Let’s face it: in today’s B2B landscape, the buyers call the shots. Buyers today are proactive, research
their own options, and often include many decision makers rather than just one who can be wooed on
a golf course or over dinner.
So, where does that leave the salesperson? To succeed in this new landscape, sales professionals must
understand how the buyer’s journey has changed and unlock the advantages that data analytics and
statistical modeling can offer. Sales and marketing teams must also learn how to align their efforts to
present a truly coordinated experience.
Read this paper to learn how to take advantage of untapped opportunities for helping sales teams
evolve in today’s buyer-empowered landscape.
Published By: WhatCounts
Published Date: May 05, 2010
Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.
This White Paper, sponsored by Pitney Bowes Marketing Solutions, a leading provider of web-based co-op marketing tools, examines the trends and challenges faced by companies looking to achieve more business growth from their trade marketing efforts.
Start Tracking Calls
Take your first step toward measuring all your marketing efforts in one dashboard. If you like it, continue using our service on a month-to-month basis with no contracts or minimums.
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.
See your peers' biggest priorities, most important KPIs, and marketing spending for mobile devices and experiences.
WHY SHOULD THE TARGET AUDIENCE CARE?
Between September and October 2017, Adobe surveyed close to 500 marketers and IT professionals to explore current mobile trends and priorities, get a glimpse of where they're going with their mobile efforts, and learn what the most advanced organizations are doing to create the next wave of transformative mobile experiences. Read our findings and see how mature your mobile strategies are in comparison to your peers'.
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
Pardot and Salesforce are complementary tools that really reach their full potential when paired together. Not only can these tools improve marketing and sales alignment, they can also provide greater insight into campaign performance, jumpstart lead generation efforts, and positively impact ROI. If you’re thinking about integrating these two systems, it’s important that you understand the benefits this will provide and the steps that will be required for implementation. So, let’s get started!
Published By: Evariant
Published Date: Nov 08, 2018
Smarter growth for healthcare providers requires a strong patient acquisition engine that can demonstrate ROI. By focusing on the financial impact of marketing efforts, healthcare marketers demonstrates why these efforts warrant further investment.
This guide presents the Evariant approach to calculating service line ROI from marketing spend. It includes a standard set of formulas and optional factors that may be relevant to certain service lines and system-wide operations.
Published By: Bluecore
Published Date: Oct 23, 2018
AFTER DECADES IN THE LIMELIGHT, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table.
Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages.
The lifeblood of discrete organizational inputs—customer phone numbers, invoices, marketing prospect lists, inventory calculations, employee job descriptions—once existed in disconnected silos, typically transcribed on carefully guarded pieces of paper, limited in lifespan and scope to the department or person carefully guarding it. Now, the modern organization both enjoys, and drowns in, a proliferation of business data both ripe for strategic possibilities and staggering in complexity. Few are the companies who feel they’ve totally tapped into its power to supercharge their growth efforts.
Download this white paper to find out how your company can cultivate key relationships.
Maximize your email marketing campaigns and improve ROI- let the "25 Essentials for Exceptional Email Campaigns" be your guide to the essential rules of email engagement, with fundamental best practices that will help you get the most from your email marketing efforts.
During the busy holiday season, it takes exceptional marketing to
stand out from the crowd. Make a statement with social integrations that place your customer at the heart of your campaign. It’s a timeless look. During the 2013 holiday season, luxury watch retailer Tourneau increased watch sales 57% by helping fans find the perfect gift with their omni-channel #TourneauKnows campaign. Just as in fashion, your brand
should seek campaign inspiration further afield. Take a cue from tech sector giant, Cisco, who breathed new life into the banner ad by creating socially powered ad units. It was an arresting experience that aligned with readers of The Huffington Post, where the ads were displayed.
If you are seeking new, innovative ways to capture your audience’s attention this holiday season—look no further—we’ve curated the top five social experiences for the holidays to inspire your efforts.
Companies that can harness the
power of data are tomorrow’s
winners. At Acoustic, we believe
deeply in the importance of putting
data into context to help companies
quickly determine which marketing
messages are resonating and which
strategies are outpacing the market.
The 2019 Marketing Benchmark
Report examines email and mobile
marketing messages sent by
thousands of brands in 2018 to
establish industry standards on
customer engagement, delivery
and subscriber churn. Our analysis
uncovers trends and benchmarks
than can help you optimize your
audience outreach. Use this
valuable information to compare
how your campaigns are performing,
see where to focus your efforts and
build your case for more investment.
Published By: Oracle OMC
Published Date: Jul 16, 2018
Going the distance in digital marketing means going across channels. (Because scattered efforts can only lead to scattered results.) Catapult your campaigns with consistent personalization – and drive more sales than you ever thought possible.
Published By: Oracle OMC
Published Date: Nov 30, 2017
In today's marketing environment, how are CMO's using data to be more effective? CMOs weigh in on their top challenges and opportunities surrounding data driven marketing, revealing a clear emphasis on the need to demonstrate ROI, use testing to optimize efforts, and increase personalization in marketing activities.
While most marketing channels have standardized methods for calculating ROI or value, other channels, like social media, can be harder to quantify. We compiled this report to help you better understand how social media delivers on real business objectives, and how to get the most value, and highest ROI, from your social marketing efforts. Download to learn more.
Before you jump on the buzzword bandwagon, let uberVU via HootSuite help you decide if real-time marketing is right for your business. In our latest white paper, we’ll explain the different types of real-time marketing, show you how to utilize them within social media and provide examples of successful real-time marketing efforts.
Published By: ePharma
Published Date: Jan 08, 2018
Digital Health solutions are still mostly driven by marketing departments, whether they be novel devices that alter the way we treat rare diseases or commonplace wearable bands that track our activity....With added information and innovative ways to improve health and access to care, marketing can now truly utilize innovative strategies to touch all the key players in the health ecosystem.
There are three key areas to explore:
1. Consumer Awareness
2. B2B Becoming B2C
3. Legal Aspects
Published By: Seismic
Published Date: May 14, 2019
Content is the backbone of marketing departments across the globe.
Not only does content cost less than traditional marketing efforts (62% less to be exact, according to Demand Metric), it also provides 3x as many leads for the investment.
So, what's the problem you ask? The problem is that leads don't necessarily translate to revenue. For content to truly be worth the investment, it needs to result in a measurable return.
This guide unlocks how to find the answer to the often asked question: How much revenue are your content efforts driving?
Every organisation is at a different point in their progression with campaign management. Maybe you’ve had some success with email marketing and you want to expand your efforts across additional channels. Perhaps you invested in a campaign management solution several years ago when you had fewer marketing channels, simpler data sets and less sophisticated customers. It could be you’re a new marketing team, eager to set yourself up for success with an enterprise-class campaign management solution that meets all the requirements you know about—and even some you don’t.
Published By: Marketo
Published Date: Mar 23, 2015
As a marketing leader you know that each customer experiences numerous touch points with your company throughout their lifecycle. And it’s the job of marketing to ensure that each interaction has a positive impact and moves the customer on to the next stage. But how can you measure the success of your combined efforts and their impact on your customer’s lifecycle? Download our Customer Activation—Marketing With A Measurable Purpose ebook to learn more.
Once again, we joined forces with Econsultancy to understand the current state of digital marketing and to offer you the latest digital trends. We compiled the results from more than 14,000 marketers who responded and are sharing the insights in the Digital Trends 2017 report.
Read the report to learn:
What challenges and opportunities marketers see in 2017
Where marketers will be focusing their efforts this year
How marketers are looking beyond marketing to create outstanding customer experiences
Simply fill out the form to download the report.
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Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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