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marketing management

Results 176 - 200 of 460Sort Results By: Published Date | Title | Company Name
Published By: Intuit, Inc     Published Date: Jun 16, 2009
Nearly every business person regardless of their role – be it marketer, salesperson, consultant, engineer, or business owner – has acquired a second responsibility: project manager. In their desire to move quickly and keep costs low, many of these business people turn to the ubiquitous spreadsheet for help. Using a spreadsheet to track, update, and consolidate project information means spending valuable time on project administration – sending, receiving, and finding e-mails; cutting, pasting, consolidating, and reporting information; and reformatting, saving, and e-mailing spreadsheets.
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intuit, quickbase, project management, available, familiar, inexpensive, immediate, spreadsheets, certification, data management, data consolidation, data, workflow, multi-user access, scalable, data integrity, document management, security, audit, compliance
    
Intuit, Inc
Published By: Marchex     Published Date: Nov 11, 2010
This whitepaper is about taking the small business digital marketing products back to the drawing board to deliver a product set that help small businesses easily, cost-effectively, and efficiently address three fundamental needs: 1. lead generation; 2. online presence and reputation management, and; 3. relationship management.
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marchex, digital marketing, smb, small business, relationship management, lead generation, reputation, lead gen, online presence
    
Marchex
Published By: Marchex     Published Date: Oct 25, 2010
This whitepaper is about taking the small business digital marketing products back to the drawing board to deliver a product set that help small businesses easily, cost-effectively, and efficiently address three fundamental needs: 1. lead generation; 2. online presence and reputation management, and; 3. relationship management.
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marchex, digital marketing, smb, small business, relationship management, lead generation, reputation, lead gen, online presence
    
Marchex
Published By: IBM Software     Published Date: Feb 14, 2011
This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.
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ibm cognos, predictive analytics, marketing campaign management system, roi, customer behaviour
    
IBM Software
Published By: IBM Software     Published Date: Jul 29, 2010
This study highlights best practices from 72 companies to identify how best in class organizations use data to achieve superior performance.
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ibm software, data driven marketing, best practice, performance, customer engagement, marketing measurement, data management, roi
    
IBM Software
Published By: IBM Unica     Published Date: Sep 08, 2011
The survey found continued interest in many of the same issues, plus a more urgent need to turn data into action, increasing recognition of mobile's marketing power, and a desire for more integrated technology solutions.
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ibm, unica, marketing, data-into-action, contact management, technology infractructure, roi
    
IBM Unica
Published By: IBM Unica     Published Date: Sep 08, 2011
This SiriusDecisions vendor profile features Unica, which offers a marketing automation platform that includes online and offline campaign management, Website and content personalization, activity-based campaign triggers, lead management, and customer data and Web analytics.
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ibm, unica, siriusdecisions, vendor profile, field marketing, automation platforms, integrated enterprise, demand creation provider grid
    
IBM Unica
Published By: IBM Unica     Published Date: Apr 16, 2012
With end-to-end enterprise marketing management solutions from IBM, you can transform all aspects of marketing to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels. Read to find out more.
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ibm, enterprise marketing management, enterprise, end-to-end, it solutions, it management
    
IBM Unica
Published By: EMA     Published Date: Sep 23, 2013
Join Steve Brasen, EMA Managing Research Director, and Kimber Spradlin, IBM Product Marketing for Endpoint Manager, for this informative, on-demand Webinar where the latest unified endpoint management research is revealed. Learn the strategic management processes necessary to empower a mobile workforce with the agility to adapt to rapidly evolving business requirements. Topics discussed include: Securing devices without impeding user productivity Expanding management processes to address increased device heterogeneity Supporting employee-owned devices Simplifying practices for delivering business IT services Enhancing user flexibility in accessing IT resources necessary to achieve business goals
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ibm, ema, on-demand webinar, endpoint management, mobile workforce, strategic management, technology, productivity, wireless, data center
    
EMA
Published By: IBM     Published Date: Jul 24, 2012
Faced with a downturn in funding due to the global economic recession, nonprofit organizations need to improve their donor management capabilities so they can compensate for the reduction of government funding and diminishing level of donor contributions. Predictive analytics provides an effective way to understand and anticipate donor needs in order to increase the success of fundraising and marketing campaigns. Using this technology, nonprofits can gain a significant return on investment by increasing donor contributions, reducing costs and building stronger donor relationships over time. In this white paper, you'll learn how predictive analytics can help nonprofits achieve their funding goals by significantly improving the way they identify, manage and build relationships with donors.
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ibm, technology, marketing, predictive analytics, donor management, non-profit, business analytics
    
IBM
Published By: IBM     Published Date: Aug 01, 2012
Most CRM systems rely on historical analytics that provide a "rear-view mirror" of your customer relationships, offering little support for the decisions that shape the future. With predictive analytics, you can meet your customers' evolving needs with forward-looking insights that anticipate changes in customer attitudes, preferences, and actions. This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.
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ibm, technology, marketing, predictive analytics, predictive imperatives, customer value, customer relationship management, analytics, crm, revenue, profits
    
IBM
Published By: IBM     Published Date: Aug 08, 2012
Every day, people in your organization are struggling to make the right decisions - working with customers, partners, and each other - because they simply can't use all available data. There's too much of it for humans to internalize, understand, and apply in real time. That's why organizations that automate and optimize decisions informed by predictive analytics have a significant advantage over competitors. Read this IBM white paper and discover how decision management can help you effectively leverage your business data to support faster, more-accurate real-time decisions in virtually every area of your business. You can learn the following: the common types of business decisions and how decision management affects them; why most decisions today aren't based on any real business insight; benefits of decision management-what it is and how to adopt it; and the role of predictive analytics in effective decision management.
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ibm, technology, marketing, decision management, data, automation, optimization, business insight, predictive analytics
    
IBM
Published By: IBM     Published Date: Oct 24, 2012
Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision-making making marketing challenging. Learn more about the decision to match the right message to customer.
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ibm, marketing, analytics, decision, connected customer, real time marketing, decision management, customer experience
    
IBM
Published By: IBM     Published Date: Oct 24, 2012
Enterprise Marketing Management, is a software technology solution for marketing organizations that provides a comprehensive marketing platform for managing customer and prospect interactions throughout the customer life-cycle. Read on to learn more.
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ibm, emm, enterprise marketing mangement, knowledge, integration, enterprise applications, cross channel profile
    
IBM
Published By: IBM     Published Date: Oct 24, 2012
IBM's report of the industry benchmark analysis and the best practices guide to maximize holiday returns.
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ibm, emm, enterprise marketing management, marketing research, shopping season, holiday, e-commerce
    
IBM
Published By: Limelight Networks     Published Date: Jul 31, 2012
In this report you will learn how today's WCM platforms are fusing the best marketing automation practices with content management, allowing marketers to leverage content in new and innovative ways. Discover 10 of the top capabilities you should be considering for your website.
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web content management, wcm, it management, it support, cms, marketing automation, visitor profiles, market segmentation, demographic, visitor identification, campaign tracking, lead scoring, progressive profiling, lead qualification, social engagement, multiedvice, multilingual, multisite support, traffic management
    
Limelight Networks
Published By: Workfront     Published Date: Jun 25, 2014
When you started the game of marketing, you had brilliant ideas and the work ethic of a warrior. You felt undefeatable. Now, you feel like a pawn. You are tired, frustrated, and overwhelmed. Learn six key strategies to fight marketing work chaos and gain control of the board. Get the ebook now!
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at task, marketing, game of marketing, strategies, eliminate choas, enterprise work management, enterprise applications
    
Workfront
Published By: Salesforce     Published Date: Feb 21, 2013
What can Salesforce do for you? This ebook is a great first step to your answer. Download it now and get a taste of the world's #1 sales, service, and marketing app. Download now.
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crm, cloud, salesforce, marketing, app, application, saas, customer relationship management, social
    
Salesforce
Published By: Salesforce     Published Date: Feb 21, 2013
Evaluating a new CRM or looking for a guide to show what features are available as you grow? Download now to learn what main CRM features can take your organization to the next level.
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crm, cloud, salesforce, marketing, app, application, saas, customer relationship management, social
    
Salesforce
Published By: Salesforce     Published Date: Mar 19, 2013
See what top industry voices have to say about Service Cloud vs outdated technologies.
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crm, cloud, salesforce, marketing, app, application, saas, customer relationship management, social, social media, customer service
    
Salesforce
Published By: Percussion     Published Date: Jun 11, 2013
Many leading organizations that have invested substantial time and money building a web content management (WCM) system to run their web site often face a crossroads. Do they continue to support their own custom-built application and extend it to address the needs of the business today, or do they look to purchase a commercial software product to address these requirements. This leads to a delicate stand-off between the web site business owners (usually marketing), the development team (usually in IT) and the Finance office.
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cms, cms best practices, cms software, content marketing, content marketing platform, digital content management, content marketing platform, wcms, wcms software, web based cms, website cms
    
Percussion
Published By: Percussion     Published Date: Jun 11, 2013
Building a business case for investing in your web content strategy, whether through technology, additional people, or new processes will require that you justify to your senior executives that the investment will pay dividends. Use the folloing paper, and the four models that are presented here, as a framework to help guide your own investment justification process.
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cms, cms best practices, cms software, content marketing, content marketing platform, digital content management, content marketing platform, wcms, wcms software, web based cms, website cms
    
Percussion
Published By: Percussion     Published Date: Jun 11, 2013
This paper will explore how WCMS buyers can assess the costs associated to buy, customize and maintain prospective solutions. We will examine the five key areas of cost: User Adoption, Initial Implementation, Upgrades and Ongoing Re-implementation, Maintenance and Support Cost and Application Integration
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cms, cms best practices, cms software, content marketing, content marketing platform, digital content management, content marketing platform, wcms, wcms software, web based cms, website cms, content management systems
    
Percussion
Published By: Oracle     Published Date: Jan 21, 2014
The rise of big data provides Modern Marketers with an unprecedented level of insights. But too often, it's easy to get buried by the data. We put together 40 Must-See Charts for Modern Marketers, offering analysis and intelligence today's marketers need to know across a range of disciplines from email marketing and lead management to social media and events.
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modern marketers, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 21, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud a task that can be easily accomplished through the implementation of Marketing Technologies.
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marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
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