"Mobile. It’s where things are going in life and in business. Your coworkers and customers are 2-5 times more likely to access information on their phone than their PC.*
This ebook explores the mobile trends that are transforming how business gets done. Plus, it offers real-world examples of how companies like yours are using the new accessibility to their advantage.
Get those forms and approvals on those phones and tablets! Imagine NDAs, invoices, project proposals, purchase orders, time sheets, RFPs, permissions, reviews, signoffs – you know, those tiresome paper pushing processes – all accessible, transferable, reviewable, approvable, and actionable via any digital device."
Digital experiences on mobile connections suffer from performance issues, and impatient users compound the challenges that slower, intermittent mobile connections raise. Firms need to build a new discrete delivery tier to improve users’ perception of mobile performance and drive conversion and engagement. By dynamically adjusting to context, this new delivery tier can adaptively send the right assets, optimize the sequence, and modulate streaming rich media. this report outlines the delivery tier technology options that application development and delivery (AD&D) professionals must embrace.
this is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
Published By: MobileIron
Published Date: Sep 22, 2014
The explosive popularity of mobile devices and apps offers a tremendous opportunity for any enterprise to become a “Mobile First” organization — one that views mobility as the most important business enabling technology today. Mobile First organizations understand that the Bring Your Own Device (BYOD) trend is here to stay and is fueled by users who expect total flexibility in managing their professional and personal business wherever they are, on their device of choice. However, the ability to securely and cost-effectively enable BYOD presents a significant challenge for even the most forward-thinking
Published By: MobileIron
Published Date: Jul 31, 2015
This whitepaper takes the findings from the 2015 Trust Gap Survey and translates them into actionable recommendations for employers in the form of privacy-centric mobile device policies. This white paper also reviews the privacy enhancements that Apple, Google, and Microsoft have made to their operating systems. When used with an enterprise mobility management (EMM) platform, these enhancements enable a more powerful set of privacy protections than was available even two years ago.
study by UPS and comScore found that 53% of shoppers who don’t use
retailers’ mobile apps state it’s because they like using the website better.
These shoppers see no benefit from installing these apps, as they provide
an inferior experience with no added benefits. Looking at the Apple and
Google Play App Stores, a large amount of retailers have apps with very
few reviews, and some don’t even have a mobile app.
Another problem is the performance of retail apps. 61% consumers expect
an app to load in under 4 seconds according to research by Dynatrace. In
its study, only one retailer made it under that threshold.
And that is just purely opening the app. What is the
experience once consumers get past that point?
Published By: ServiceNow
Published Date: Mar 27, 2014
Eight top considerations on how to add mobile capabilities and support successfully, with the first three focusing on adding mobile views and functionality to business applications, the next three focusing on using increased mobility to help reinvent IT, and the final two bringing it all together.
1.Meet the new consumer
The migration to mobile and social media will challenge — and change — everything we know about consumer marketing.
2. Who owns your brand?
Brand equity can no longer be bought. Online reviews now generate total market transparency for location-based businesses. Reviews tilt the balance of branding power away from companies and into the hands of customers.
3. The battle for brick-and-mortar customers is won or lost on the social web. To win, marketers must actively enlist customers as online advocates. Those who scale online review volume and quality will be rewarded with higher search visibility and more business at street level.
4. “Dark data” provides priceless operational insights
Vast amounts of unstructured, unmined sentiment data on social media provides feedback about the customer experience that you can filter using thematic analysis and use to improve operations at the national or location level.
5. Business implications
Online reputation stands betwee
1. Meet the new healthcare consumer
The consumerization of healthcare, major demographic shifts, and the migration
to mobile and social media are tilting the balance of power away from traditional
healthcare marketers and into the hands of potential patients.
2. Online reputation is the new competitive frontier for marketers
Healthcare brands are no longer controlled by marketers. Patient feedback about
doctors and facilities online is leading to total market transparency for healthcare
consumers. CG-CAHPS surveys only go so far in providing social proof.
3. Healthcare branding is becoming hyper-local
In the search for providers, all branding is local – at the level of individual
practitioners and facilities. Proliferating points of presence on the web make this
a challenge that requires technology. But healthcare marketers who scale online
review volume and quality will be rewarded with higher search visibility.
4. Business implications
Online ratings and reviews stand between everyth
Published By: Monotype
Published Date: Sep 09, 2015
The mobile app marketplace is exploding, and this means your mobile app will face tough competition in the fight for attention and user adoption. One powerful way to attract new users, generate positive reviews and establish your brand identity is with the typefaces you select.
While we tend to think about mobility largely as a consumer phenomenon, it is also changing how the workforce carries out business. With so much being done beyond traditional office walls, many insurance companies, financial service organizations and even government agencies are adopting mobile devices as productivity tools and developing enterprise apps for these devices. Electronic signature technology is pivotal to enabling mobile transactions beyond just informational apps. Not only in terms of straight-through processing (STP), but also for full compliance, legal enforceability and record retention. With most organizations’ mobile strategies still in the early stages, this article provides a starting point to help you better understand mobile e-signatures for business. It reviews the top 10 capabilities that businesses need in order to properly equip their customer-facing workforce with mobile e-signing.
It’s no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. Download the new research “7 Ways the Mobile Consumer Changes Everything” now.
Smartphones and tablets are game changers for engagement because people carry them everywhere they go. Your customers and partners and employees have perpetual access to the vast resources of the Internet — and hopefully your mobile app as well — in the key moments of their day. In interviews with more than 100 mobile innovators, we have found four places where mobile engagement transforms services and processes: customer engagement, process acceleration, employee productivity, and new business services. Even at this early stage of development, you can see positive impacts of mobile engagement in apps from General Electric, Trane, and Uber Technologies. We close with a simple framework for prioritizing which apps and features people will actually use based how useful and convenient they are.
With this Dimensional Research report, discover how mobile monitoring software can help you better understand users and their experience with your mobile application.
Users reach for mobile devices many times every day, specifically to use mobile apps. Mobile device users heavily rely on peer reviews and star ratings to help them choose their apps. Once a mobile app is installed, that app is judged for its speed, responsiveness and stability, which define the user experience and overall satisfaction.
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