Five things every CMO should know about APIs.
APIs power the digital marketing channels and the applications we use today. They are a window to your company’s digital assets, exposing them so that developers and partners can build mobile apps and become an extension of your innovation engine. APIs are the technology that brings the CIO and the CMO together.
In this ebook, see how a strong partnership between the CIO and CMO, centered around the customer, is essential to the success of today’s API-powered digital businesses.
APIs open opportunities for new distribution channels
APIs connect businesses and enable growth with partners and developers
APIs are the foundation for data exchange in digital ecosystems
APIs create more customer value with existing business assets
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How Six Companies Innovate with API Management
Companies are hungry for ways to innovate in the digital age, and as enterprises have experimented with new technologies, it’s become clear that success requires expanding the reach of digital assets beyond a business’s internal talent. The connected experiences that customers demand occur across a range of channels, and the people building those experiences can be a developer building a mobile app in her garage just as easily as an IT engineer. Businesses need to make their digital assets leverageable to more developers so they can build more digital experiences across more channels, scalably and securely, to engage more customers.
In this brief, we explore the diverse ways that innovation leaders have leveraged APIs to transform the way their companies do business. Download this brief to learn more about how to use the power of APIs to open new business channels for your company.
APIs are a critical component of digital business—empowering developers to build apps across any channel and enabling partners to incorporate your data or services into their offerings. By making it easier for other organizations to access your services, you create value and growth opportunities.
CA’s portfolio is designed to drive efficiency from planning through production. A core component of our continuous delivery portfolio is CA Release Automation, a market-leading application release automation solution that delivers full application deployment automation and release coordination across stages, environments and teams. The solution’s analytic capabilities enable DevOps teams to plan, manage, analyze and optimize the continuous delivery pipeline from a single control point. In addition, the portfolio includes CA Agile Central, CA Agile Requirements Designer, CA Service Virtualization and CA Test Data Manager. We continue to invest in and enhance the portfolio, most recently via the acquisition of BlazeMeter, an innovative, SaaS-based performance and load-testing solution.
In a world where customers and citizens expect so much more from technology, the race is on to develop a finely tuned high performance IT function. Hopefully by reading this book you're in a better position to see how DevOps supports this imperative and can develop the strategies needed to reignite your business.
Published By: MobileIron
Published Date: Apr 11, 2018
MobileIron unified endpoint management (UEM) enables your employees to enjoy seamless access to business apps and data through secure mobile devices, desktops, and cloud services while still maintaining complete control over their privacy. Harness the power of secure modern devices, apps and cloud services to enable business innovation. With one app, enterprises can protect company data by detecting and remediating known and zero-day threats on the mobile device, and no need for users to take any action.
Published By: MuleSoft
Published Date: Jan 25, 2016
IT used to be so simple. Companies owned their own technology equipment and purchased enterprise licenses for many of the applications anybody in the organization might care to use. But then the cloud emerged, and mobile, and social media, and IoT; the world of IT has never been the same. Today's businesses are software-driven enterprises with technology capability distributed throughout the company, utilizing countless third-party cloud-based applications. This new organization requires an cultural shift in the IT organization.
Read this whitepaper to learn:
-How businesses can reorganize themselves into lightweight, agile, modular businesses able to respond to innovations in SaaS, mobile, and analytics
-How to build a technological architecture that can accommodate new technology yet still extract value from on-premises systems
-The advantages of an API-led connected architecture vs. old SOA approaches
Published By: ForgeRock
Published Date: Mar 10, 2015
L'identité est une composante essentielle de la croissance numérique. Les entreprises et les organisations ne peuvent tirer pleinement parti des technologies mobiles, du cloud ou de l'Internet des objets (IdO, ou IoT en anglais) sans une stratégie d'identités évolutive et reproductible. Sans une telle stratégie, elles ne disposent d'aucun moyen d'identifier leurs clients et d'interagir avec eux de quelque manière que ce soit, par le biais d'un ordinateur portable, d'un mobile, d'une tablette, d'une voiture connectée, d'un objet connecté à porter (« wearable »), d'un appareil domotique ou de la toute dernière innovation en termes de connectivité. Ce guide a été conçu pour vous aider à comprendre les éléments fondamentaux de l'identité client et la manière dont elle peut vous aider à communiquer avec vos clients.
Over the last decade we have seen the dramatic increase in adoption of Mobile as an engagement channel for consumers and employees within the enterprise. What we are seeing now is the emergence of messaging through channels like FB Messenger,
WhatsApp, WeChat, Slack, SMS, as a dominant engagement channel. Over 4.1 Billion users around the world are on instant messaging apps, adopted a rate that was much faster than on social networks. What makes these channels the default choice is the expected instant response if the other person is on or the push notification that triggers the person on the other side to respond immediately. These users that use instant messaging channels to converse with their friends and family want to use the same
familiar user experience and channel to instantly communicate with the enterprise. These channels are doing to apps what browsers did to client server apps i.e. these channels are rapidly becoming the next browser. This is leading to the innovations in
Published By: Cotendo
Published Date: Nov 18, 2011
Learn about the technology limitations killing the performance of mobile websites and mobile applications, plus how innovations in mobile content delivery networks (CDNs) can transform users' experience of the mobile Web.
Digital transformation (DX) is the continuous process by which enterprises adapt to or drive disruptive change by leveraging digital competencies, such as harnessing sensor data or using location, customer profile, and a mobile app to make shopping recommendations. DX reshapes the organization's culture where required; leverages existing processes, systems, and assets; and creates net-new digital capabilities as needed.
With DX, there is the need to embrace new business models and new architectures and technologies that will help an enterprise with customer-facing innovation as well as transition existing systems, processes, organization structure, and relationships to support the transformation.
Smartphones, tablets and other mobile devices have become embedded in enterprise processes, thanks to the consumerization of IT and a new generation of workers raised
on mobile technologies. Consumer devices and bring-yourown-device (BYOD) programs are driving a new wave of business process innovation, changing the way customers, employees and partners interact with organizations and with each other. In fact, mobile devices and applications are catching up with — and in many cases surpassing — PCs in the quality and functionality of their applications.
Mobile devices and apps have transformed the way enterprises operate in recent years, improving productivity, communication and collaboration, and in many cases completely changing how work gets done. To help optimize mobility initiatives, many organizations turn to trusted IT partners that can help maintain mobile deployments and free up staff to focus on innovation.
Published By: Sitecore
Published Date: Mar 03, 2016
Studies show mobile consumers look at their phones an average of 1,500 times each week and spend 177 minutes on their phone each day. With every swipe, tap, and zoom, iCustomers are learning to expect that every business look, feel, and act just like their favorite mobile app. What’s a marketer to do?
Access this eBook, written by Brian Solis, globally recognized as one of the most prominent thought leaders in business innovation, to delve into mobile consumer behavior and how it requires a different approach.
Join Forrester and IBM to learn how, clients are leveraging mobile and cloud to transform their businesses and bring new innovations to market. Understand how organizations can continuously deliver high quality mobile enterprise applications that leverage Cloud computing to securely integrate with their IT systems opening up new sources of revenue and innovation. Forrester Principal Analyst John M. Wargo will share insights Forrester has gleaned from conversations with clients deploying packaged solutions and building custom applications using cloud services. IBM's Botond Kiss will provide insight into how leading organizations are using cloud to accelerate their mobile transformation.
Web content management remains a vibrant and growing market, fueled by the aspirations of digital strategists on the demand side and continuous innovation on the supply side. IT application leaders, marketers, digital experience specialists and merchandisers all now view WCM as mission-critical.
Mobile applications have swept across geographic boundaries, cultures, and enterprises faster than any previous technology innovation.
Consumers around the world use them to find their way when they travel by car and verify flight details when they travel by air. They check bank balances and sports scores, reserve theater tickets and dining reservations, shop online, pay bills, download entertainment, and participate in dozens of other everyday activities—using convenient portable devices like smart phones and tablets.
The demand for this kind of convenience has spilled over into the world of work as well, and employees today expect to use their mobile devices to check email, participate in meetings, access files—even use enterprise applications, like ERP and CRM, that drive business processes.
Published By: Progress
Published Date: Mar 26, 2018
The transition to value-based outcomes, an aging population, and new mobile and
wearable and chat bot technologies are driving changes across every aspect of the
Advances in digital health technologies hold great promise that healthcare can be
delivered in smarter, simpler, and more cost effective ways. Mobile technologies
can foster patient engagement, enhance care team communication, reduce cost
of delivery, and improve the healthcare experience for both patients and their
The key is figuring out which apps to tackle first. This document outlines a few of
the key use cases that are showing positive impact. While this isn’t an exhaustive
list, it provides several great places to start on the digital health innovation journey.
Nous connaissons actuellement une révolution technologique sans précédent. Entre les appareils mobiles avec écrans tactiles interactifs, la 3D au cinéma et à la télévision, et la possibilité d’accéder à Internet presque n’importe où dans le monde, la technologie semble apporter de nouvelles solutions à presque tout.
in•no•ver (verbe) : introduire une nouveauté (méthodes, idées ou produits) au sein de quelque chose d’établi.
Pourtant, cette innovation semble avoir du mal à imprégner le monde des logiciels de gestion d'entreprise. Alors que le grand public utilise de plus en plus Internet pour trouver des informations et que les appareils sont de plus en plus simples à utiliser, les dirigeants ont toujours du mal à obtenir des informations précises et mises à jour sur la situation financière de leur société, même si toutes les données dont ils ont besoin sont disponibles dans leurs systèmes.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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