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marketing management

Results 301 - 325 of 459Sort Results By: Published Date | Title | Company Name
Published By: Aprimo, Inc.     Published Date: Dec 19, 2008
Financial Company Marketing maintains all key functions of marketing in-house to include: marketing strategy, creative services, direct mail, lead management, eCommerce, emerging markets, database, reporting analytics, strategic partnerships & cross-sell, and print vendor management.
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marketing process improvement, marketing resource management, aprimo, marketing productivity, network management, network performance management
    
Aprimo, Inc.
Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
As MRM becomes a mainstream tool of marketers, it is helpful to understand the technology underpinnings and the various types of business processes that are related to marketing.
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aprimo, marketing resource management, enterprise marketing management, campaign management, service oriented architecture, soa, it management, network architecture
    
Aprimo, Inc.
Published By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today's marketplace, marketing professionals need a solution that allows them to react to changing market conditions cost effectively: coordinated marketing communication at a lower cost.
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sdl tridion, a/b, multi-channel marketing, branding, crm, ecm, rss, xml, wcm, dam, wcm, web content management, multisite functionality, infrastructure, network architecture, network performance, content management
    
SDL Web Content Management Solutions
Published By: SDL Web Content Management Solutions     Published Date: Mar 02, 2011
Today's marketing and brand management groups are on the front lines of business mandates to grow international revenue, increase worldwide market share, and strengthen the impact of global brands. Businesses reaching for such goals face an environment of unprecedented pressures. How are companies dealing with the demands of multilingual marketing?
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multilingual marketing, wcm, branding, sdl, language, lob
    
SDL Web Content Management Solutions
Published By: SDL Web Content Management Solutions     Published Date: Mar 02, 2011
Today's marketing and brand management groups are on the front lines of business mandates to grow international revenue, increase worldwide market share, and strengthen the impact of global brands. Businesses reaching for such goals face an environment of unprecedented pressures. How are companies dealing with the demands of multilingual marketing?
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multilingual marketing, wcm, branding, sdl, language, lob
    
SDL Web Content Management Solutions
Published By: Qualtrics     Published Date: Mar 16, 2012
Information is power. The more information that we have, the better decisions we are able to make. This is true in business, academics, and science. We believe in making sophisticated research simple.
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survey software, online survey software, market research, marketing research, customer satisfaction surveys, data collection, enterprise feedback management, voice of the customer, enterprise survey tool, survey tools
    
Qualtrics
Published By: Blue Valley Telemarketing     Published Date: Sep 12, 2016
Download this eBook to learn how Telemarketing is perfectly paired with other forms of distribution to proactively assure that your content reaches your target audience at the right time and is of value to recipients.
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telemarketing, lead generation, sales pipeline, social media, content management
    
Blue Valley Telemarketing
Published By: Unica     Published Date: Sep 08, 2010
Oh Behave! How Behavioral Analytics Fuels More Personalized Marketing. This FREE report reveals how you can turn web analytics into a powerful enabler of Interactive Marketing. Included is a five-step migration path to Interactive Marketing success.
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unica, behavioral analytics, personalized marketing, interactive marketing, lifecycle management, retention
    
Unica
Published By: DNN Corp.     Published Date: Mar 26, 2014
This step-by-step playbook walks you through the five most important things you must do to recruit and engage your community. In this free playbook you’ll find: • 10-point quick start checklist, • Key responsibilities for the Community Manager, • Top Tactics for recruiting and engaging community members Download this free playbook with all the essentials you need to build and manage your organizations online community.
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dnn, online communities, marketing communities, community management, email marketing
    
DNN Corp.
Published By: CrownPeak     Published Date: Jun 30, 2009
This is the second of a three part CrownPeak White Paper exploring Why Content Marketing Is Online Marketing. In this series we present the new idea that Web content marketing is the central and most important tenet of online marketing. Today, the function of online marketing revolves around the Web which, itself, revolves around content. So as we talk about online marketing/marketers and content marketing/marketers consider them and yourself one and the same. Learn more today!
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crownpeak, roi, web content marketing, cms, content management system, web site development, infocenter, hosted services, open source software, project definition, rfp, request for proposal, vendor strengths, os/ databases, hardware, infrastructure, document management, portal, licensing, workflow management
    
CrownPeak
Published By: Reputation.com     Published Date: Feb 26, 2018
There’s no getting around it: Managing your online reputation is critical to a successful marketing strategy, as well as to the health and continued growth of your business. According to recent research, 87 percent of Americans say they trust online reviews to help them choose which local businesses or services will receive their hard-earned dollars. What’s more, eCommerce agency Corra found 88 percent of consumers have avoided a company because of a bad review. As consumers increasingly rely on online reviews, businesses that leave their online reputation to chance are at a severe disadvantage versus those with solid Online Reputation Management (ORM) programs in place. But where do you start?
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Reputation.com
Published By: Reputation.com     Published Date: Jun 29, 2018
There’s no getting around it: Managing your online reputation is critical to a successful marketing strategy, as well as to the health and continued growth of your business. According to recent research, 87 percent of Americans say they trust online reviews to help them choose which local businesses or services will receive their hard-earned dollars. What’s more, eCommerce agency Corra found 88 percent of consumers have avoided a company because of a bad review. As consumers increasingly rely on online reviews, businesses that leave their online reputation to chance are at a severe disadvantage versus those with solid Online Reputation Management (ORM) programs in place. But where do you start? What You’ll Learn in This Guide Online Reputation Management is a discipline that you can take on easily — step by step.This guide will take you through the basics of launching an ORM program in your organization. You’ll learn about: • Defining your goals • Where to focus your efforts • How t
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Reputation.com
Published By: IBM     Published Date: Feb 14, 2014
A social business is an organization whose culture and systems encourage networks of people to create business value. Social businesses connect individuals, so they can rapidly share information, knowledge and ideas by having conversations and publishing informal content. They analyze social content from multiple channels and sources, in addition to structured data, to gain insights from both external and internal stakeholders. When those things happen, innovation and business execution rates increase, better decisions are made, and customers and employees are more engaged and satisfied. Social businesses enjoy lower operating costs, faster speed-to-market, improved customer and employee engagement, and increased profitability. Many organizations don’t fully appreciate the magnitude of the value creation potential of social business.
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ibm, social business, marketing, social media, marketing management, analytics, marketing research, trends, customer interaction, customer service, crm, marketing software
    
IBM
Published By: Curalate     Published Date: Jul 17, 2014
Its time! You're finally ready to harness the power of the visual web to increase engagement with your brand. But before you attract users to your Pinterest page, you want to have content for them to interact with, right? This guide will take you through the process of building your first boards.
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instagram marketing, pinterest marketing, tumblr marketing, visual marketing, pinterest analytics, instagram analytics, pinterest for business, instagram for business, user generated content, social media management tools, visual social marketing, social media marketing tools, instagram tool, pinterest tool, curalate
    
Curalate
Published By: Blue Valley Telemarketing     Published Date: Dec 04, 2015
Learn how telemarketing places quality content in the hands of qualified decision makers in real time.
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blue valley, blue valley telemarketing, telemarketing, content marketing, content management, lead generation, sales pipeline, content delivery
    
Blue Valley Telemarketing
Published By: Act-On     Published Date: Apr 18, 2014
Webinars have much in common with real-world events and can deliver a similar quality of leads, at a lower cost per lead. Producing a webinar provides its own set of unique challenges, but with strategic planning, a project approach, and attentive execution, you’ll find yourself creating thoroughly professional webinars.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
    
Act-On
Published By: WordStream     Published Date: May 23, 2013
PPC bid management is one of the more complicated areas of PPC marketing, so many advertisers choose to automate using either the automated budding option in Google AdWords or a third-party bid management solution. Both approaches have their upsides and downsides - download this paper for the top bidding tips from 10 PPC experts.
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wordstream, ppc, ppc bid management, bid management tools, ppc management, adwords bidding, ppc bidding tips, ppc bid management strategy, optimize keyword bid, bid management software, ppc advertising
    
WordStream
Published By: Gleanster Research     Published Date: May 08, 2014
This Deep Dive explores the top 5 challenges your organization should watch out for before making an investment in marketing automation.
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gleanster, demand generation, marketing automation, crm, marketing software, it management, it spending, marketing automation technology
    
Gleanster Research
Published By: IBM     Published Date: Jul 24, 2012
Faced with a downturn in funding due to the global economic recession, nonprofit organizations need to improve their donor management capabilities so they can compensate for the reduction of government funding and diminishing level of donor contributions. Predictive analytics provides an effective way to understand and anticipate donor needs in order to increase the success of fundraising and marketing campaigns. Using this technology, nonprofits can gain a significant return on investment by increasing donor contributions, reducing costs and building stronger donor relationships over time. In this white paper, you'll learn how predictive analytics can help nonprofits achieve their funding goals by significantly improving the way they identify, manage and build relationships with donors.
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ibm, technology, marketing, predictive analytics, donor management, non-profit, business analytics
    
IBM
Published By: TRUSTe     Published Date: Jun 02, 2010
Ecommerce, Web Development and Design, and Direct Marketing professionals can take advantage of a new program designed to gauge your organization's privacy level. Thousands of companies leave the intricacies of privacy management to TRUSTe, 13 year old leader in online privacy. Gain an overview of the program today.
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truste, ecommerce, privacy, security, coppa, transactions, a/b, optimization, user experience
    
TRUSTe
Published By: Spredfast     Published Date: Aug 24, 2018
Looking for a general primer or quick tactical reference on social marketing? We wrote the 2018 version of the Social Media Pocket Guide for you. In engaging, easy-to-read chapters, the Pocket Guide provides a broad overview of social media’s evolution — including current themes like pay to play, digital integrations, social care, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and capitalizing on real-time trends. Do you learn by example? This guide is packed with fresh strategy inspiration from 15 different global brands and media properties. Keep The Social Media Pocket Guide on hand as your quick and definitive reference on all things social strategy.
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social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing, social media manager, social media marketing companies, social media analytics, social media marketing, social media software, digital marketing, social media marketing tools, social media monitoring tools, social media agency
    
Spredfast
Published By: IBM Unica     Published Date: Sep 08, 2011
This SiriusDecisions vendor profile features Unica, which offers a marketing automation platform that includes online and offline campaign management, Website and content personalization, activity-based campaign triggers, lead management, and customer data and Web analytics.
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ibm, unica, siriusdecisions, vendor profile, field marketing, automation platforms, integrated enterprise, demand creation provider grid
    
IBM Unica
Published By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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silverpop, engage, roi, metrics, email marketing, opens, clicks, recession, b2b, b2c, roi, return on investment, engaging, recipient, communications, customers, prospects, customer relationship management, crm, click-through rates
    
Silverpop Engage B2B
Published By: Digital Mind Factory     Published Date: May 05, 2010
Digital Mind Factory develops and manages performance-based media and marketing campaigns using our proprietary, turnkey demand generation and lead nurturing management service, that delivers results for such clients as Bausch & Lomb, The Walt Disney Co. and Anthem of Blue Cross.
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roi, digital mind factory, bausch and lomb, demand generation, turnkey, lead nurturing, management
    
Digital Mind Factory
Published By: IBM     Published Date: Jan 06, 2016
Your recruiting strategy should be an integrated partnership between strategy and tools. There is no secret sauce. However, if you broaden your approach and your definition of recruiting, attraction and connection, the goal of finding the right talent becomes increasingly attainable. Try creating a multi-faceted approach to talent attraction using target audiences and ads. Create a robust strategy to connect with talent in your lead management tool, social network, and career site or recruitment technology system. Be willing to change and try new tactics, even if it means starting small. There are countless ways to approach a truly social strategy for recruitment – when done right; they yield great results that can actually prove ROI. Embrace that recruiting is marketing and change how your team finds, attracts and connects with the next great employee for your company.
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recruitment, marketing, talent acquisition, recruiting strategy, talent search, social strategy, lead management tool
    
IBM
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