Mobile platforms will act as a catalyst for the next generation of connected experiences. In particular, smart apps connected to products and CRM systems will emerge. In 2013, leading marketers will anticipate the longer-term mobile disruption and shift from tactical efforts to more transformative mobile strategies.
More than ever, customers are turning to their mobile devices to browse, shop, and research. This increase in usage puts pressure on marketers to create effective mobile moments. In Re-Engineer Your Business For Mobile Moments, Forrester takes you through the mobile mind shift and gives you four effective steps to rise up to the challenge of these critical mobile moments.
Published By: 8x8 Inc.
Published Date: Feb 13, 2017
Enterprise conferencing and collaboration technologies today stand at an exciting crossroads. Solutions that were once considered consumer technologies are moving into the enterprise. Never has this trend been more pronounced than now, as consumerization of IT and mobile device proliferation increasingly break down the walls between business and consumer use. As a result, enterprise solutions must become increasingly simpler to deploy and more intuitive to use. At the same time they must deliver a secure and seamless communications experience. As the worlds of consumer and business communications blend, walking the line between the two has become top of mind for users and IT decision makers alike. Businesses must capitalize on these tectonic shifts in user preferences by deploying agile communications that today’s mobile users need in order to collaborate effectively wherever they are.
Mobility is no longer an IT trend: It is the new reality for how technology is deployed for business benefit. Research and consulting firm Forrester refers to this tidal wave of change as the “mobile mind shift” and emphasizes that it is more important than ever for enterprises to get it right the first time. But getting it right means more than just launching a customer app, implementing enterprise mobile policies, improving mobile device security or creating campus-wide hot spots. It means developing and continuously delivering mobile applications that truly make a difference for employees, business partners and customers. Increasingly, that means adopting new ways of thinking about how best to develop and manage mobile applications.
How effective is your mobile app development process when it comes to meeting customer needs and business objectives? IBM commissioned Forrester to identify the key drivers of successful mobile apps and the costs of failure -- for both customer-facing and enterprise applications.
Watch the webcast to understand the key cost drivers and why it’s more important than ever to get this right due to what Forrester calls the “mobile mind shift.” IBM customer, Bank of Montreal, also shares their mobile app dev story. A good app can increase traffic, sales, productivity and brand satisfaction. And a bad app will do the opposite (you could risk doubling your costs if you’re not mindful of the key cost drivers).
How effective is your mobile app development process when it comes to understanding customer needs and delivering the right apps at the right time?
IBM commissioned Forrester to identify the key drivers of successful mobile apps and the costs of failure -- for both customer-facing and enterprise applications.
Watch the webcast to understand the key cost drivers and why it’s more important than ever to get this right due to what Forrester calls the “mobile mind shift” and the competitive reality of “mobile moments.” We also invited our customer, Bank of Montreal, to share their mobile app dev story.
A good app can increase traffic, sales, productivity and brand satisfaction (see what happened for the Bank of Montreal). And a bad app will do the opposite (you could risk doubling your costs if you’re not mindful of the key cost drivers).
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