IT strategies in insurance have traditionally been driven by business objectives and business strategy. But with technology advancements for mobile solutions, social media, analytics, content management (ECM), and process automation, insurers can now take a conjoinment view to evaluate opportunities and drive differentiation. Read more in this paper from Mark Breading of Strategy Meets Action.
As channels for communicating digitally with customers evolve and increase, email's role is changing. Explore current trends in e-commerce, the influences of social content and the mobile experience, as well as provide ideas you can deploy now to distinguish yourself in the inbox.
Telecom expense management is a critical and well-established discipline that has grown to encompass the challenging problem of mobile device and cost management. And now there's a simple, self-service approach to successful mobile expense management (MEM) that is simple to implement and demonstrates immediate results.
C&C pros will face several challenges when mobilizing enterprise content strategies: addressing fragmented mobile device support, tailoring content delivery to device form factors, and navigating ECM vendor support options. For now, a segmented, use-case-driven approach will be the norm.
If you are a business running SAP Business Suite solutions, learn how you can use Sybase mobile solutions for SAP to dramatically increase sales productivity and bring the advantages of business mobility to your organization now.
BI usage among organizations with mobile BI has doubled compared to those companies that have not mobilized their BI. Learn about these results, the emerging best practices for mobile BI usage and the framework by which you can assess your own management capabilities for enterprise mobile BI adoption.
Recent evolution in the mobile applications market now offers enterprises new opportunities for reaching customers in ways never before possible. In the past 18 months, a number of independent market forces have converged to enable goods-and-services providers to market to specific customers, at specific times, at specific locations. Importantly, such targeted messaging draws on a richer-than-ever set of consumer information, including not only detailed demographics from implicit (inferred) and explicit (user-provided) profiles, but also real-time, location-based data.
Register for this free virtual event on Thursday, May 27th with the best and latest online marketing educational content including best practices, case studies, research and more. You can expect: *Seven tracks covering all major domain of online marketing, including Social Media, Search Engine Marketing and Optimization, Web Analytics, Mobile, Email and Demand Generation; * Content for all skill levels from the online novice to the eMarketing expert, there are sessions that will benefit all corporate, brand and online marketers; *Online marketing education kiosks and learning centers provide you additional access to 1-on-1 consultations, whitepapers and webcasts; *Live Q&A at the end of each session. Speakers and expert practitioners further explain the tactics learned in the session, answering questions and providing live support. Virtual Peer Networking gives you the opportunity to network, collaborate and share ideas with strategic marketers from leading companies around the world, so register now!
Published By: BlueHornet
Published Date: Apr 12, 2010
Over the next few years, more and more people are expected to check their email on their smartphones, rather than their PCs. In this free whitepaper, you'll learn how the most common mobile operating systems render your HTML emails, and more importantly, what you can do now to optimize your email creative to keep your messages looking great, no matter where they're opened.
Marketers have been limited to bland options for sending communications to consumers on their mobile phones. With the introduction of Apple's iPhone and operating systems like Google's Android and Palm's Pre/Pixi, now offering similarly rich user experiences, you have the opportunity to reach your customers, anywhere, any time, on their mobile devices.
Published By: BlackBerry
Published Date: Mar 19, 2010
Today, many companies are investing in wireless and mobile solutions. Where mobility was once viewed as a risky venture, its value is now understood. These solutions are expected to increase productivity and improve efficiency due to improved field-based access to knowledge within the mobile workforce. In the current competitive climate where companies must compete globally, wireless solutions are no longer about gaining an edge, but about keeping up with the competition.
In this e-Guide, we recap Windows Mobile OS's evolution and look at the wide array of Windows Mobile-powered devices available to untethered today's workforces. We'll explore where and why Windows Mobile OS devices are used to support a wide range of mobile apps, from vertical business automation to knowledge worker access.
The potential rise in usage and value of mobile search has been evident to Search Marketers for several years now, with the question always hanging in the balance - When will technology and usage reach its tipping point? The answer is fast becoming: Soon.
Devices like the iPhone have made the mobile Internet a massively valuable new advertising medium, with a worldwide audience of 546 million consumers and 10 times higher brand awareness and 10 times higher click-through rates than online advertising. The mobile Internet is changing the face of advertising, and marketers must adapt to stay ahead of the competition. This White Paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns. What you'll learn: 1) The Basics: An introduction to mobile advertising; 2) Who you can reach: Demographics and statistics; 3) Spotlight on the iPhone: What it means for marketers; 4) Results you can expect with mobile advertising; 5) Case studies: Examples of Brand and Performance mobile campaigns; 6) What you need to know to extend your campaigns to mobile.
Published By: Intermec
Published Date: May 07, 2009
For companies that are evaluating mobile computers, several key considerations should drive the decision. Among these are whether the solution fits now, whether it will fit in the future and whether it will pay for itself in the short term.
Unlike Wi-Fi access, 3G mobile broadband is available anywhere users have a mobile phone signal-from. From taxis, to trains, to remote stretches of road - your workforce will have access to critical data. If your company is even considering about deploying mobile broadband to its workforce, read this guide now!
Published By: Motorola
Published Date: Feb 06, 2008
This White Paper outlines how mobile solutions help organizations work efficiently in a global business environment. It also discusses how organizations can best create processes around device usage, data/service access and security.
This paper discusses the value of two-factor authentication systems that provide vital access security for today's mobile workforces, who can now be productive from numerous remote locations: the home office, the airport, hotels, and customer sites. Moreover, the ubiquitous nature of mobile phones has now given rise to a new, convenient form factor for the software-based authenticator that resides right on the mobile phone/device.
Enterprises are increasingly opening up their networks to a greater constituency of remote users, but they often do not take into consideration the protection of user identity as a critical component of their strategy. The mobile workforce can now work productively from a remote location such as a home office, the airport, a hotel, or a customer site.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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