B2B marketers, like their B2C colleagues, have diligently worked at perfecting the art of shaping customer and prospect perceptions. They have years of experience developing precisely targeted communications comprised of finely tuned content directed at the specific audiences they want to influence. Traditional brand marketing requires the engineering of messages that engender the right impressions about the company’s products in the marketplace. The traditional art of branding has grown and flourished for many years. But that’s all begun to change.
For advanced signaling over high-loss channels, designs today are using equalization and several new measurement methods to evaluate the performance of the link. Both simulation and measurement tools support equalization and the new measurement methods, but correlation of results throughout the design flow is unclear. In this paper a high performance equalizing serial data link is measured and the performance is compared to that predicted by simulation. Then, the differences between simulation and measurements are discussed as well as methods to correlate the two.
Published By: Semphonic
Published Date: Jun 11, 2009
A Microsite is an independent, focused website subsidiary to a larger, parent website. Its marketing, branding, and Search/Viral potential has been increasingly recognized by marketing and website managers, but measurement and analysis of a Microsite’s effectiveness requires analytical strategies and approaches that differ from the analysis of the parent website. Learn more today!
One of the big challenges with massive PR initiatives is the difficulty in measuring the outcomes as it pertains to your brand and business objectives set. Read this guide for a five step process that will help you determine the impact of your PR initiatives and compare it to the organizational goals they were aimed to accomplish.
Ignoring the potential of AR analytics is a losing game. In order to boost your collection rate and maximize resources, departments should be analyzing a plethora of statistics — not just DSO.
This playbook discusses the six metrics your AR department should be paying attention to and how they can separate themselves from competition and provide customers with an improved experience by:
• Measuring Key Performance Indicators (KPIs)
• Making process improvements based on analytics
• Centralizing collection activities
For 20+ years, many businesses have enjoyed the cost savings, operational efficiencies and process quality improvements that shared services centers (SSCs) were designed to deliver — but often not to the fullest extent.
In this eBook we will cover:
Standardized AP Processing without Disruption
Measuring and Evaluating KPIs with Automation
7 Tips for Mastering Modern-Day Finance SSCs
Achieving the Ultimate Control, Oversight & Orientation
As demands on the data center increase, IT and facilities departments need to be able to increase and sustain high availability, maximize efficiency and minimize costs. Data Center Infrastructure Management (DCIM) provides an integrated platform for monitoring and measuring consumption, capacity and performance of both IT and facilities resources in the data center.
One of the most frustrating aspects of the measurement of severe pyroshock events is the acceleration offset that almost invariably occurs. Dependent on its magnitude, this can result in large, low-frequency errors in both shock response spectra (SRS) and velocity-based damage analyses.
Fortunately, recent developments in accelerometer technology, signal conditioning, and data acquisition systems have reduced these errors significantly. Best practices have been demonstrated to produce offset errors less than 0.25% of Peak-Peak value in measured near-field pyrotechnic accelerations: a remarkable achievement.
This paper will discuss the sensing technologies, including both piezoelectric and piezoresistive, that have come together to minimize these offsets. More important, it will document the many other potential contributors to these offsets. Included among these are accelerometer mounting issues, cable and connector sources, signal conditioning amplitude range/bandwidth, and digitizi
Published By: Localytics
Published Date: Jul 18, 2014
Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for tracking engagement and are the most actionable can be tricky.
Over the past six years, Aberdeen Group has been measuring organizations’ willingness to consider a SaaS deployment model for their ERP implementations. Using this research, Aberdeen has created a short report to help organizations as they review their options and provide key takeaways to consider during the process.
Increasing user engagement is a primary goal for any website, but measuring it isn’t easy. "User engagement" means different things to different businesses. This free guide defines 10 critical user engagement metrics every business can use, along with web benchmarks and tips. Find out what each of these metrics indicates about your site’s user experience, and where your site stands among the wider web. All of these metrics can be found within free testing tools you likely use already, like Google Analytics and Websitetest.com. Start measuring your website engagement today - download guide here!
Effectively measure the ROI of your social media marketing so you can optimize it.
• Strategies for effective social ROI measurement
• How to adapt measurement to your social strategy
• Tools to optimize the ROI of your social marketing
Service Virtualization For Dummies, IBM Limited Edition written by industry analysts Marcia Kaufman and Judith Hurwitz, shares how to deliver higher quality software by increasing the efficiency and effectiveness of your testing
Many marketers are frustrated with the current, limited methods of analyzing and measuring online to offline conversions. They believe today's technology cannot deliver a complete picture of real sales-ready leads and this won't justify online ad spending.
As cyberattacks and fraud continue to increase in frequency and sophistication, organizations are placing a greater emphasis on cyberthreat intelligence as a way to protect against compromise, data breach, and losses from online fraud. Measuring the true value of threat intelligence has been difficult however.
For the first time the Ponemon Institute has conducted a study that reveals the facts behind the impact that weak threat intelligence is having on organizations.
In the following paper, we will share the following key strategies that will fuel a successful social media strategy for your business. We will:
- Outline the six strategies and technologies for creating a framework for success
- Map out a social implementation model for setting up the distribution of your content in order to protect your brand when third-party platforms, such as Google and Facebook, inevitably make changes
- Share the right way to think about measuring, monitoring and managing your social media strategy and performance
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent.
Do you have the right numbers, if any, to prove that social is driving business results? Most don’t. According to the latest CMO Survey by Duke University:
- A mere 15 percent of marketers have proven social’s impact quantitatively
- 58 percent of CMOs feel increasing pressure to prove the value of marketing
- Only 2.3 percent of marketing budgets is dedicated to ROI measurement
“If marketers are unable to map social media back to business objectives, board members and C-suite executives won’t take their efforts seriously,” says Michelle Vangel, Cision’s vice president of insight solutions.
But how can you showcase social’s bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cision’s, to help your brand make decisions based on data, not blind guesses.
AdRoll surveyed 350 marketers across Australia, New Zealand and Singapore this year to dive into how they're thinking about the latest performance strategies across every stage of the marketing funnel. The survey explored:
• The challenges marketers are tackling when creating mobile campaigns
• The attribution models marketers are moving toward
• The key performance indicators marketers are using to measuring to determine the success of their campaigns
• The channels marketers are using to run programmatic advertising
• And more!
See how your campaigns compare to those of 350 other marketers.
Innovation is backed by 84% of boards – and finance’s role as an innovation partner is growing. This global study of over 5,000 business leaders shows that innovation and growth are as closely linked as ever. As a Finance Leader, learn:
• How innovation is driving business growth
• What are the key drivers and barriers of innovation
• How to establish business case viability
• New KPI’s for measuring innovation
• What makes the difference for CFOs
• What are the biggest innovation challenge for CFOs
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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