The incredible reach of social media can be used to nurture business relationships and nourish invaluable customer relationships. But without an enterprise-wide security strategy, your organization is susceptible to a variety of internal and external threats, including account hijackings, malware and employee errors that can lead to brand and communication crises.
Published By: Marketo
Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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You’ll learn how to:
Define a lead and understand his or her buying journey
Build a robust lead generation strategy t
Published By: Marketo
Published Date: Aug 02, 2016
The Definitive Guide to Lead Nurturing covers everything you need to know to get started using lead nurturing to drive revenue growth, including how to:
- Create a lead nurture strategy
- Nurture leads across channels
- Segment a lead database
- Choose appropriate content for each lead nurture track and audience
- Get the most value from lead nurturing with testing and optimization
- Measure and explain lead nurturing’s return on investment
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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