deeper into the IoT and Asset Tracking market. Download to learn more about active tracking of high value products and how to enhance your tracking solutions.
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location data, mapping, here technologies
    
HERE Technologies
Published By: KPMG     Published Date: Jun 06, 2019
What impact will the cloud-enabled workplace have on your cybersecurity strategy? This year’s research shows that organisations are navigating a myriad of both old and new cybersecurity challenges to bring the cloud into scope. Read this to discover: • how growing cloud dependency has created distinctive challenges around cyber security • what the biggest cyber challenges are for organisations in this context • how intelligent automation and machine learning is being used to overcome operational obstacles hampering cloud security • a set of cybersecurity considerations for modern IT environments.
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KPMG
Published By: Oracle     Published Date: Oct 20, 2016
Download this paper to find out how Primavera Unifier’s granularity supports the entire team’s participation while giving your organisation the peace of mind that critical data is protected and accessed by authorised users.
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Oracle
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