Published By: CheckMarx
Published Date: Apr 03, 2019
We live in an era of digital transformation.
Software is the backbone of this digital
transformation. Mobile, cloud, open
source, Internet of Things, microservices
and AI have made software more
complex. Over 80% of the code in
today’s software applications is open
source. Estimates show that there will
be 30 billion connected IOT devices by
2020. Furthermore, 85% of customer
interactions will be computer managed
by 2020. Software is everywhere. While
software has gotten more complex, timeto-market is the new name of the game
and enterprises can’t risk security slowing
Today’s mobile landscape is very much a moving target. IT managers
must keep track of all types of devices and platforms, hundreds if not
thousands of applications and a threat landscape that changes by the
minute. In this ever-changing environment, IT staff often find themselves
drowning in mobile minutiae, overwhelmed by mountains of endpoint
data but unable to extract meaning from it or make business decisions
based on it.
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
"Managing and securing endpoints with conventional mobile device management (MDM) or enterprise mobile management (EMM) solutions is time-consuming and ineffective.
For this reason, global IT leaders are turning towards unified endpoint management (UEM) solutions to consolidate their management of smartphones, tablets, laptops and IoT devices into a single management console.
To increase operational efficiency, maximize data security and deliver on their digital transformation goals, they’ll need a UEM platform that does more than just promise success. The answer is a smarter solution, built for today, that brings new opportunities, threats, and efficiency improvements to the forefront.
With Watson™, IBM® MaaS360® UEM features cognitive insights, contextual analytics, and cloud-sourced benchmarking capabilities. It helps you make sense of daily mobile details while managing your endpoints, users, apps, document, and data from one platform."
Data is multiplying rapidly in quantity and variety for enterprises of all kinds. In multicloud environments, a range of data sources is exponentially increasing the stream of incoming information, from the Internet of Things and social media, to mobile devices, virtual reality implementations and optical tracking. While organizations are readily investing in artificial intelligence (AI), most haven’t done due diligence to understand their data or ensure the quality of data needed to benefit from AI solutions. In many organizations, their data is inaccessible, unreliable, or non-compliant with data privacy and protection rules.
Published By: MindTouch
Published Date: Mar 18, 2019
Today, the average person has instant access to an immeasurable
quantity of information. Smartphones and mobile devices put it
all at one’s fingertips. It is part of an unprecedented shift that puts
customers squarely in the driver’s seat.
As a result, the balance of power has decisively shifted from sellers
to buyers—from products and services to the customers who
consume them. Companies now face a simple but critical choice:
prioritize the customer experience, or risk going by the wayside.
The companies that thrive are those that obsess over proactively
meeting customer demand for timely and effortless experiences.
Component Content Management: A New Paradigm in Intelligent Content Services
While technology has changed the world, the way that companies manage information has inherently stayed the same. The advent of near-ubiquitous connectivity among applications and machines has resulted in a data deluge that will fundamentally alter the landscape of content management. From mobile devices to intelligent machines, the volume and sophistication of data have surpassed the ability of humans to manage it with outdated methods of collection, processing, storage, and analysis. The opportunity afforded by the advent of artificial intelligence (AI) has stimulated the market to search for a better way to capture, classify, and analyze this data in its journey to digital transformation (DX). The paradigm of document-based information management has proven to be a challenge in finding, reusing, protecting, and extracting value from data in real time. Legacy systems may struggle with fragmented information
Published By: Pine Cove
Published Date: Oct 03, 2019
You've seen them, and you fear them. Now let us show you how to be cleaned of them.
Hackers are increasingly targeting mobile devices to steal data (emails, contacts, corporate data, financial information) and send premium rate SMS, using up your bandwidth in the process.
Sophos makes it easy to secure and manage your mobile devices.
Published By: Blue Coat
Published Date: Nov 23, 2015
When it comes to mobile malware threats, 2015 was a vicious year. While the threats are familiar suspects, their complexity and frequency are at an all-time high, including instances of ransomware and stealthy insertions via spyware on devices. Learn how infections start; simple ways to strengthen corporate defenses; and what the future of mobile threats looks like.
Published By: Oracle OMC
Published Date: Nov 30, 2017
Today’s consumers are demanding: they have become more unforgiving of a poor customer experience and expect interactions on their desktop and mobile devices to be responsive, intuitive,
and easy to use. Marketers understand that delivering the most relevant experience is the key to gaining continued satisfaction and loyalty from their digital consumers. Oftentimes, however, when it comes to marketing to consumers there are two dynamics. On one hand you have what consumers say they want out of a customer experience. On the other hand, there is what they actually receive. What they want are experiences that are personalized, contextually relevant, and consistent— regardless of online or offline channel or lifecycle stage. What they too often get, however, are experiences that are disconnected, not contextually relevant, and inconsistent across channels and lifecycle stages.
Few advances in technology have impacted how we do business as broadly and profoundly as mobile. Mobile devices are creating new opportunities for organizations to engage with their customers, but the bigger reasons to focus on mobile relate to how mobile is changing how people behave. For marketers, the opportunities lie beyond the simple lure of mobile as just another channel to engage with customers. Because mobile devices are highly valued and always present, they bring a unique complexity that is not associated with email, digital or other channels of engagement.
With trends such as big data, artificial intelligence and IoT dominating
today’s business technology headlines, the buzz around enterprise
mobility (now considered known and familiar) may have lessened, but
its importance has not. Consider its key role in today’s top tech trends,
and then also consider this. According to an Oxford Economics survey
of 500 senior IT executives, CEOs, and other senior managers, 80%
say workers cannot do their jobs effectively without a mobile
device. The same survey shows:
82% say mobile devices are critical to employee productivity
82% say mobile devices are critical to agility and the speed of decision making
76% say mobile devices are critical to customer service and satisfaction
75% say mobile devices are critical to innovation and collaboration
70% say mobile devices are critical to employee satisfaction
and 70% say mobile devices are critical to revenue growth.
The known and familiar now demands a fresh look and focus from
enterprise organizations a
Read this whitepaper—Give All the People What They Want (Safely)—to learn how you can give employees the freedom to choose their own mobile devices, while still providing rock-solid enterprise security.
You can’t slow down technology. But you can get ahead of it. Learn how in this mobile trend report from Gartner. Learn the latest in devices, app stores, and cloud services. You’ll even get operational tips to manage mobile costs, risk, and support.
Published By: Brainshark
Published Date: Oct 16, 2013
With the proliferation of the iPad and other tablets and mobile devices among sales and account managers, a new generation of enabling technologies and best practices has offered the opportunity to get more out of the out-of-office experience. This research brief examines the use of video tools by sales professionals within best-in-class companies, specially within a mobile environment.
Published By: Frontrange
Published Date: Mar 13, 2013
Data is now accessed via physical and virtual desktops, laptops and mobile devices. IT organizations struggle to control and manage this widening pool of devices. View this Computerworld Survey to better understand the solutions to these challenges.
Improving the customer experience is a strategic imperative for most
organizations today, but delivering an engaging experience across the growing
number of digital customer touch points can be a daunting challenge.
Organizations must deliver responsive experiences that “play well” on
smartphones, PCs, and tablets. They must publish content to installed app
experiences on mobile and other connected devices, to social channels, and
to email campaigns. They must manage global sites in different languages,
localize the experience for different markets, and — increasingly — personalize
the experience for different customer personas or segments.
A modern digital experience management platform is essential for any
organization hoping to make digital experience delivery a core competency.
IDC interviewed organizations using Adobe Experience Manager Sites (AEM
Sites) to understand the impact of the platform on their ability to create,
manage, and deliver digital experiences. Study participants
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