Today’s leading DMPs are ingesting a wide range of owned and licensed data streams for insights and segmentation and are pushing data into a growing number of external targeting platforms, helping marketers deliver more relevant and consistent marketing communications.
Marketing is not getting more difficult because of data— it’s actually getting easier. In the old days you needed to guess who your audience was and plan in advance what you wanted to say and wait far too long to see if it worked. Those days are long gone—now you can determine EXACTLY who your audience is, deliver a relevant, personalized message in a nanosecond, and find out almost immediately whether it worked! You no longer have to live by the spray-and-pray method— you can be tactical in your delivery. Marketing today is data-driven and uses a wealth of insights and connection points to engage with consumers one to one.
Data about our customers and prospects gives us the ability to deliver the right message to the right audience at the right time. That’s audience targeting, and it’s far deeper than demo targeting, even though targeting by demo is a nice place to start. That said, the sheer volume of data and technology can be overwhelming. Cut through the noise and tackle the ba
Companies that can harness the
power of data are tomorrow’s
winners. At Acoustic, we believe
deeply in the importance of putting
data into context to help companies
quickly determine which marketing
messages are resonating and which
strategies are outpacing the market.
The 2019 Marketing Benchmark
Report examines email and mobile
marketing messages sent by
thousands of brands in 2018 to
establish industry standards on
customer engagement, delivery
and subscriber churn. Our analysis
uncovers trends and benchmarks
than can help you optimize your
audience outreach. Use this
valuable information to compare
how your campaigns are performing,
see where to focus your efforts and
build your case for more investment.
During our live demo, you'll get an overview of Net Atlantic's Email Marketing Suite, tips to help make your email marketing campaigns more successful, mistakes to avoid, and a review of tools for effective email marketing.
This one-hour session is perfect if you are new to Net Atlantic or interested in learning about our advanced capabilities, including segmentation, triggered and sequential mailings, and much more.
Marketers focus on four basic elements in their campaigns; the list, the message, delivery, and measurement. We'll discuss the important factors of each. Our overview covers:
•Logging into your list
•Managing your members
•Checking the results of your campaigns
•And much more.
This webinar will take around 30-45 minutes with time left over for Q&A. Register now using the form to the right.
"Email Marketing with Net Atlantic" presented by Gregg Hanson
Date: Every Wednesday
Time: 1:00PM EDT; 10:00AM PDT (1 Hour)
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Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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