Published By: Oracle OMC
Published Date: Nov 30, 2017
The act of engaging with a customer or buyer is hardly a new concept. Nor is the inherent need to do so in order to achieve success. Companies initially had control of the relationship because they controlled the information. When consumers received the advantage of online access, they took the lead. But the terms
of engagement have changed again. Because of the mobile app, the power has shifted back to the marketing department.
Published By: Genesys
Published Date: Feb 12, 2019
I tuoi clienti sono ultra connessi. Fai in modo di esserlo anche tu.
Trovare nuovi clienti e mantenere relazioni con quelli esistenti è un’attività impegnativa che porta via tempo. Quando i tuoi clienti sono pronti a interagire, li incontri proprio lì dove si trovano? In un mondo dai contorni sempre più digitali è fondamentale per tutte le aziende essere in grado di comunicare quando e dovunque il cliente desideri, che si tratti di una chiamata telefonica, SMS, chat online o social media.
Scarica subito questo eBook per scoprire:
Come coinvolgere e interagire con i tuoi clienti in un mondo ultra-connesso
Come rendere semplici ed efficienti le tue attività di engagement del cliente
Perché è arrivato il momento di adottare una soluzione di cloud contact center all-in-one
Published By: LogMeIn
Published Date: Feb 27, 2018
The North Face rigorously tested several providers and quickly realized that Bold360 hit all the marks. After the initial implementation, The North Face entered into a 3-month professional services engagement to take their chat strategy to the next level. The Bold360 professional services team helped The North Face implement strategic new chat features and tactics, including adaptive canned messages, proactive chat, dual monitors and layered chat, and provided additional development support as needed. To maximize the impact of its chat strategy, The North Face also created an 11-person core chat team, with reps chosen for their skills and product knowledge. Empowered with the capabilities of Bold360, these dedicated agents can now provide truly in-depth product support.
Published By: MEDIAmobz
Published Date: May 21, 2014
Are your product launch plans competitive? Once upon a time watching video online was a niche activity. As video has become widely available on mobile devices, it was become a mainstream activity. According to eMarketer's March 2014 report, video has and will continue to enjoy the highest ad-spending growth rate across both mobile and desktop. This white paper speaks to mission-critical inclusion of video in your product launch plans.
Published By: CodeBaby
Published Date: Nov 27, 2012
This guide reviews market drivers which are spurring innovation in benefits self-service and enrollment as well as wellness engagement. In addition, it overviews the main capabilities of the leading virtual assistant solution, CIVA benefits advisor.
Published By: CodeBaby
Published Date: Nov 27, 2012
This guide reviews some market drivers which are spurring innovation in patient engagement and wellness participation. In addition, it overviews the main capabilities of the leading virtual assistant solution, CIVA health adviser.
Published By: Sailthru
Published Date: Aug 15, 2016
Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact:
-Audience retention rates
-Effective reporting and predictive analytics
Who should download:
-Online Media and Digital Publishing Executives
-Directors of Audience Development, CRM, and Engagement
-Email Marketing Managers
Live online chat is proving to be a successful way to fulfill consumers’ desire to connect with companies. In the Guided Economy, customers expect chat to be consistently easy and effective at answering their questions and resolving their issues.
It may seem hard to provide a consistent experience because each chat engagement poses a unique question on a unique subject from a unique customer. But by focusing on how best to engage with customers via chat, this channel can become one of your most powerful sales tools.
Customers expect you to make it easy to move through their site. According to Gartner, more than 82% of online shoppers prefer a more comprehensive web experience suite, as opposed to a stand-alone single-channel or point-based product.
The content of this ebook focuses on the tangible results of effective customer engagement, along with 3 key components companies need to make it happen.
In order to develop a framework for evaluating the success of non-traditional advertising. Crimson Hexagon analyzed the online conversions surrounding the 8-bit video game released by Old Spice in Dec. 2013, in which users play the game's eponymous hero. Download this case study to learn more about their findings.
Employers want to recruit and hire the best talent in their industry and avoid making costly hiring mistakes. But what if your organization’s internal processes aren’t set up to support efficient and effective hiring? If HR lacks the support they need to effectively manage online applications, screening, applicant tracking, hiring, and reporting, they may end up making poor hiring decisions that could impact your organization's employee engagement and business results.
Top Performers are early adopters of technologies that allow marketers to remove dependencies from third-party resources (such as IT) to impact the customer experience online – and it’s paying off. Today, technologies like web content management (WCM) and marketing automation are giving marketers control over the customer experience and real-time behavior-driven engagement.
Learn how to turn content assets into online consumer engagement andhigher web conversion rates. In this report, you'll find:
An overview of content marketing strategies and solutions
Keys to content development success
Must-haves for content
Learn how to collect, store, and leverage the social profile data of your most profitable website users, plus best practices and case studies for social login, sharing, gamification, and single sign-on. Get the paper now!
Never before have digital marketers been blessed with such immense quantities of online customer data at our disposal, yet been so incapacitated by how to use it. This paper explores ways to collect value from customer related information.
Social media is more than friends and likes, tweets and followers, pins and mentions. According to the Q4 2013 Adobe Digital Index Social Intelligence Report, it’s time for marketers to take social advertising seriously. With higher click-through rates and lower prices, the pressure is on to bring social into your overall media mix. Adobe can help manage, forecast, and optimize all your ads.
This eBook describes techniques to maximize the effectiveness of training delivered online "live" and in real time--in terms of planning and execution to maximize engagement and retention--and to achieve measurable results.
The Issue: The Content and Commerce Divide
Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers.
Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed.
Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
This comprehensive GoToTraining best practices guide explains how to take your online training to new heights and gets you on the path to becoming a virtual training expert. Learn best practices for online training in general and get practical tips for using the GoToTraining toolkit to your greatest advantage.
B2B marketers, like their B2C colleagues, have diligently worked at perfecting the art of shaping customer and prospect perceptions. They have years of experience developing precisely targeted communications comprised of finely tuned content directed at the specific audiences they want to influence. Traditional brand marketing requires the engineering of messages that engender the right impressions about the company’s products in the marketplace. The traditional art of branding has grown and flourished for many years. But that’s all begun to change.
Today, the internet has changed the way buyers discover solutions. More people are meeting and researching vendors online than ever before. Your ideal customers are reading blog posts and articles, checking Facebook, Twitter, and LinkedIn profiles, and forming opinions based on what you say and share online. Before they call to get to know your company better, they turn to Google for answers and information. If a competing vendor appears smarter, more interesting, or more reliable than you, your buyers will reach out to them first.
These online engagements have changed the rules of buyer/brand communications. So how can you and your company form meaningful relationships with buyers who are getting to know you long before they’ve been introduced?
Nearly two-thirds of B2B marketers say online events are by far one of the most effective content marketing tactics.1 But carrying out a successful event requires some simple, yet important steps to ensure both marketers and attendees gain all of the benefits of online events, including real-time experience, engagement, and convenience.
If you’re ready to produce your first online event, this 12-step checklist takes you through the entire process — from planning to post-event follow-up — to provide you with the information you need to get started.
It's important to be prepared for any meeting — and online meetings are no exception. The value of video conferencing and webinars is well established. But online meetings have different things to consider than when meeting in-person.
Users responding to an IDG Research Services survey cited technology challenges, reliability of network connections, and participant engagement as the top obstacles that they face when collaborating online
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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