Small and medium businesses (SMBs) continue to fuel demand for customer relationship management (CRM) systems, and more software firms are stepping up to offer appropriate technologies. SMBs, defined as companies with 1,000 or fewer employees, are searching for CRM solutions that will allow them to satisfy customers, control costs, and comply with various government regulations. But when choosing CRM software, it’s important to keep in mind that the needs of small and medium businesses aren’t always the same.
Most businesses today are under increasing pressure to respond to change expeditiously—to adapt to the ongoing needs and demands of their customers, the changing competitive landscape, and the evolution of the marketplace. An organization’s CRM system can either effectively support or hinder their business agility and capacity to respond to change, affecting overall corporate performance and customer satisfaction.
Published By: Genesys
Published Date: Apr 07, 2017
To meet the growing demand for digital interactions, both CRM and CCI (contact center infrastructure) vendors have added a range of digital channels to their portfolios. CCI vendors are focusing on offering an integrated omnichannel customer engagement platform, to improve their appeal to the customer service software market.
The challenge for IT leaders is to decide which engagement channels should be managed by which vendors. This Gartner report discusses:
- Three procurement strategies IT leaders can adopt to achieve their business goals for omnichannel (voice plus all digital channels)
- Strengths and challenges associated with each strategy
- Key considerations for omnichannel success
By integrating and aligning systems across multiple customer touch points you can drive higher conversion rates and lower operational costs, while improving the quality of each customer interaction. Take a look at this complimentary webinar to find out more.
The time has come to focus "aggressively on e-commerce technology, particularly on multichannel and personalization technologies." To fight this battle effectively, e-sellers must give customers reasons to choose them over their competitors.
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