Published By: Balihoo
Published Date: Dec 15, 2011
This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.
Published By: LogMeIn
Published Date: Jan 15, 2014
The following industry forecasts and findings highlight mobile’s growth potential and each on their own should merit merchants’ attention. Learn more about the potential of mobile growth through this whitepaper.
Published By: LogMeIn
Published Date: Oct 08, 2015
This paper reveals how Europeans have significantly increased their use of mobile as a channel to regularly perform both shopping and support functions, with particular spikes in growth in research and purchasing activities.
Increasing staff productivity while lowering costs tied to this growing enterprise resource. A productive mobile program starts with holistic research and planning. Approaching mobility from a lifecycle standpoint will help an organization focus on optimizing each stage of the process. Having some guidance on what to expect at the different points of the mobility lifecycle is valuable for planning purposes.
The millennial generation is larger than baby boomers or Gen X. 46% have booked a hotel room with a mobile device, 20% have checked into a hotel with a mobile device. Millennials are expected to spend an average of $3,900 on travel this year alone. Our research report discusses how millennials are driving change in the hospitality industry and what you need to do to win the hearts and minds of millennials.
Target, reach and engage your audience to drive measurable action and conversions with Yahoo Gemini native advertising solutions.
Get more customers
Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo native ads e?ectively enhance your search campaigns.
Drive better results
Achieve results with targeted reach and up to 4x the performance of traditional banners.
Engage a mobile audience
650M of our 1B global users are on mobile. Consumers spend nearly 3 hrs. on their mobile devices each day.
Cost e?ective ads
Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo Gemini native ads on Oath owned and operated sites and apps can be purchased on a CPC or CPM basis. Native ads will be served to your customers based on their geo, demo and interest targets.
Technology integration projects have become a priority for higher education institutions seeking to gain a conslidated view of data, deliver mobile functionality and support new academic services. Recent research finds that nearly half of of these integrations involve HR. Find out more.
The enterprise social software market is exploding thanks to converging trends of consumerization, cloud, and mobile. In this must-read report, "The Forrester Wave: Activities Streams, Q2 2012", Forrester Research Inc. evaluated five social software vendors with core strengths in the stream based on the overall strength of vendors' current offerings, a clear product strategy, and vendor market presence. In a detailed look at the space, Forrester named Yammer as a leader.
It’s a transformative time in government information technology. Public sector organizations are moving to the cloud. At the same time, seemingly everything that can be virtualized is quickly heading in that direction. Immersive Web applications are enabling next-generation services, including innovative mobile apps that give agency staff members and constituents anytime access to valuable resources. Video seems to be everywhere, with one research firm estimating that video streaming accounts for more than 53 percent of all downstream traffic in North America. In this white paper from the Center for Digital Government (CDG), we break down what every IT leader needs to know about today’s networking to ensure project success.
"As the rapid rise in the number of mobile devices and users creates an explosion in data and virtual machine instances, datacenter transformation becomes imperative for many enterprises. It is essential enterprises move to consolidate resources and cut both capital and operating costs while still providing support for distributed applications.
This brief white paper delves into a Q&A with Eric Sheppard, research director of IDC’s Storage Software program, on integrated systems and whether you should buy compute, network, and storage resources together. Read on as you will discover:
What integrated systems are, and its benefits
The differences between an integrated platform and integrated infrastructure
How datacenters are leveraging these new systems today
Gone is the day of the corporate-issued BlackBerry device. With its finely ingrained policies, BlackBerry was once the go-to mobile device for security-savvy enterprises. Research from IDC shows that iPhone and Android now hold over 80% of market share, with Windows Phone 8 and BlackBerry completing for the third spot. The rising trend of mobility consumerization has reached a point where it is increasingly difficult for IT organizations to settle on a standard mobile device. This whitepaper will help you identify each device platform’s security features—and choose the right platform for your business.
The impact of new mobile technology can be dramatic for small and midsize firms, and there is clear opportunity for improving worker efficiency while ensuring network security. Read the questions posed by SAP to Raymond Boggs, vice president of IDC's Small/Medium Business Research practice, on behalf of SAP's customers.
As mobile computing becomes an increasingly important technology, the need for robust, reliable wireless networks is growing. In addition to enterprise-issued devices, users are bringing their own tablets and smartphones and demanding access to IT resources. Organizations need a wireless infrastructure that can support these demands.
Our research shows that in addition to mobile demands, aging hardware is driving many organizations' wireless upgrade plans. Download this white paper to read more about the research.
More than ever, customers are turning to their mobile devices to browse, shop, and research. This increase in usage puts pressure on marketers to create effective mobile moments. In Re-Engineer Your Business For Mobile Moments, Forrester takes you through the mobile mind shift and gives you four effective steps to rise up to the challenge of these critical mobile moments.
Published By: bigtincan
Published Date: Oct 10, 2014
Today's workforce is increasingly "mobile first" — and, sometimes, "mobile only." As IDC research shows, companies are devoting nearly a quarter of the IT budget to mobile, seeking to enhance worker productivity, increase sales and revenue, and improve competitive advantage and grow share. The right content mobilization platform is a key ingredient for the success of enterprise mobile initiatives.
With the proliferation of customer experience initiatives, content marketing and an increasing need to fulfill content delivery on mobile devices, digital publishing has now become an important component of the digital toolbox for every organization.
Research firm InfoTrends recently released the 2015 Digital Publication Platform Market Overview, which finds that:
• Over 90% of enterprises are moving towards electronic documentation.
• The digital publishing platform landscape is made up of approximately 60 to 80 main companies, but is dominated by a few vendors that can be considered influencers.
• The digital publishing platform market will grow by a 25% CAGR (compound annual growth rate) over the next five years.
Learn more about the market, solution providers and take a look at the future of digital publishing in the InfoTrends Digital Publication Platform Market Report.
Published By: Red Hat
Published Date: Nov 08, 2017
Industry-leading organizations are now exploiting interoperable business process management (BPM) and mobile application platforms (MAPs) so that process-oriented mobile applications can help transform the way they do business. This paper examines the phenomena driving this trend, and the common approaches to digital transformation that contribute to the enterprise in motion. Read this analyst paper from 451 Research to learn more.
When times get tough, people re examine old habits and brand loyalties. Consumers are more conscious about spending their hard earned money and their tastes shift dramatically as they cut back. Virgin Mobile USA was able to see exactly how their consumers were changing during the economic downturn by surveying their online community of customers. The panel brings together hundreds of customers to interact with the organization on a variety of issues. The results were so interesting that both Forbes Magazine and the Chicago Tribune wrote an article about the findings.
It’s no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. Download the new research “7 Ways the Mobile Consumer Changes Everything” now.
It’s no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. “7 Ways the Mobile Consumer Changes Everything” reveals new research.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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