IDC Retail Insights defines omni-channel merchandise optimization as the set of technologies, data assets, skills, processes, and management intent required to develop and maintain sets of targeted and localized offers that best satisfy important business objectives. These goals include customer satisfaction, customer lifetime value, and category, channel, and corporate performance. By "offers," IDC Retail Insights means the broad set of attributes that characterize assortments, products, services, prices, utility, and convenience that match customers' buying criteria and shopping behaviors. Targeted and localized offers present a compelling "choice set" that satisfies and delights consumers.
Download this white paper to read the questions posed by IBM to Greg Girard, program director of Omni-Channel Analytics Strategies at IDC Retail Insights, on behalf of IBM's customers.
Read this ebook from the Aberdeen Group to see the results of a wide-ranging study of retailers across multiple segments. Find out what it takes to enhance loyalty and satisfaction while increasing sales and margins in the connected-customer era.
When empowered customers use multiple channels to engage and purchase, merchants struggle to make optimal merchandising decisions to maximize sales, profit and shopper loyalty. We’ll show you how IBM can help through our portfolio of Omni-Channel Merchandise Optimization solutions.
Customers demand positive, unified experiences across every channel—and they also expect to buy products where and when they want them. What are leading retailers doing to put customers first and remain competitive across channels?
This Q&A with IDC Retail Insights discusses the opportunities available to retailers through omni-channel merchandise optimization and explains the transformations that are compelling retailers to pursue OMO now.
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