Apps sind auf dem Vormarsch: Bei der Nutzung mobiler Geräte entfallen 85 % der Zeit auf Apps. Der App-Markt ist jedoch extrem umkämpft und 20 % der heruntergeladenen Apps werden nur ein einziges Mal geöffnet.
Wie können Sie Ihre App von der massenhaften Konkurrenz abheben? Der Schlüssel zum Erfolg ist die Performance.
Laden Sie diese Infografik herunter. Darin erfahren Sie, worauf es ankommt, um sich in den komplexen
App-Umgebungen behaupten zu können, und wie Sie Nutzer mit schnellen, interaktiven Apps überzeugen.
Cyberattacks are now a fact of life. Yet detection still lags. In 2015, the median amount of time attackers spent inside organizations before detection was 146 days. Why are we so vulnerable?
MIT Technology Review asks Andrzej Kawalec, chief technology officer for HPE Security Services and Marshall Heilman, vice-president and executive director at Mandiant, a FireEye company, what we can do to make our systems more secure.
Research conducted by The Economist Intelligence Unit (EIU), sponsored by Oracle,
provides answers. The results show that a proactive security strategy backed by a fully
engaged C-suite and board of directors reduced the growth of cyber-attacks and
breaches by 53% over comparable firms. These findings were compiled from responses
by 300 firms, across multiple industries, against a range of attack modes and over a
two-year period from February 2014 to January 2016.
The lessons are clear. As cyber-attackers elevate their game, the response must be an
enterprise solution. Only C-suites and boards of directors marshal the authority and
resources to support a truly enterprise-wide approach. In sum, proactive cyber-security
strategies, supported by senior management, can cut vulnerability to cyber-attack in half.
Die Konsumerisierung der Technologie und der Vormarsch mobiler Geräte in neuen und bestehenden Märkten bewegt Unternehmen dazu, enorme Beträge und Ressourcen zu investieren, um ein optimales mobiles Erlebnis für alle Endnutzer zu erreichen. Ohne dedizierte Lösung für die mobile Performance sind ihnen jedoch trotz aller Investitionen Grenzen gesetzt.
Published By: Emarsys
Published Date: Dec 20, 2018
As a modern marketer, you’re always looking for ways to improve your efficiency at work, especially in the form of software that makes some part of your job easier. You’ve likely heard a lot lately about AI in marketing and how it promises to do just that – and more, of course. In fact, it’s pretty hard to avoid the topic of AI and all the ways it is destined to change marketing as we know it. You may already know that companies who have adopted AI boast about the results: increased conversions, engagement, and a host of other metrics. With such decisive evidence, everybody must be aware of AI and clearly sees its business potential, right? Then you go to your Chief Marketing Officer to strike up an informal conversation where you can strategically recommend the technology, and it starts off great — your CMO is well aware of AI and what it could do for the business. You’re thinking, “What luck! I might not have to put up much of an argument.” Then your CMO says, “But you’re not a data
Published By: Emarsys
Published Date: Dec 20, 2018
Omnichannel is not just another buzzword to ignore. It’s a marketing objective, and if you don’t have a strategy in place, you’re already behind the curve; not only is it important, it also takes time. There is no omnichannel switch to throw, no simple button to push. A sound omnichannel approach must be built step-by-step, and for many companies it all starts with email.
It’s time to look ahead. We have outlined 5 predictions that we believe marketers should be preparing for in the next 5 years. In this whitepaper, we’ll cover how:
• Blockchain will become a greater core component of marketing.
• Display advertising as we know it will finally die.
• Cross-device identification will become a necessary part of omnichannel marketing.
• Voice re-emerges as a distinct channel and internet interface.
• All marketing will be done in real time.
Omnichannel isn’t just another buzzword you can ignore. In fact, today’s most successful marketing strategies all take an omnichannel track that puts customers at the center of a diverse network of interactions and engagements.
In this white paper, you’ll learn:
• How email can serve as the foundation of your omnichannel strategy
• How Artificial intelligence marketing (AIM) can make it possible to not only achieve true 1:1 personalization, but also scale it
• How to apply a step-by-step roadmap to your brand’s pursuit of omnichannel excellence
Customer retention marketing aims to create engaged customers that return to a store or a website again and again. It’s a major shift in focus that recognizes the value of marketing to your existing customer base rather than constantly trying to grow it.
Retention and e-commerce marketing success go hand-in-hand; without a strategy to maintain lasting relationships with customers, brands risk losing valuable data, deals, and dollars.
Website engagement cannot be overlooked if the customer experience is the deciding factor in terms of brand loyalty in today’s digital ecosystem. Here are 10 incredibly useful ways for retailers to increase website engagement.
Da Kunden heute zunehmend digital vernetzt und Big Data auf
dem Vormarsch sind, wird ein herausragender und personalisierter
Kundenservice immer wichtiger. Der Kundenservice ist das
entscheidende Alleinstellungsmerkmal, das den größten Einfluss
auf Kundenentscheidungen und somit Ihren Umsatz hat.
El cómputo en la nube es una tendencia importante que ofrece ventajas en flexibilidad, escalabilidad y agilidad. Aun así, ha habido un gran despliegue publicitario. La realidad es que, hasta hace poco, la nube ha tardado en despegar para desplegar soluciones de inteligencia empresarial y analítica. Las organizaciones están preocupadas por la seguridad, el rendimiento, la funcionalidad y otros problemas críticos. TDWI Research está experimentando un cambio significativo a medida que las organizaciones muestran voluntad de experimentar con la nube. Este informe expone las experiencias de las organizaciones con la inteligencia de negocios, la analítica y la nube, así como lo que debe tomarse en cuenta respecto a este tipo de plataformas.
Text messaging is simple, concise and compatible with virtually every mobile device, operating system and wireless carrier, making it very appealing to financial advisors and their customers. However, if used for business communications, texts can create tremendous risk.
Less than a third of financial firms have a text supervision solution in place according to the Smarsh 2016 Electronic Communications Compliance Survey, the largest compliance gap facing financial firms today. Text messaging can’t be ignored by firms any longer.
To meet the requirements of FINRA & SEC, you must first understand what they require of investment firms and organizations. Better yet, you must understand what is classified as a violation of those rules, then put practices in play that mitigate the risk and position you as an active advocate for compliance— not a violator or passive enabler for non-compliant activity.
For companies in highly regulated or litigious industries, it’s now more important than ever to understand how compliance and legal departments can work together to share information, reduce inefficiencies, overcome challenges, and align technologies.
This guide contains practical steps that will help you develop a social media strategy so you gain maximum business value from your social efforts. It also outlines some smart policy suggestions—so you can ensure that your organization is protected from damage to your brand’s reputation and the risk of litigation.
According to the Pew Research Center, 97% of Americans who own a smartphone use them to send or receive text messages*, demonstrating that mobile messaging is one of the most widely used features. Download now to learn how texting exposes your company to massive risk.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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