Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
 

multichannel

Results 101 - 125 of 178Sort Results By: Published Date | Title | Company Name
Published By: Oracle     Published Date: Oct 22, 2015
In its annual Magic Quadrant for Merchandise Assortment Planning, Gartner Analyst Robert Hetu, states loud and clear that, “now is the time for multichannel retailers to invest in assortment management applications that drive customer-centric assortments.” Oracle is one of the top 5 suppliers that provides all functional capabilities and continues its position in the leadership quadrant.
Tags : 
oracle retail, gartner magic quadrant, multichannel retailers, merchandise assortment
    
Oracle
Published By: Interactive Intelligence     Published Date: Jan 17, 2014
Learn how to ensure a positive customer experience outcome by establishing a reliable business process automation (BPA), which will support your customer’s personalized interactions and adapt to changing conditions in the marketplace.
Tags : 
process automation, interactive intelligence, multichannel technology, intelligent process, business process, decision services, communications intelligence, customer interactions
    
Interactive Intelligence
Published By: Interactive Intelligence     Published Date: Apr 23, 2014
Today, business process automation isn’t just about efficiency, it’s about operating a business for your customers. To ensure a positive customer experience, a process must trigger an automated action, and automation must then manage the experience across multiple channels, personalize the customer’s interaction, and predict the best next actions. Read more, from Chris Thalassinos, Mahnaz Meshkati, and Frank Chiu of Communications Intelligence Group, and Brad Herrington of Interactive Intelligence.
Tags : 
interactive intelligence, business process automation, multichannel technology, customer experience, contact center, contact solution, it management, telecom
    
Interactive Intelligence
Published By: Adobe     Published Date: Sep 23, 2019
Learn best practices for taking inventory of first-party data, and using second- and third-party data to fulfill programmatic campaigns and achieve digital marketing goals. • Define your team’s goals for customer data. • Take inventory of your first-party data. • Explore use cases for second- and third-party data. • Finding the best data providers. • Combine your first, second, and third-party data. • Case Study: MGM drives programmatic campaign results with third-party data. Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time.
Tags : 
    
Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. WHY SHOULD THE TARGET AUDIENCE CARE? Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. SUPPORTING CONCEPTS If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
Tags : 
    
Adobe
Published By: IBM Unica     Published Date: Sep 08, 2011
Quality organizations are under pressure to reduce costs and improve quality, while being hit with new technologies and practices. Agile practices, rich-client technology and cloud platforms are creating disruption in the testing tools market.
Tags : 
ibm, unica, gartner, magic quadrant, crm multichannel, campaign management, mccm, marketing
    
IBM Unica
Published By: Netezza IBM US     Published Date: Mar 27, 2012
Forrester's interviews with Epsilon, a multichannel marketing services provider, and subsequent financial analysis based on assumptions that Forrester used illustrate the potential ROI from the use of IBM Netezza appliances and concluded that IBM Netezza Data Warehouse Appliances provide competitive differentiation through faster analytics while reducing capital and operational costs.
Tags : 
ibm, technology, netezza, data warehouse, analytics, roi, enterprise
    
Netezza IBM US
Published By: QuickPivot     Published Date: Oct 20, 2015
Email effectiveness remains strong but the connected marketing organization fuels growth
Tags : 
customer interaction, channel attribution, email effectiveness, marketing
    
QuickPivot
Published By: QuickPivot     Published Date: Jan 28, 2016
As our framework for channels and devices continues to broaden, so, too, does the strategy and technology stack needed to deliver the right content.
Tags : 
quickpivot, iot, content strategy, omnichannel, multichannel, marketing solutions
    
QuickPivot
Published By: Art Technology Group, Inc     Published Date: Feb 02, 2009
Written by: Forrester Research and Sponsored by:  Art Technology Group, Inc. In this economic climate, no one can afford to lose a customer. Rather than halting spending, smart customer service executives will use this economic downturn as an opportunity to regroup and reprioritize. What should they focus on?
Tags : 
art technology group, importance of customer service, necessity of customer service, customer retention, proactive chat, agent-customer co-browsing, online customer communities, unified communications
    
Art Technology Group, Inc
Published By: AcquireWeb     Published Date: Apr 07, 2008
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
Tags : 
acquireweb, complete campaign, complete, multi-faceted, multichannel, multi-channel, integrated marketing, e-mail
    
AcquireWeb
Published By: Marketo     Published Date: Mar 11, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
Tags : 
marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity
    
Marketo
Published By: IBM ILOG.     Published Date: Jul 14, 2009
Much of the value of BRMS is achieved when it is combined with a larger SOA strategy and BPM. This video demonstrates clear requirements for reuse using the multichannel use case for retail banking.
Tags : 
ibm, brms, soa, bpm, video, demonstration, multichannel, banking
    
IBM ILOG.
Published By: IBM ILOG.     Published Date: Jul 14, 2009
This paper presents service-oriented architecture (SOA) through the eyes of people with different roles within an organization. It will show their needs, challenges and tasks as they relate to SOA.
Tags : 
soa, ibm, brms, multichannel, approach, business, application, maintence
    
IBM ILOG.
Published By: Oracle     Published Date: May 22, 2012
With the growing number of channels for consumers to connect with your products from store kiosks to mobile devices and social networks, it is increasingly important that they are experiencing the the same consistent brand experience regardless of the channels they choose. This whitepaper describes 3 customer experience features to help guide your decisions about technology, organizational structure, and internal process.
Tags : 
oracle, multichannel integration, marketing, customer experience
    
Oracle
Published By: Oracle     Published Date: Apr 22, 2014
Learn how different companies have integrated Cloud Web Self Service with the on-premise Siebel Contact Center to deliver a multichannel customer service experience.
Tags : 
cloud, cloud integration, cloud web self service, integration, siebel contact center
    
Oracle
Published By: Sitecore     Published Date: Nov 05, 2015
A CMS is complex to evaluate as it has a number of different functions but this white paper will help you to focus on five key things to consider when evaluating your CMS solution.
Tags : 
sitecore, nfusion, cms, real-time, multichannel, enterprise, enterprise applications, data center
    
Sitecore
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
Tags : 
neolane, customer loyalty program, customer service, packard bell, repeat purchases, crm software, custom content, deliverability
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Jan 15, 2009
Today, many organizations struggle to optimize online and offline marketing campaigns across an ever growing number of new marketing channels. CMOs are increasingly accountable for demonstrating Return on Marketing Investments (ROMI) across channels and initiatives. Despite an abundance of campaign management technologies (enterprise marketing management, lead management, CRM, marketing automation, email marketing and a variety of point solutions) marketing departments still struggle with campaign performance, campaign workflow, and campaign management; particularly across multiple marketing channels.
Tags : 
neolane, aberdeen group, best-in-class, romi, multichannel marketing, cross-channel marketing, cost per lead, customer satisfaction
    
Neolane, Inc.
Published By: SAS     Published Date: Mar 14, 2014
To reach a consumer with a message that is going to drive the most value for your organization, you have to understand what that consumer is looking for and what type of information will bring him further along the path of conversion.
Tags : 
sas, marketing, marketing attribution, digital marketing, collecting data, analysis, market testing, consumer purchasing
    
SAS
Published By: SAS     Published Date: Apr 14, 2014
Learn how to optimize your multichannel marketing in seven steps and see how these changes can produce the best results for your organization while still reaching your target audience.
Tags : 
sas, multichannel marketing, digital asset management, management system, marketing operations, marketing collateral
    
SAS
Published By: Sitecore     Published Date: Aug 21, 2013
The Multichannel Maturity Mandate : A Research Study Finds Proven Results, Significant Faults, And A Path To Higher Gains
Tags : 
sitecore, multichannel maturity mandate, forrester consulting, romi, return on marketing investment
    
Sitecore
Published By: Sitecore     Published Date: Aug 21, 2013
Marketing Gold: Connecting Integrated Multichannel Marketing with Business Growth
Tags : 
sitecore, roi, integrated multichannel marketing, customer service, customers’ behavior
    
Sitecore
Published By: Adobe     Published Date: Apr 23, 2015
Once again, Gartner recognizes Adobe as a Leader in its Magic Quadrant for Multichannel Campaign Management (MCCM)* based on our ability to execute and completeness of vision. Read the report to see how Adobe Campaign measures up.
Tags : 
    
Adobe
Published By: Adobe     Published Date: Jun 03, 2015
Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to provide exceptional customer experiences and to gain a competitive edge.
Tags : 
adobe, trends, content, experience, mobile, social, multichannel, video
    
Adobe
Start   Previous    1 2 3 4 5 6 7 8    Next    End
Search      

Related Topics

Add Research

Get your company's research in the hands of targeted business professionals.