Traditional brick-and-mortar multi-channel retailers have online competitors ruled by data scientists who define retail as a data mining and optimization problem. John Bible, Senior Director of Retail Data Science and Insight at Oracle Retail discusses the science of pricing, and predictions for the role of science in retail over the next five years.
"If you’re an online retailer, you’re already familiar with the selling power of Amazon. With more than 304 million active user accounts and 43% of all online retail sales in the US going through the marketplace, this e-commerce giant’s influential position continues to expand.
In this eBook, we reveal seven Amazon secrets that we’ve seen online retailers use to help them succeed on Amazon, including:
- Optimizing search terms
- Taking advantage of Amazon Prime
- Using a repricing tool
And four more!"
"To sell more online, you must have a marketplace presence. Of course, you already know this. Savvy brands and retailers are well aware that competing online means capturing more market share from Amazon’s 100 million Prime members, eBay’s 168 million active global buyers and Walmart’s 127 million monthly visitors.
What you may not be aware of is the immense array of opportunities that can be leveraged to dominate these and dozens of other marketplaces. From pricing to advertising, the mountain of steps to master gets higher every month. If you don’t climb them, your competitors will.
Bottom line: The days of just listing on modern marketplaces are long gone. There are advertising campaigns to manage, buy box positions to compete for and fulfillment processes to streamline. And that’s just for starters.
In this eBook, we’ll walk you through proven practices for supercharging your success across mission-critical marketing, selling and fulfilling activities."
The traditional view of online transactions is anchored on the idea that online stores are first and foremost a venue for transactions, which, by and large, tend to be tightly structured interactions involving the buyer and the retailer. Within this interaction, the retailer’s key job is to provide customers with the information they need to purchase–such as pricing, product descriptions and orderly merchandising–and to deliver all within the context of a superior customer experience. However, the way customers are seeking and processing this information is beginning to change, and that’s expected to have a big impact on tomorrow’s online experience.
IBM's Intelligent Pricing approach helps you to make the right pricing decisions for your business throughout the selling season.
Watch a video demonstration that follows Ski Sales, a specialty retail store. Explore how to optimize online and offline pricing capabilities to ensure consistent support through all business channels and across the product lifecycle with Price Optimization, Markdown Optimization and Dynamic Pricing.
Published By: Storiant
Published Date: Mar 16, 2015
This Technology Spotlight examines the issues that are driving organizations to replace older archive and backup-and-restore systems with business continuity and always-available solutions that can scale to handle extreme data growth while leveraging a cloudbased pricing model.
The third installment of a bi-annual study produced by Anthem Marketing Solutions reveals that the competition between physical stores and online retailers is rapidly shifting across a range of prices and item categories. While common wisdom dictates that better deals will be found more frequently online, the analysis concludes that shopping in stores can yield much higher savings when shoppers are looking for the lowest price.
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Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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