Virtually all organizations are realizing the importance of customer engagement. But in order to benefit, we must subscribe to the idea that consumers really can add value to our organization. And sometimes, that means removing the notion that we are the experts in exchange for the belief that we can learn a thing or two from our customers. The collective intelligence of the communities we serve is largely an untapped asset - a stream of valuable input that can help improve the decisions we make and shape the products we sell. This book explores the value of many - and the role that customer engagement will play in shaping the future of our businesses, our government, and our economy.
Published By: Godfrey
Published Date: Oct 02, 2008
A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold through a channel, the marketer generally reaches past the channel with branding messages, relegating the channel to the status of a local point of sale. By contrast, in many B-to-B markets, the local dealer or distributor really “owns” the end customer and can control access and communications to and from the customer.
Published By: Godfrey
Published Date: Oct 02, 2008
It’s not unusual for business-to-business companies to cut communications budgets when faced with uncertain times like economic downturns, mergers/acquisitions, reorganization, significant competitive threats, technology changes and the like.And yet, it is precisely these situations in which communications that support the brand are most helpful. If there’s ever a time when you need the strength, continuity, and support of a healthy brand, it’s when there’s uncertainty.
Published By: Godfrey
Published Date: Oct 24, 2008
Media Channel Planning is the process of selecting the proper media channels to achieve the desired marketing outcomes. Godfrey believes Media Channel Planning is a critical part of any marketer’s strategic program, and should be an important part of annual planning as well as continuous improvement efforts throughout the program year.
Available in more than 74 million homes, Oxygen Media (Oh!), the cable-television network co-founded by Oprah Winfrey, was looking for innovative ways to introduce a new weekly television program and drive viewership. The strategy: Launch an $8 million marketing campaign that included an online community where viewers would invite and encourage friends to watch the show. Because the premiere dates of television shows are fixed, the network had to get its online community up and running quickly. Download this case study to learn more.
There is a remarkable transformation in how people access systems and information. Mobile devices are rapidly overtaking computers as the primary information consumption means. In a recent report, The Economist has projected a growth in the number of mobile devices to reach 10 billion by 2020 and the shipment of mobile devices to be almost two times that of laptops and PCs as early as 2013.
Using mobile applications is much more than a trend these
days—it’s a way of life. Whether you want to map directions,
find a restaurant, look up your flight details, see where your next meeting is, or just check your email, chances are you do it on your smartphone. Consumer applications and games were the first to hit the market on mobile phones, and soon after enterprise applications followed suit. Banking is going mobile, retail is going mobile, and even HP Application Lifecycle Management (HP ALM) software has a mobile version—HP ALM Mobile.
It wasn’t long ago that being on the cutting edge of business meant having a website where customers could purchase your products, but that quickly changed. Soon, it wasn’t enough just to have an e-commerce presence; you had to offer an interactive and engaging customer experience (see Web 2.0).
Now the standard has shifted once again; in order to truly compete in the modern economy, your business needs to have a mobile storefront on smart phones and tablets. Without this mobile presence, you’ll lose business to competitors who have them.
With this new challenge comes high risk as well as great reward. With mobility, the client side of your applications is more important than ever. Instead of accessing your website from the safe confines of work or home, your customers can now perform sensitive transactions anywhere. As a result, mobile applications, and the devices and data they interact with, can now be more easily attacked.
There is no question that mobile computing is growing at an
exponential rate. This rapid transformation has seen security
concerns outpaced by the ease of use, flexibility, and productivity of mobile devices. When vulnerabilities are exploited, the security of mission-critical data becomes a serious concern. Here we take a look at three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
In good economic times, success simply means keeping pace. After all, the market is demanding your company’s products and services, and your responsibility is simple: keep up with the demand no matter what it takes. Most managers, whether they are business managers or technology managers respond to this situation the same way. They hire more people to shoulder the increased load. Sales managers seek out more sales reps. Foremen bring more assembly workers online. Customer service beefs up the call center. And IT managers hire more administrators to maintain the constant flux of demands from users, applications, systems, and networks.
The challenge of creating a robust errors database, the core of iCheck, is that information must be pulled from a multitude of disparate sources. Sometimes, the data source is a database with its unique schema and field names that must be mapped to the iCheck database. Other times, the data source is a text file which must be accessed via FTP, parsed, and loaded into iCheck. And other times, the data is in RETS (Real Estate Transaction Standard) format, a real estate data format similar to XML, which is accessed via HTTP.
Published By: Waymedia
Published Date: Oct 23, 2008
Millions of handsets are sold around the world daily. Handsets are by far the preferred platform of communication there is. People spend more time using their mobile phones than any other device or gadget, and they pay special attention to everything stored in those handsets. In a few words: If brands want to have a presence in their consumers’ environment, and if they want their message to be heard and seen, then they imperatively need to put some value content on users mobile phones. Mobile marketing is typically understood as SMS Marketing, which is managed from a distant point and it impacts the user at random times.
Data center refresh cycles and new initiatives tied to business growth and revenue opportunities are leading more organizations to deploy integrated systems, including both converged and hyper-converged infrastructures. IT leaders can see the potential benefits of converged, integrated systems but as applications increase in complexity, virtual workloads grow, and resource demands expand, managing these applications becomes a critical and often stubborn challenge.
Published By: GlobalSpec
Published Date: Nov 21, 2008
Gain practical tips for making marketing work in a difficult business environment, helping to prevent a downward spiral of falling behind, gain market share from competitors who cut back, and position your company for a surge when conditions improve.
In these trying times, no greater low-hanging-fruit opportunity exists than implementing a successful lead-nurturing program. But, creating one requires careful thought and planning – which this paper outlines. What are some key steps your organization should take to building a successful program? What marketing-platform capabilities should you consider to help you get the results you want? Get the answers today!
When looking into sending out press releases for your business, you might be overwhelmed with the options. In addition to traditional wires, there are many new web-based services. Choosing the right one for your business sometimes requires trial and error. The following press release wire service websites for the most part all provide a similar service, but they all have differences in how they present information, and how helpful they actually are.
Today, resistance welding takes many forms across numerous applications in diverse market seg-ments. While each company must decide the most efficient welding technology for its various operations, the parameters that govern such decisions often change, sometimes rather quickly over short time intervals. This means decision makers must constantly monitor welding processes to ensure the right technology is applied to each application and done so in a cost effective manner.
Email archiving is emerging as a critical new IT application for managing email. For legal discovery, storage management, and regulatory compliance, email archiving provides important benefits that cannot be achieved with native email applications. The purpose of this “Email Archiving 101” paper is to provide a basic introduction to email archiving and explain how it benefits management of the email application server. The leading enterprise email application is Microsoft® Exchange Server, and this paper is geared toward this application; however, the principles discussed apply to all messaging applications.
This white paper will present an improved approach to legal discovery for Microsoft® Exchange systems provided by Mimosa Systems. Unlike existing methods for legal discovery of Exchange Server data, Mimosa’s approach delivers major advances in performance and granularity of information. To begin this paper, we will review the industry forces that are driving the need to manage email for legal discovery, followed by a discussion of the market-leading enterprise messaging application—Microsoft Exchange Server and the challenges it presents for legal discovery.
Since the rise of archiving systems in business more than a decade ago, the technology has made great strides forward. Recently, stringent regulations and highly demanding litigation procedures have amplified the need for a strong archive system. Messaging systems such as Microsoft® Exchange Server 2007—Microsoft’s latest version of Exchange Server—have also seen their share of changes and improvements in archiving and compliance. This document is intended as a guide and a blueprint for organizations looking at deploying Microsoft Exchange Server 2007 and Mimosa™ NearPoint™ in their environment.
Planning to implement an email archiving system? There are many issues to consider – legal risks, storage concerns and data security – it can seem a complex topic!Download this guide to help you make informed decisions about your archiving requirements
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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