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marketing management

Results 451 - 470 of 470Sort Results By: Published Date | Title | Company Name
Published By: Oshyn, Inc     Published Date: Sep 08, 2010
Today successful websites depend on the right technology, the right content and the right online marketing.
Tags : 
social media strategy, online marketing, content strategy, website marketing, web content management, wcm, cms
    
Oshyn, Inc
Published By: Percussion     Published Date: Jun 11, 2013
Many leading organizations that have invested substantial time and money building a web content management (WCM) system to run their web site often face a crossroads. Do they continue to support their own custom-built application and extend it to address the needs of the business today, or do they look to purchase a commercial software product to address these requirements. This leads to a delicate stand-off between the web site business owners (usually marketing), the development team (usually in IT) and the Finance office.
Tags : 
cms, cms best practices, cms software, content marketing, content marketing platform, digital content management, content marketing platform, wcms, wcms software, web based cms, website cms
    
Percussion
Published By: EMC     Published Date: May 01, 2009
During this recorded webcast, you'll find out how organizations are combining 3D and 2D into their brand centers and creating new ways to engage their customers. You'll learn how CGI saves money and maximizes the reuse of CAD assets and CGI artwork for a variety of emerging media. And, you'll see a product demonstration, showing the impact 3D images can have on your marketing programs. Learn more today!
Tags : 
marketing, concent, cgi, cad, digital media, emc, images, artwork, images, plm, brand, image management, roi, return on investment, engineering, rich media, collaboration, media asset, webcast, non-technical marketing
    
EMC
Published By: IBM     Published Date: Dec 12, 2006
This case study outlines their success in achieving global simultaneous product launches, correct information for catalogs and advertising, faster price change notifications and better Point of Sale (POS) integration.
Tags : 
data integration, product lifecycle management, information management, sales & marketing software, collaboration, business management, catalogging, catalog, cataloging, product information management, ibm, enterprise applications
    
IBM
Published By: Crownpeak     Published Date: Aug 25, 2016
Here’s why Digital Quality Management is mission-critical for any global enterprise, and how it’s helping digital marketers achieve their objectives.
Tags : 
crownpeak, digital marketing, digital quality management, marketing, marketers, digital governance, dqm, online marketing, digital experience
    
Crownpeak
Published By: Ensighten     Published Date: Jul 25, 2012
This video will teach you how tag management systems increase ROI from 3rd party tags, improve analytics and customer satisfaction.
Tags : 
web analytics, ensighten, marketing, tag management, tag marketing, internet marketing, insighten, universal tag, e-commerce, tag management roi, flash tagging, mobile tagging, universal tag, tag management systems, 3rd party tags, tms
    
Ensighten
Published By: NetProspex     Published Date: May 12, 2014
NetProspex analyzed the success rate of hundreds of email open rates and thousands of phone calls. The statistics proved that trigger-based emails had significantly higher conversion rates, but email sent on optimized days also did well. Download this guide on the best days to send emails.
Tags : 
marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services, database cleansing, b2b data cleansing, b2b data quality, b2b contact database, business contact database, b2b technology data, global contact list, marketo data quality, eloqua data quality, marketo database cleaning, eloqua database cleaning, marketing data enrichment
    
NetProspex
Published By: Urban Airship     Published Date: Oct 08, 2013
While free apps proliferate, many fall victim to the download-try-delete cycle, making the average lifespan of an app just 30 days. How can brands keep their place on a customer's mobile device? This whitepaper discusses how an app can deliver value to maintain its place on a customer's phone, and how added value can prompt customers to share some private information and opt in to push notifications. Dig deeper into the key performance indicators (KPIs) for apps that achieve this privacy-value exchange.
Tags : 
mobile value exchange, mobile marketing, mobile relationship management
    
Urban Airship
Published By: FICO     Published Date: Aug 27, 2012
Learn how successful retail organizations such as Coca Cola and Dell are using business rules management for marketing and merchandising operations programs to achieve customer centricity.
Tags : 
customer centric marketing, business rulse management, fico, customer insights, customer actions, individualized marketing
    
FICO
Published By: Oracle     Published Date: Nov 21, 2013
Modern enterprise businesses need the right IT tools to engage customers online and keep them engaged until they buy. In short, they need marketing automation software.
Tags : 
zenithoptimedia, oracle, eloqua, software implementation, marketing automation, aligning sales and marketing processes, system integration, crm system, lead management, communication issues, automation software, data quality, intelligent integration, employee training, customer engagement, customer relationships, lead nurturing, performance reporting
    
Oracle
Published By: DNN Corp.     Published Date: May 14, 2014
Forrester Research shares key findings from their report on branded communities in B2B marketing in this on-demand webinar. While Facebook and Twitter have failed to reach their full potential, B2B marketers are reaping the rewards of branded communities: driving lead generation and revenue, as community members influence both prospects and customers. Watch this replay as Forrester's Kim Celestre describes the tactics that B2B marketers are finding the most successful and provides a business case for creating and managing your own branded community.
Tags : 
dnn, online communities, marketing communities, community management, email marketing
    
DNN Corp.
Published By: Salesforce     Published Date: Mar 19, 2013
See what top industry voices have to say about Service Cloud vs outdated technologies.
Tags : 
crm, cloud, salesforce, marketing, app, application, saas, customer relationship management, social, social media, customer service
    
Salesforce
Published By: Workfront     Published Date: Jun 25, 2014
When you started the game of marketing, you had brilliant ideas and the work ethic of a warrior. You felt undefeatable. Now, you feel like a pawn. You are tired, frustrated, and overwhelmed. Learn six key strategies to fight marketing work chaos and gain control of the board. Get the ebook now!
Tags : 
at task, marketing, game of marketing, strategies, eliminate choas, enterprise work management, enterprise applications
    
Workfront
Published By: Aberdeen Group     Published Date: Nov 13, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
Tags : 
customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics
    
Aberdeen Group
Published By: Aberdeen Group     Published Date: Nov 23, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
Tags : 
customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics
    
Aberdeen Group
Published By: BrightEdge     Published Date: Apr 15, 2013
Search Engine Optimization is a key component in most online marketing plans today. A huge amount of time is spent optimizing content and pages for better visibility on search engines. Download this study to learn how Yelp simplified local SEO management with BrightEdge.
Tags : 
enterprise seo, content optimization, enterprise seo management, search engine optimization, seo, seo blog, seo careers, seo managment, seo platform, seo platform software, seo software, seo success stories, seo white paper, seo white papers, seo case study, seo case studies, seo technology, seo tool, seo tools, seo tracking
    
BrightEdge
Published By: Uberall     Published Date: Oct 08, 2018
Research shows that today’s in-store purchases tend to begin and end online. Even ready-tobuy consumers research online for nearby stores, go in-store to buy, and often leave a review about their experience. In turn, those reviews influence the purchasing decisions of your future customers. This makes it crucial for businesses to have a voice in those conversations, monitoring and responding to reviews and comments.
Tags : 
customer, store, consumer, business, read-to-buy, local marketing, reputation management
    
Uberall
Published By: Oracle     Published Date: Nov 27, 2013
Fact: In the next three years, 53% of CFOs estimate that over half of their enterprise transactions will be delivered through the cloud, up from the 12 percent who use that delivery mechanism today. In addition to non-core business processes like project management and email, strategic CFOs are also starting to embrace the cloud to deliver core ERP processes, including financial management, human capital management, and procurement. Rather than view the cloud just as a cost-saving platform, they recognize the strategic benefits that the cloud delivers to get critical growth initiatives up and running quickly, whether that’s using the cloud to quickly upgrade to a new application, or delivering new mobile or analytical capabilities to employees.
Tags : 
cloud crm, technology, business needs, best practices, crm solution, solution at scale, sales, marketing, customer relationship management, pipeline, enterprise applications
    
Oracle
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