Published By: Crownpeak
Published Date: Jul 29, 2015
This guide is intended to help you navigate the path to a mobile-friendly website that positions your company to succeed now and in the future. As we go into detail on the exponential growth of mobile and it's disruptive impact on businesses that have not yet adapted, we will discuss the 6 steps you need to take to prepare for this change in mobile adoption.
For most retailers, the holidays are a frenzied rush of juggling multiple campaigns, meeting revenue goals, and hitting lofty numbers before the year is up. It’s far from a relaxing time of year.
The holiday season has become critically important to online retailers. With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holidays” has expanded substantially. While these retail days have helped distribute the holiday rush across a wider range, they’ve also made holiday campaign planning far more complex.
Expanding digital channels, such as mobile and social media, have added to the immense opportunities that the holidays provide. Just last year, mobile accounted for 50.3% of all e-commerce traffic, surpassed desktop traffic for the first time ever. Knowing this, it shouldn’t be a surprise that 38% of shoppers now say they will not return to a retailer’s website if it’s not mobile optimized.
Register for this free virtual event on Thursday, May 27th with the best and latest online marketing educational content including best practices, case studies, research and more. You can expect: *Seven tracks covering all major domain of online marketing, including Social Media, Search Engine Marketing and Optimization, Web Analytics, Mobile, Email and Demand Generation; * Content for all skill levels from the online novice to the eMarketing expert, there are sessions that will benefit all corporate, brand and online marketers; *Online marketing education kiosks and learning centers provide you additional access to 1-on-1 consultations, whitepapers and webcasts; *Live Q&A at the end of each session. Speakers and expert practitioners further explain the tactics learned in the session, answering questions and providing live support. Virtual Peer Networking gives you the opportunity to network, collaborate and share ideas with strategic marketers from leading companies around the world, so register now!
Download our new guide, Up Close and Personal, to learn how you can make the most of marketing’s hottest real estate — the mobile device. You’ll discover the tools and strategies you need to adopt a mobile-first mindset, so you can connect personally with customers. Right where they live.
Get the guide now to explore the three Cs of mobile engagement:
• Context — maximize mobile capabilities to make it relevant
• Connection — discover strategies to make it personal
• Cadence — learn to orchestrate content and time it right
IT strategies in insurance have traditionally been driven by business objectives and business strategy. But with technology advancements for mobile solutions, social media, analytics, content management (ECM), and process automation, insurers can now take a conjoinment view to evaluate opportunities and drive differentiation. Read more in this paper from Mark Breading of Strategy Meets Action.
Published By: BlueHornet
Published Date: Apr 12, 2010
Over the next few years, more and more people are expected to check their email on their smartphones, rather than their PCs. In this free whitepaper, you'll learn how the most common mobile operating systems render your HTML emails, and more importantly, what you can do now to optimize your email creative to keep your messages looking great, no matter where they're opened.
Did you know that over 64% of mobile phone time is spent on applications? Mobile apps represent a huge opportunity for your enterprise to grow your business, but in order to benefit from them you need effective methods for developing, testing, and supporting mobile apps.
Take a look at this eye-opening infographic to learn more about the current state of enterprise mobility and get the information you need to equip your business for mobile app development success.
It wasn’t long ago that being on the cutting edge of business meant having a website where customers could purchase your products, but that quickly changed. Soon, it wasn’t enough just to have an e-commerce presence; you had to offer an interactive and engaging customer experience (see Web 2.0).
Now the standard has shifted once again; in order to truly compete in the modern economy, your business needs to have a mobile storefront on smart phones and tablets. Without this mobile presence, you’ll lose business to competitors who have them.
With this new challenge comes high risk as well as great reward. With mobility, the client side of your applications is more important than ever. Instead of accessing your website from the safe confines of work or home, your customers can now perform sensitive transactions anywhere. As a result, mobile applications, and the devices and data they interact with, can now be more easily attacked.
C&C pros will face several challenges when mobilizing enterprise content strategies: addressing fragmented mobile device support, tailoring content delivery to device form factors, and navigating ECM vendor support options. For now, a segmented, use-case-driven approach will be the norm.
If you're migrating from an existing on-premise Exchange environment — or setting up Office 365 for a new set of users — you'll need to address how to handle users accessing Office 365 from mobile devices. Read this eGuide now to discover how you can simplify the migration and deployment process around Office 365 to mobile devices.
Published By: Attachmate
Published Date: Mar 20, 2013
This short demo shows how Verastream Host Integrator can modernize and service-enable legacy assets for use across your enterprise. Verastream takes a flexible, scalable service-level approach to integration and gets you up and running quickly.
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge.
Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including:
- B2C brands will focus on targeting and personalization
- Two-thirds of respondents will experiment with new media
- Brands will zero in on mobile customer behavior
An increasing number of organizations are permitting employees to bring their own mobile devices into the workplace to be used for work purposes. While this practice may first appear to reduce enterprise mobility costs while increasing employee productivity, it also poses new risks and may actually increase costs if not properly managed. Know how to cost-effectively manage this Bring-Your-Own-Device (BYOD) phenomenon.
Man Investments is one of the world’s largest independent alternative asset managers.
With a fast moving and diverse IT infrastructure, Man needed to be able to automate software license compliance reporting in conjunction with optimizing license usage and sourcing.
The real test of any SAM system goes beyond creating a one-time Effective Licensing Position (ELP) for a given software publisher. To be truly valuable, the SAM solution has to have the ability to manage change.
Being able to work from a dependable list of software that has been approved by, and which also serves the business, means that finite IT & SAM resources are not wasted through the support of legacy software that might be deemed redundant, and should keep a company on track technically by not becoming dependent on aging software.
This 10 –Minute Guide from SAM experts at Snow Software will show how to establish and maintain a Software Catalog for the purpose of ensuring that your software estate remains relevant and fit for its business purpose.
In a perfect world, managing the discovery of software assets, the capture of license entitlements and optimization of an organization’s software usage and compliance situation would be a single-click operation. Unfortunately, the world is not perfect and those charged with managing an organization’s software compliance, availability and expenditure face a number of challenges that can easily derail a Software Asset Management (SAM) program.
This paper from the SAM experts at Snow Software investigates some of the major challenges facing SAM managers and IT executives and highlights how to build a successful strategy to overcome them, ensuring the SAM program delivers true value to the business.
Today, large organizations are being buffeted by a host of changes, many of them unexpected or unfamiliar. Business information is virtually exploding in size, kind and locale, taxing the abilities of even the most progressive enterprises to keep up. Mobile technologies and business analytics that were once exclusively used by employees with specialized needs and skills are now common across the entire workforce. As a result of all this, IT is bending under the strain of developing and delivering necessary new services while at the same time maintaining core service quality.
This report will consider these issues, as well as IBM’s position in and efforts around developing next generation enterprise systems solutions, including its System z mainframes, POWER7+ processor-based Power Systems servers and System Storage offerings focused on those areas and use cases.
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014.
Get the report now to learn and discover:
- New mobile usage trends
- The power of continual site improvement
- Why time spent on websites is higher than ever
Published By: Polycom
Published Date: Jul 24, 2014
The introduction of personal and mobile endpoints is dramatically reshaping the landscape for group video collaboration. IT leaders should align their video portfolios for maximum utilization and strategic fit with their related investments in collaboration and unified communications. Download now to learn more!
Published By: MobileIron
Published Date: Mar 21, 2017
Modern enterprises are rapidly shifting core business processes away from legacy
technologies and standardizing on mobile devices and cloud services. As a result,
these organizations are quickly outgrowing basic mobile device management (MDM)
capabilities and apps like email and calendar. Building a secure mobile and cloud
architecture now requires a comprehensive approach to enterprise mobility management
(EMM). It requires a unified platform with defense-grade security, massive scalability, a
broad ecosystem of technology partners, enhanced Office 365 security, and integrated
desktop and mobile management. And it has to provide all of this without locking
customers into a proprietary technology stack.
We’ve become a world of instant information. We carry mobile devices that answer questions in seconds and we track our morning runs from screens on our wrists. News spreads immediately across our social feeds, and traffic alerts direct us away from road closures. As consumers, we have come to expect answers now, in real time.
Until recently, businesses that were seeking information about their customers, products, or applications, in real time, were challenged to do so. Streaming data, such as website clickstreams, application logs, and IoT device telemetry, could be ingested but not analyzed in real time for any kind of immediate action. For years, analytics were understood to be a snapshot of the past, but never a window into the present. Reports could show us yesterday’s sales figures, but not what customers are buying right now.
Then, along came the cloud. With the emergence of cloud computing, and new technologies leveraging its inherent scalability and agility, streaming data
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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