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modern marketing

Results 1 - 25 of 96Sort Results By: Published Date | Title | Company Name
Published By: Marketo     Published Date: Feb 11, 2019
Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. And for all companies, it includes marketing ROI analytics. Nurture relationships with leads that aren't ready to buy. On average, only 20% of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead. Retain and extend customer relationships. The marketer's job is far from finished once someone becomes a customer. For most industries, the real value comes from retaining and deepening the customer relationship over time. This includes selling more of the same product to the cus
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Marketo
Published By: Marketo     Published Date: Feb 11, 2019
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels. In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checkli
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Marketo
Published By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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Marketo
Published By: Oracle     Published Date: Sep 05, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.
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roi, marketing, cmo, resources, modern, cloud, digital age, resources, innovate, solutions, data-driven, customer, dilemma, solution
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s time to get down with data to delight your audience and provide them with the personal experiences they deserve. Read the marketing essentials guide now.
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data center design and management, data center
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
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oracle, marketing cloud, essentials, content, strategy, business objectives, target audience, engagement, metrics, topics, categories, demand, promotion, data, awareness, sales, retention
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.
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oracle, forrester, brand management, digital marketing, marketing automation, technology, decision making, information, data, insights, marketing maturity, revenue, growth, leadership, cloud computing
    
Oracle
Published By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Nov 22, 2018
Modern Marketing is Powered by Marketing Automation Join thousands of marketing professionals who have already secured executive buy-in and are benefiting from the power of marketing automation. This guide offers a look into the mind of an exec: what keeps them up at night, how do they view the marketing department, and how can marketing automation address their concerns. Use this guide to get a better understanding of what is Revenue Performance Management and the Two questions keeping your CEO awake at night. Also included are conversation starters you can have with your CEO and separate ones for CFOs and CIOs.
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Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017
Published By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Nov 22, 2018
Modern marketers leverage insights on how consumers browse goods or make a purchase, to design smarter cross-channel programs and create relevant campaigns. Brands that leverage cross-channel marketing see a 91% customer retention rate. You can do this too. Learn how other marketers in ASEAN are leveraging cross-channel to create real business impact. Join this webinar and hear from Charlie Loo, an award-winning marketer and our Principal Consultant on: • five practical ways you can use cross-channel marketing • the importance of cross-channel in a mobile first environment • the difference between multi-channel and cross-channel
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Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017
Published By: Emarsys     Published Date: Dec 20, 2018
As a modern marketer, you’re always looking for ways to improve your efficiency at work, especially in the form of software that makes some part of your job easier. You’ve likely heard a lot lately about AI in marketing and how it promises to do just that – and more, of course. In fact, it’s pretty hard to avoid the topic of AI and all the ways it is destined to change marketing as we know it. You may already know that companies who have adopted AI boast about the results: increased conversions, engagement, and a host of other metrics. With such decisive evidence, everybody must be aware of AI and clearly sees its business potential, right? Then you go to your Chief Marketing Officer to strike up an informal conversation where you can strategically recommend the technology, and it starts off great — your CMO is well aware of AI and what it could do for the business. You’re thinking, “What luck! I might not have to put up much of an argument.” Then your CMO says, “But you’re not a data
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Emarsys
Published By: Oracle Oracle Marketing Cloud     Published Date: Jul 27, 2016
The urgency to transform marketing has never been higher. Pressure to deliver business results is mounting. Consumer technology adoption is accelerating changes in buying behavior and increasing the desire for personalized experiences.
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modern marketing, marketing, digital marketing, customer experiences
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Jul 27, 2016
Sharing Is Caring Modern social media marketing is still marketing. So if you understand your audience by listening, publish content that resonates, engage them, and measure your success, you will make great social strides in this digital world.
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social media marketing, marketing, customer experience, customer relationship, social media
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Jul 27, 2016
Marketers need integration and coordination among systems to manage and optimize individual dialogues in real time, across channels, devices and contexts, on a continuous basis. Vendors from advertising, marketing automation and analytics disciplines are converging on this opportunity.
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digital marketing, modern marketing, marketing automation, chief marketing officers
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Jul 27, 2016
Almost 40% of marketers say their organisations aren’t highly effective when it comes to collaborating with brand/agency counterparts to translate a marketing vision into a targeted cross channel program. Read the findings in this report.
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customer experience, customer engagement, marketing, modern marketing, digital marketing
    
Oracle Oracle Marketing Cloud
Published By: Oracle     Published Date: Sep 21, 2015
Lernen Sie mit diesem Bericht wie Sie jedes Erlebnis ihrer Kunden personalisieren können um Interaktion, Werbung und Ertrag zu steigern.
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cloud, oracle marketing cloud, marketing cloud, modern marketing, social marketing, data management, oracle, oracle solutions
    
Oracle
Published By: Oracle     Published Date: Sep 24, 2015
The Business Impact Of Marketing Maturity In The Age Of The Customer
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modern marketing, forrester report, becoming a modern marketer
    
Oracle
Published By: Oracle Marketing Cloud     Published Date: Oct 11, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
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Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Oct 18, 2015
Content marketing is driving the way marketing organisations are engaging their audiences.
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creatimg ideal customers, content marketing, engagement, delivery content, modern marketing
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Oct 18, 2015
CMOs haben ein Dilemma: Während 75% der CEOs wollen, dass Marketing mehr auf ROI fokussiert ist und Aktionen entsprechendem Umsatz zugeordnet werden können, müssen sie gleichzeitig ihre Unternehmen in das digitale Zeitalter führen.
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creatimg ideal customers, content marketing, engagement, delivery content, modern marketing
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Oct 20, 2015
This whitepaper reveals how marketers are adapting to this new age of the customer and the challenges they face.
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modern marketer's guide, online marketing, delivery content, customer experiences, customer engagement
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Oct 20, 2015
Dieser leicht verdauliche Guide bietet eine Einführung in die 5 Säulen des Modern Marketing und zeigt Tipps für Marketer zur Automatisierung und Optimierung von Daten und Targeting, E Mail Marketing, Lead Nurturing und Scoring, Content Marketing und zu Abstimmung von Vertrieb und Marketing.
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marketing automation, digital marketing, automation technology, modern marketing
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Oct 20, 2015
Modern Marketing Taktiken helfen Ihnen nicht nur die Interessen einer Person zu verstehen, sondern zeigen Ihnen auch, nach welchen Informationen sie sucht. So können Sie den entsprechenden Content auf dem Kanal ihrer Wahl anbieten.
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customer engagement, customer interaction, modern marketing, online marketing, engagement strategies
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Oct 20, 2015
Diese Marketing Innovationen stellen sicher, dass alles was möglich ist, getan wird, damit die Pipeline gesund und produktiv bleibt.
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digital marketing, modern marketing, automated lead scoring, automation
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Mar 10, 2016
This paper reveals the five tenets of modern marketing in financial Services and insurance.
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modern marketing, marketing, compliance, customer service, customer experience, digital marketing, oracle, digital marketing strategies
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Mar 10, 2016
Recipes for Modern Marketing success? Coming right up! No matter how you slice and dice it, Modern Marketing success depends on the techniques and ingredients you use.
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marketing, digital marketing, modern marketing, customer experience, digital marketing
    
Oracle Oracle Marketing Cloud
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