Is your organization positioned to enable social across the enterprise? Download this ebook from the Altimeter Group and Oracle Social Cloud team to learn:
The value of social business transformation
Six steps to becoming a social business
This white paper offers a brief overview of how organizations can best use social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer experience management systems in near real-time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.
The Olympics provided clear examples of how media companies and brands can magnify their marketing efforts using social media. These strategies and tactics are not just reserved for events of this magnitude and can be applied to any major campaign.
This year the Super Bowl and all the surrounding activity just didnít live up to the hype. Despite that brands found ways to engage on social channels and extend the reach of their hefty investment.
This analysis will highlight some of the ways brands used social channels to magnify their investment, driving awareness before the game, and continuing engagement throughout the broadcast.
This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization.
Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.
This white paper offers a brief overview of how organizations can make best use of social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer-experience-management systems in near real time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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