Today’s mobile landscape is very much a moving target. IT managers
must keep track of all types of devices and platforms, hundreds if not
thousands of applications and a threat landscape that changes by the
minute. In this ever-changing environment, IT staff often find themselves
drowning in mobile minutiae, overwhelmed by mountains of endpoint
data but unable to extract meaning from it or make business decisions
based on it.
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
At IBM Watson Marketing, we believe deeply in this
practice and have dedicated a large effort to provide
some of this critical data to marketers.
The newest IBM Watson Marketing annual report of
marketing benchmarks is bigger and better than ever
with mobile marketing metrics data in addition to
email marketing metrics.
This year’s report includes traditional benchmark
metrics such as email marketing open, click-through
and unsubscribe rates, as well as email client and
device data and engagement/read rates. New
this year to the report are delivery and message
frequency metrics for SMS and open and clickthrough rates for mobile push messages.
"Managing and securing endpoints with conventional mobile device management (MDM) or enterprise mobile management (EMM) solutions is time-consuming and ineffective.
For this reason, global IT leaders are turning towards unified endpoint management (UEM) solutions to consolidate their management of smartphones, tablets, laptops and IoT devices into a single management console.
To increase operational efficiency, maximize data security and deliver on their digital transformation goals, they’ll need a UEM platform that does more than just promise success. The answer is a smarter solution, built for today, that brings new opportunities, threats, and efficiency improvements to the forefront.
With Watson™, IBM® MaaS360® UEM features cognitive insights, contextual analytics, and cloud-sourced benchmarking capabilities. It helps you make sense of daily mobile details while managing your endpoints, users, apps, document, and data from one platform."
You've seen them, and you fear them. Now let us show you how to be cleaned of them.
Hackers are increasingly targeting mobile devices to steal data (emails, contacts, corporate data, financial information) and send premium rate SMS, using up your bandwidth in the process.
Sophos makes it easy to secure and manage your mobile devices.
Push notifications for mobile and web that boost customer engagement & retention.
Our data study of 63 million new app users shows that when brands send high value push notifications more frequently (sometimes more than one a day!) users are more likely to engage and keep their app.
So what kinds of push notifications should you be sending?
Download this eBook for 50+ examples you can use to increase the frequency of your notifications (web or app) — and reap the bottom line benefits.
FIGHT THE FOMO! MAKE SURE YOU CHOOSE THE RIGHT MOBILE ENGAGEMENT VENDOR
You've been tasked with evaluating mobile engagement vendors. Now what?
Be sure you’re asking the right questions. We’ve gathered questions 14 key areas to ask vendors based on a few data sets — high-level thoughts from analyst firms like Forrester, the best questions prospective customers ask us, what we wish customers in certain verticals would ask, and more. It's thorough and it’ll give you a solid, informed place to start.
Download the RFP template and get:
? A comprehensive list of 150+ questions in 14 key areas — and the business reasons behind asking them
? Recommendations for vertically-specific questions to ensure you’re including what’s most critical to getting your needs met
The results presented in this report are based on a mobile-only, 23-question global survey. This survey targeted Manager, Director, Vice President or C-Level executives with influence in the decision-making process of cloud solutions, platforms, and infrastructure or department specific software. Respondents worked within organisations generating revenues between less than £1 million to more than £500 million, with 100 to 50,000 employees.
Who believes they are truly capable of managing this deluge of data? To find out download this survey today!
Every company markets to consumers differently. From call centers to emails to apps and aggregator sites, orchestrating a relationship marketing strategy requires a bespoke collection of marketing technologies. Marketers have the budgets to spend on CRM, email, mobile and data management, but fitting these capabilities together and ensuring they work with legacy business systems is not easy.
Envision this situation at a growing bank. Its competitive landscape demands an agile
response to evolving customer needs. Fortunately, analytically minded professionals in
different divisions are seeing results that positively affect the bottom line.
• A data scientist in the business development team analyzes data to create customized
• experiences for premium customers.
• A digital marketer tracks and influences the customer journey for prospective
• mortgage customers.
• A risk analyst builds risk models for the bank’s loan portfolios.
• A data analyst examines data about local customers.
• A technical architect defines a new system to protect bank data from internal and
• external cyberthreats.
• An application developer builds a new mobile app for online customer portfolio
Between them, these employees might be using more than a dozen packages for
analytics and data management.
Increase of BYOD programs in the enterprise has introduced questions to those in charge of enterprise mobility. Fierce MobileIT's ebook, "Securing the Mobile Workforce,"covers many of the trends and challenges of securing corporate data on a device.
Mobile collaboration is fast, efficient, and necessary. But before you spend your time and money on a solution, you’d better learn what works—and what doesn’t. Read this guide to learn what to consider, mistakes to avoid, and tips for data security.
Explore four important facets of managing social media use by employees in your organization. Craft a best practice social media policy and navigate the legal landscape, train employees, address retaliation, and take a comprehensive approach. View examples of organizations that have successfully and creatively implemented social media guidelines.
Managing inventory efficiently is one of the challenges that lumber and building material businesses face. Evolving technologies, including mobile functionality and connected business, offer opportunities for LBM business growth.
With a deep understanding of the challenges facing lumber and building materials dealers, Epicor has identified six ways integrated inventory management can have a positive impact on your LBM business, including:
• Operational efficiencies
• Data access and Insights
• Mobile functionality
Epicor has a proven history growing profits and increasing efficiencies for lumber and building material businesses. Read this Epicor Tip Sheet and discover how your LBM business can benefit from integrated inventory with BisTrack.
The Wales Home selected the STANLEY Healthcare AeroScout Resident Safety solution because of its ability to protect residents throughout the building and grounds, with every resident carrying a personal pendant to call for help at any time. Alerts are automatically directed to staff via Apple iPod® mobile digital devices, and activity is captured in a database for analysis. The Wales Home is also leveraging the AeroScout platform for temperature monitoring of its server room and refrigeration units.
Read this case study to learn more about how The Wales Home increases resident safety and autonomy with STANLEY Healthcare’s AeroScout® Solutions.
Published By: MobileIron
Published Date: Feb 14, 2019
What if you could protect your company from data loss before a mobile attack occurs? The reality is that mobile threats are everywhere and the risks are escalating. But in the world of modern work, how can IT protect mobile devices while allowing users easy access to corporate data on a device of their choice anytime, anywhere?
Watch this webinar on demand to learn how mobile threat defense is reducing risks amongst some of the largest mobility programs in the world. We will reveal:
-How mobile attacks are targeting corporate data, bypassing traditional IT defenses
-Why threat detection and remediation protects your data, without disrupting user productivity
-Why mobile threat detection is an essential component of a layered defense architecture
With one app, MobileIron Threat Defense delivers unparalleled mobile threat detection and remediation on-device without network connectivity required, and no need for users to take any action.
The new integration demands of cloud, mobile, API and IoT technologies require a unified approach to integration that spans multiple integration channels. As the volume, variety, and velocity of data increases it is becoming more important to maintain effective communication among all elements of the architecture.
Planning your cloud, hybrid, and on-premises integration needs? This free e-book will show you how the Oracle Cloud Platform for Integration can help you extend what is possible.
What is a digital workspace and what does it take to create one? If we break it down, the workspace is a portal for end users into all of their apps and online services that they canseamlessly and securely access across devices and locations. But what makes the workspace of today different from the desktop or mobile device of the past? And how can you move forward with delivering a digital workspace?
Download this solution brief to learn how VMware® Workspace™ ONE™is designed to deliver a digital workspace that integrates device management, application delivery, and identity management into a single platform on your terms, via your data center, in the cloud, or through a combination of the two. This workspace can be accessed by your end users across devices and locations and be centrally secured and supported to streamline management and improve the quality of services you deliver across the entire organization.
Download the free guide to learn how to give employees secure, flexible access to the apps, content, and data that they need to work from any device and location. In the guide, you will discover:
• If your current productivity and collaboration tools are falling short.
• 3 questions that will help you spot gaps in your mobile device security that are putting your company at risk.
• Quick ways to improve employee collaboration while enhancing your data security.
It’s no secret. Virtual work already is having a profound impact on the way employees do their jobs and deliver value. And more industries than ever imagined are jumping on the bandwagon. Read this e-book to learn more about why:
• 50 percent organizations increased spending on mobile tech and virtual work over the past three years.
• Oxford Economics expects that number to rise to 70 percent in the next three years
• It’s not too late for you to invest in secure digital workspaces that protect data and boost employee productivity
Strong patient engagement leads to improved population health, a better experience of care, and lower healthcare costs. Even so, few healthcare organizations have a well-defined patient engagement strategy, according to research by IBM Watson Health. Read this whitepaper and learn why healthcare organizations should create a comprehensive patient engagement strategy, what each component of such a strategy entails and how to take the steps required to build an effective patient engagement program. From patient portals, telemedicine, and mobile health, to data sharing, automation tools and cognitive computing, you’ll gain the ability to leverage valuable tools for increasing patients’ involvement in their own health outcomes.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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