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Results 226 - 250 of 289Sort Results By: Published Date | Title | Company Name
Published By: InReality     Published Date: Aug 10, 2015
Consumers are No Longer Predictable, and their Path to Purchase is No Longer Linear… A decade ago, you had a fairly straightforward understanding of how your customers moved through their path to purchase. It was linear. Predictable. And consistent. But, the rapid increase of mobile and ecommerce channels has diffused the consumer’s journey into a labyrinth of shopping options. And, these consumers are now learning more, engaging faster and expecting greater value, convenience, and hyper-relevant offers catered specifically to their needs. How you respond to this change will either accelerate or isolate your brand from the market.
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inreality, consumer insight, mobile channels, ecommerce channels, retail solutions, retail marketing
    
InReality
Published By: IBM     Published Date: Jan 09, 2015
As mobile technology evolves, it’s bringing rapid change to enterprises everywhere, so it’s essential to know the latest trends and how to build on them to create real business benefits. IDC believes third-party mobility service providers will play a key role in helping you do just that. Read the analyst report to get expert insight into how you can benefit from key mobile trends; building blocks and best practices for successful deployment and adoption of any mobility initiative; critical factors to consider when evaluating an IT services provider; and details on how IBM MobileFirst services can help you achieve a sustainable competitive advantage
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ibm, mobile, network, capabilities, solutions, strategy, cisco, challenges, iot, byod, infrastructure, trends, analytics, networking, security, it management, wireless
    
IBM
Published By: AdMob     Published Date: Jul 20, 2009
Devices like the iPhone have made the mobile Internet a massively valuable new advertising medium, with a worldwide audience of 546 million consumers and 10 times higher brand awareness and 10 times higher click-through rates than online advertising. The mobile Internet is changing the face of advertising, and marketers must adapt to stay ahead of the competition. This White Paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns. What you'll learn: 1) The Basics: An introduction to mobile advertising; 2) Who you can reach: Demographics and statistics; 3) Spotlight on the iPhone: What it means for marketers; 4) Results you can expect with mobile advertising; 5) Case studies: Examples of Brand and Performance mobile campaigns; 6) What you need to know to extend your campaigns to mobile.
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iphone, mobile, internet, pda, mobile phone, cpc, cost per click, blackberry, mobile advertising, cpm, click through rate, ctr, click through rates, sms
    
AdMob
Published By: Rapid7     Published Date: Jul 24, 2013
As mobile devices become more common, cybercriminals see them as having huge profit potential, and aim to gain access to the user's confidential personal and financial information. In this Mobile Security Guide, we'll walk you through the mobile malware landscape and what you need to know to keep your organization's data safe.
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rapid7, malware, mobile malware, trojan, virus, app security, mobile device security, iphone security, blackberry security, threat protection
    
Rapid7
Published By: SAS     Published Date: Apr 25, 2017
Today, data is constantly flowing in and out of organizations from electrical and mechanical sensors, RFID tags, smart meters, scanners, mobile devices, vehicles, live social media, machines and other objects. Did you know that a modern plane with more than 10,000 sensors just in the wings is expected to generate more than 7 terabytes a day? And Bain predicts that by 2020 annual revenues could exceed $470 billion for the internet of things (IoT) vendors selling hardware, software and comprehensive solutions. Analysts believe that all of this data will drive a new type of industrial revolution – one that’s driven by highly accurate, real-time analysis, alerts and actions. Increasingly, machines will automate decisions and simply notify humans with instructions. Consider the promise of the IoT, where any object can be connected to the internet and continuously send and receive data. Gartner says that by 2020, 21 billion IoT devices will be in use worldwide.
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SAS
Published By: LifeSize, a division of Logitech     Published Date: Jul 07, 2014
Businesses increasingly have more remote workers. Whether working remote full-time, part-time or just while traveling for business, these workers rely heavily on their own mobile devices to stay connected, yet they still need to stay connected to their teams for meetings in their office. Now, more than ever, there’s a strong demand for a video conferencing solution that can provide a simple and instant connection from the office to the home and on the go. Download now to learn more!
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lifesize, cloud, video, conference, remote, mobile, connection, software development, wireless
    
LifeSize, a division of Logitech
Published By: LifeSize, a division of Logitech     Published Date: Jul 07, 2014
Only Lifesize provides an award-winning room video system with best-in-class mobile apps combined with a cloud video service so that everyone gets a connected experience from the meeting room to the office and on the go. Download now to see what some of the top industry reporters, analysts and customers have to say about this new solution from Lifesize.
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lifesize, cloud, video, mobile, apps, connected, cloud solutions, software development, wireless
    
LifeSize, a division of Logitech
Published By: LifeSize, a division of Logitech     Published Date: Jul 07, 2014
How we communicate in the business world is changing. Businesses increasingly have more remote workers. Whether working remote fulltime, part-time or just traveling for business, these workers rely heavily on their own mobile devices to stay connected to their teams, as well as to participate in meetings. Now more than ever, remote workers want (and expect) face-to-face interaction—and they want a seat at the meeting. There’s a strong demand for a video conferencing solution that can provide a simple and instant connected experience from the office to the home and on the go. Download now to learn more about cloud video conferencing.
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lifesize, cloud, cloud video, remote, mobile, conferencing, software development
    
LifeSize, a division of Logitech
Published By: Bridgeline Digital     Published Date: Sep 26, 2013
Contemporary B2B customers are demanding, savvy, connected 24/7 and definitely mobile. How do B2B marketers satisfy this new evolving customer profile? Firms that lead in the next decade will be those that use customer knowledge to engage and delight buyers and win their business and loyalty away from competitors.
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b2b marketing, b2b strategy, customer insights
    
Bridgeline Digital
Published By: IBM     Published Date: Aug 21, 2013
Until now, marketers have been limited to two relatively uninspired options for sending direct communications to consumers on their mobile phones: SMS (a.k.a., text messaging), and text-only, imageless email on devices like the BlackBerry and Palm Treo. But with the introduction of Apple’s iPhone and competitor operating systems like Google’s Android and Palm’s Pre/Pixi now offering similarly rich user experiences, email marketers have a huge opportunity to reach consumers anywhere, any time, on their mobile devices.
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email marketing, enterprise marketing management, email performance, mobile marketing, mobile reach, marketing channels
    
IBM
Published By: MobileBits Corporation     Published Date: Oct 15, 2013
General statistics for digital advertising point to relatively modest click through and conversion rates across the board. Its about scale in almost every case in order for any impact to be felt. And in mobile, traditionally it has been even harder to find relevance with a vast consumer base. Until now. There is a mobile app that has been pioneered in Europe and now launching in the US that is literally eclipsing typical performance measures.
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MobileBits Corporation
Published By: Oracle     Published Date: Nov 05, 2013
Sales people spend more time out of the office than in. When they are out of the office, they need information at their fingertips. And in today’s more mobile, more collaborative, and more data-rich business world, the needs of corporate sales forces are radically changing. In particular, sales people have always needed access to information about their customer before a meeting and an easy way to update customer information after a meeting. Now, to work more efficiently from the road, they could benefit from and in many cases need additional help in the form of relationship management assistance, collaboration tools, and contextual and relevant business analytics.
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mobility, mobile, collaboration, crm, customer service, sales, enterprise communication, mobile crm
    
Oracle
Published By: Oracle     Published Date: Jan 13, 2014
Watch Oracle’s Thomas Kurian and Doug Clemmans as they explain: Why today’s sales processes have rendered many CRM systems obsolete How Oracle Sales Cloud enables smarter selling, leveraging mobile, social, and big data How smarter selling allows reps to sell more, managers to know more and companies to grow more. You’ll also hear from customers and see a demonstration of Oracle Sales Cloud’s “zero training” user interface. Register to watch now.
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sales cloud, salesforce.com, mobile sales, social selling, sales analytics, territory management, sales quota management, sales performance management, sales forecasting, sales compensation, sales operations, contact management, opportunity management, sales collaboration
    
Oracle
Published By: HP     Published Date: May 14, 2014
Your data is everywhere. It’s in the cloud, in virtual environments, in remote offices, and on mobile devices. Plus, there’s more of it, and much of it is business-critical, meaning you need to back up larger volumes of data than ever before without adding costs or bandwidth. Even more importantly, you need the ability to restore data quickly in the event of a disaster, failure, outage. The cost of data protection is higher now more than ever.
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hewlett packard, cloud, mobile, remote, data recovery, disaster, failure
    
HP
Published By: VMware AirWatch     Published Date: Mar 02, 2017
The VMware 2016 State of the Digital Workspace Report was performed in July 2016 and is a study that examined digital workspace adoption among global organizations across industries. Data represents a survey of 1,263 business decision makers (BDMs) and IT influencers to examine the worldwide progress in transitioning from the client-server era to the mobile-cloud era. Respondents acknowledged that game-changing IT relies on organizations adopting a digital workspace that includes security and identify management as vital components. With realistic prospects of achieving astounding return on investment (ROI), even businesses that cited obstacles to adoption may want to consider taking another look at business mobility initiatives.
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VMware AirWatch
Published By: VMware     Published Date: Feb 24, 2017
The workplace has changed radically, and conventional approaches to desktop management and mobile device management (MDM) are no longer adequate for the new digital workplace. Enterprise IT must quickly and dramatically change the way it manages users’ access to digital resources to deliver a consistent experience across all devices, even as operating systems and platforms relentlessly evolve. Fortunately, with the advent of Windows 10, IT now can rethink the way it aligns endpoint management with users’ new digital work styles. Read this UBM whitepaper to learn more about how these seven “musts” can help IT fully leverage Microsoft’s newest operating system to better serve the business.
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VMware
Published By: VMware     Published Date: Feb 24, 2017
As the volume and variety of mobile devices surge, so do expectations among end users and business leaders to put these devices to work—as tools for productivity and a competitive advantage for the enterprise. With the goal of striking a balance between opportunity and control, increasing numbers of IT decision makers are adopting enterprise mobility management (EMM) solutions. So, how do you know if your organization is ready to make the move? Read this white paper to determine if now is the right time to adopt EMM, especially if your organization experiences: - Increased need for security and compliance - Device expansion - Rapid growth - And more
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VMware
Published By: VMware     Published Date: Feb 24, 2017
Mobile device management (MDM) tools allow companies to connect their employees securely to basic corporate network resources. Enterprise mobility management (EMM) goes a step further by enabling secure mobile versions of business-critical applications and data loss prevention to protect corporate information. But in today's workplace, employees and businesses deal with a vast variety of devices with different operating systems and form factors, from PCs and laptops, to tablets and smartphones, and now, increasingly wearables and Internet of Things (IoT) endpoints. The solution is unified endpoint management (UEM), which enables organizations to take a consistent approach to manage and secure every endpoint, any app and content, and across deployment use cases from a single holistic platform. Read this whitepaper to uncover VMware AirWatch®'s leading UEM approach that is benefiting organizations tremendously.
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VMware
Published By: VMware     Published Date: Mar 03, 2017
Mobile device management (MDM) tools allow companies to connect their employees securely to basic corporate network resources. Enterprise mobility management (EMM) goes a step further by enabling secure mobile versions of business-critical applications and data loss prevention to protect corporate information. But in today's workplace, employees and businesses deal with a vast variety of devices with different operating systems and form factors, from PCs and laptops, to tablets and smartphones, and now, increasingly wearables and Internet of Things (IoT) endpoints. The solution is unified endpoint management (UEM), which enables organizations to take a consistent approach to manage and secure every endpoint, any app and content, and across deployment use cases from a single holistic platform. Read this whitepaper to uncover VMware AirWatch®'s leading UEM approach that is benefiting organizations tremendously.
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VMware
Published By: Oracle     Published Date: Oct 02, 2013
Once a popular topic in IT circles, cloud computing is now part of the business vernacular. It’s mentioned in the C-suite, it’s mentioned around the water cooler where employees discuss their latest mobile devices and it’s now a part of consumer advertising campaigns.
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oracle, marketing, saas, lob
    
Oracle
Published By: IBM     Published Date: Feb 03, 2015
A recent survey conducted by Slashdot Media asked mobile developers four key questions that look into the most pressing challenges they face today, how their development approach is changing, which mobile platforms are taking the forefront in the coming years, and how they are ensuring that their apps will meet the quality standards that users demand. Here are the results of the survey.
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mobile development, enterprise challenges, application quality standards, mobile apps, internal business apps, enterprise applications
    
IBM
Published By: Blue Jeans Network     Published Date: Oct 29, 2013
Scalability and affordability have extended video beyond the boardroom to meet the demands of a growing mobile workforce. Cloud-based video conferencing has enabled companies to realize the full benefits of video: fact-to-face contact, efficient knowledge transfers and a degree of personal interaction that's proven critical for businesses hoping to gain a competitive advantage.
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video conferencing, collaboration, cloud based video, mobile video conferencing, corporate agility, cloud, human resources
    
Blue Jeans Network
Published By: Bronto     Published Date: Nov 07, 2011
As channels for communicating digitally with customers evolve and increase, email's role is changing. Explore current trends in e-commerce, the influences of social content and the mobile experience, as well as provide ideas you can deploy now to distinguish yourself in the inbox.
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bronto, marketing, email marketing, customer engagement, strategies
    
Bronto
Published By: Bronto     Published Date: Dec 03, 2015
Bronto interviewed over 1000 online shoppers about their mobile shopping habits and expectations. The resulting comprehensive report is available now.
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bronto, consumer, mobile device, online shopping, e-commerce
    
Bronto
Published By: Marketo     Published Date: Oct 17, 2016
A great email helps you engage your customer and deliver your message, which can make a difference between a click-through and a direct route to your website or losing a customer’s interest and being sent to the spam folder. As consumers become increasingly savvy about all types of communications—from mobile to social to email—email, for example think about Gmail’s tabbed inbox where users can filter and organize their inboxes. It is becoming even more difficult to stay front and center. Download now to learn more!
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email marketing, email blasts. electronic marketing
    
Marketo
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