Social marketers need to reach the right customers with the right message, connect social to business results, and manage customer relationships across all digital experiences. Adobe Social makes social marketing easier and more effective than ever
Forrester identifies the social technology marketers need.Download this Forrester report to discover the four social technology categories that matter most to marketers, along with tips on how to select the right vendors.
Published By: Teradata
Published Date: Apr 30, 2014
Knowledge is power. And for marketers, there is no greater knowledge than understanding your customers. What would you do if you knew you always had the right data to gain insight on your customers and your related marketing efforts?
Get your data working for you – Download our whitepaper today!
Published By: TruSignal
Published Date: Jun 03, 2013
This white paper aims to provide B2C digital marketers with a better understanding of why you may need an audience expansion technique and what questions to ask yourself before you get started. We hope to not only build an imperative for audience expansion techniques, but also to offer a guide that will help you choose the right data and right techniques for reaching more of your desired prospects online. Specifically, this white paper will discuss and differentiate two specific expansion approaches: lookalike and act-alike audiences including how they are built, the problems they solve and how to use them effectively throughout the marketing funnel.
In the rush to digital, B2B marketers have ignored a crucial element that salespeople and buyers need: direct human interaction. Sales teams know that calls close customers, and 97% of B2B technology buyers want direct interactions with the provider during the research and purchase process. So why have we left voice conversations behind?
In order to get more sales qualified leads and master marketing automation in a multichannel world, we need to bring back human engagement. Join Invoca and guest Forrester Analyst Lori Wizdo as they examine:
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
There’s no doubt that your digital asset management system (DAM) can change everything when it comes to delivering the right customer experience at the right time. According to 78% of marketers, DAM is key to speed up time to market. It fast-tracks everything — from asset creation and management to campaign delivery. A next-generation DAM can turn your content marketing into compelling customer experiences. To learn more content marketing tips, read Breaking the DAM. ?
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time.
Read the Adobe white paper to learn:
• How metadata can help increase brand consistency across multiple channels and devices
• Why marketers need digital asset tools that increase responsiveness to consumers in real time
• The importance of rich media in delivering personalized content that deepens customer connections
Put your data in the hands of those who need it most, so they can act quickly to deliver great customer experiences. And a better bottom line.
Data is no longer the domain of a few. Everyone in your organization should be thinking about it. And more importantly, acting upon it. This means taking data insights out of the realm of data scientists and making them a natural part of everyone’s workflow — from the marketing department to the executive team.
To seize and capitalize on the data you already have, it’s important for analysts and marketers to rethink data—shifting from a reporting mindset to an action mindset.
74% of organizations want to be data driven, yet only 29% say they’re good at connecting analytics to action.
In the race to please customers and beat out the competition, there’s been a lot of talk about customer data platforms (CDPs). For marketers, a CDP is just what they’ve been looking for — a more comprehensive approach to unified customer data that lets you include raw personally identifiable information or sensitive data in your data pool.
But while IT teams see the ultimate value, they may question the idea introducing a new point solution that complicates their tech stack even more. The days of brute forcing customer experience with new technology are over. Today, IT teams need to make decisions about customer experience management that span the business and go beyond marketing. That requires a different approach to the customer data problem. To learn more about our solution to the customer data platform, read our article Real-time CPD. Real-time customer experience.
Published By: Thismoment
Published Date: Oct 08, 2014
Brands are in a content pressure cooker.
The demand for quality content is forcing marketers to keep a
rapid pace with emerging technology and consumers’ growing
expectation for real-time, authentic connection with brands.
How does one keep up with such a rapid pace? Download Becoming a Brand DJ today to gain insight on how to stay up to speed with consumers expectation in the emerging world of technology.
As channels fragment and consumer identities multiply, businesses are struggling to achieve a single customer view. This guide provides actionable strategies to achieve this “holy grail” to better understand your audience, build relevant experiences and grow customer relationships.
Get tactics and examples to help you:
Identify your customers across channels and devices
Manage today's volume and variety of customer data
Integrate and apply data across marketing campaigns
Build more personalized customer journeys
Marketers are struggling to connect with consumers across all available outlets while still providing an aligned customer experience. The white paper examines three key ways to create a successful omni-channel experience while establishing cohesive brand and customer identities.
Learn how to:
Develop an interactive mobile strategy
Streamline physical and digital interactions
Engage customers across channels
As company buying behaviors evolve, it's imperative to evolve your marketing strategies to align with the new marketplace. Luckily, with customer data becoming more and more available, smart industrial marketers are armed with high-quality proof points to establish efficient and effective programs that prove and improve marketing ROI.
From awareness to consideration to intent to conversion, marketers can now track campaigns at an extremely detailed level. Learn how to align the right programmatic tactics and metrics for each stage of the customer journey.
Email marketing has entered a new era of innovation, allowing the travel and hospitality industry to reach and engage consumers like never before. But consumer expectations are also high. Today, a successful email campaign takes contextual messaging and offers that speak to each customer on a personal level.
In this playbook, you’ll find examples of contextual email marketing campaigns for the travel and hospitality industry that have proven to engage customers, drive ROI and build a loyal fan base. We’ve also packed it with email tips and best practices designed specifically for today’s travel and hospitality marketers.
Modern marketers have access to endless amounts of data and limited time to process and analyse it. Transforming it into something that offers real value is essential and the basis for marketing success.
Download ‘8 Smart Data Tips for Modern Marketers’ to get actionable tips and tricks that will help you avoid analysis paralysis, enhance customer experiences and identify new customers.
Aunque el 89% de los líderes de marketing considera que debe proporcionar una experiencia óptima a los clientes para diferenciar sus productos y servicios en la era digital, solo el 20 % piensa que ha cumplido con éxito esta promesa. Lo cual significa que a los marketers les cuesta llegar a la audiencia adecuada en los diferentes canales, y resulta en bajas tasas de conversión, relaciones breves con los clientes y pérdida de ingresos. Vea cómo Oracle Marketing Cloud ofrece simplicidad en el marketing para equipos, enfocado para las audiencias relevantes y una solución escalable para TI.
Published By: Monetate
Published Date: Oct 11, 2018
Product recommendations are a proven way for marketers to drive sales, boosting the revenue potential of every
shopping experience and increasing customer engagement overall. However, most current recommendations tools
have not kept up with the level of personalization that customers have come to expect, and they often fall short of
the precision that marketing teams need to create meaningful business impact. It may be time to reevaluate whether
your solution is doing all it can to meet the needs of your customers and your team.
Customer Engagement is a huge area of interest today, and a subject that countless marketers are talking about.
One thing above all is clear: the Engagement Economy provides incredible opportunity for brands. Those organizations that are willing to provide value and put the customer first will rise above the rest. To conclude, we highlight some of the key areas you should focus on:
Create an effortless experience —understand customers, and use this knowledge to deliver the right level of personalized service every time.
Make it easy to engage —offer a range of ways for customers to contact your organization to provide flexibility and meet the demands of a diverse customer base.
Go the extra mile —creating memorable experiences can pay off and be rewarded by brand champions telling friends and family, engaging on social media and writing positive reviews.
Published By: Smartling
Published Date: Jul 17, 2014
Today's marketing technology stack offers a simplified, streamlined view of prospects and allows marketers to automate the customer conversion process. You may have a content management system ready to generate compelling content and email and social media marketing systems poised to send that content to prospects in a timely manner. The problem is that many of them don’t speak your language.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW