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marketers

Results 151 - 175 of 911Sort Results By: Published Date | Title | Company Name
Published By: Dun & Bradstreet     Published Date: Feb 03, 2016
According to eMarketer, digital marketers have a “love affair with data,” and are planning to increase spending and usage in data-driven marketing strategies. Data helps marketers make more informed decisions about their most receptive audiences, so it should come as no surprise that 75% of B2B marketers currently leverage data to inform their digital advertising strategy, according to a new study.
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Dun & Bradstreet
Published By: HERE Technologies     Published Date: Aug 08, 2019
On-demand webinar published by eMarketer Marketers are using more location data than ever, but consumer privacy concerns and an evolving regulatory landscape have raised new challenges. There is a need for more consideration and transparency about collecting and using geolocation. Watch this webinar to learn about: • The various ways marketers are using location data today • How consumers feel about location sharing • How new government regulations may impact data collection Besides the two eMarketer Analyst, Hervé Utheza, Head of Media, Advertising & Telco at HERE Technologies joins the conversation and gives valuable insight on how to improve campaign performance through real world geometry. View the webinar now on demand.
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HERE Technologies
Published By: HERE Technologies     Published Date: Sep 23, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence? Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns. HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel. *Souce: Ovum and Counterpoint Research annual indexes
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HERE Technologies
Published By: HERE Technologies     Published Date: Sep 23, 2019
While the retail industry has made great stri des in understanding the online journeys of consumers, it has been difficult to observe and analyze their wh ereabouts and movements offline . Advanced location intelligence enables marketers to observe consumer journeys to within meters, whether indoors or outdoors, as they move ar ound ever - changing environments, such as stores, malls, restaurants, residential addresses, landmarks, and places of interest. This eBook explores how retailers are starting to launch more targeted campaigns by using location to understand consumer behavior. Find out why location intelligence ca n bring a wide range of benefits to the entire retail industry : data - driven audience segmentation, real - time location targeting, reduced ad - spend, enhanced campaign attribution, and more.
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HERE Technologies
Published By: SiteImprove     Published Date: Oct 02, 2019
This report is an attempt to understand what marketing leaders view as their top issues with regard to corporate websites and broader digital presences, and to identify their focus areas today and over the next 12 months. The results point to a desire for marketers to optimise the customer experience across every touchpoint. That aim is commendable but, as our research makes clear, there are serious obstacles along the way.
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SiteImprove
Published By: Bazaarvoice     Published Date: Oct 15, 2012
Charles Schwab understands that customers make their best marketers - the financial service firm acquires 40% of its new business through customer referrals. Charles Schwab shares best practices that can guide organizations to invest in social.
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forrester, customer acquisition, reviews, social, opinions, transparency
    
Bazaarvoice
Published By: TimeTrade Systems Inc.     Published Date: Apr 21, 2011
Business-to-business CMOs need to stay current on emerging technologies that improve customer engagement. This Forrester Research report overviews new technologies marketers us to improve customer acquisition and engagement at different stages of the customer life cycle.
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b2b marketing, marketing tools, lead generation, marketing technology, website conversion, timetrade, forrester, jeff ernst
    
TimeTrade Systems Inc.
Published By: Adobe     Published Date: Nov 06, 2012
Adobe has released the 2012 Digital Marketing Optimisation Survey Results, which focuses on the key areas where digital marketers need to excel in order to ensure success: personalisation, social media, mobile, and customer experience.
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adobe, digital marketing, optimization, optimisation, web content management, customer experience
    
Adobe
Published By: Neustar     Published Date: Aug 20, 2012
Viewers will learn how to utilize customer data combined with next generation marketing analytics to create granular consumer segmentation that can be put to action in real-time on their Websites.
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web analytics, site optimization, segmentation, customize messaging, custom offers, marketing strategy, personalized website, custom landing page
    
Neustar
Published By: Neustar     Published Date: Aug 20, 2012
Marketers are buzzing about lead scoring - everybody wants it, but . . . will it work in your business? How will it change your processes? How do you get started?
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lead scoring, liberty university, marketing analytics, lead qualification, lead routing, lead quality score, consumer analytics
    
Neustar
Published By: Neustar     Published Date: Aug 20, 2012
Lead Scoring remains a hot topic in the lead generation industry. Now, online marketers can gain even more insight into their lead scores with Lead Optimization. What's the difference between Scoring and Optimizing?
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lead scoring, lead optimization, marketing analytics, lead qualification, lead routing, lead quality score, consumer score, consumer analytics
    
Neustar
Published By: Neustar     Published Date: Feb 27, 2013
All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.
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web optimization, lead generation, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization
    
Neustar
Published By: CEB     Published Date: Aug 12, 2013
B2B buyers are learning on their own and delaying contact with suppliers until late in the purchase. Most B2B marketers are fighting back with thought leadership—but it’s not working. The Challenger Marketing approach helps marketers stand out amongst the noise and more reliably reset the customer’s purchase criteria decisively in theirf avor.
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content marketing, thought leadership, b2b marketing, demand generation, lead generation
    
CEB
Published By: Bulldog Solutions     Published Date: May 20, 2013
This executive overview focuses on one of these drivers--program effectiveness--defined by leading marketers as programs that drive a high level of conversion and prospect engagement throughout the buyer's journey. in this executive overview, we'll take a look at the current buyer landscape, and then at five five best practice areas that need to be optimized in order for your programs to reach their full potential.
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program effectiveness, b2b, b2b buyers, message alignment, buyer insights, audience acquisition, performance monitoring, campaign
    
Bulldog Solutions
Published By: Bulldog Solutions     Published Date: May 20, 2013
The pressure on marketers is mounting. What's standing between you and your revenue goals? The Revenue Performance Methodlogy is framework that identifies, defines, and relates the core 15 competencies to your world, allowing you to begin making incremental and simultaneous improvement to your sales and marketing plan.
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balanced budget, marketing budget, revenue goals, campaign, campaign effectiveness
    
Bulldog Solutions
Published By: Dun & Bradstreet     Published Date: Jul 15, 2015
Marketers, discover how to use data to uncover the full potential of a lead.
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Dun & Bradstreet
Published By: EngageSciences     Published Date: Nov 04, 2014
This infographic illustrates the power of the user generated content and the 4 main ways this can work for your brand.
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user generated content, ugc, advocacy marketing, content aggregation, content curation, social commerce, social media marketing, the power of user generated content
    
EngageSciences
Published By: Oracle Oracle Marketing Cloud     Published Date: Oct 20, 2015
This whitepaper reveals how marketers are adapting to this new age of the customer and the challenges they face.
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modern marketer's guide, online marketing, delivery content, customer experiences, customer engagement
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Oct 20, 2015
This paper illustrates how Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualised customer experiences across the digital channels.
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capture consumer attention, customer engagement, customer experience, digital marketing
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Oct 20, 2015
Lesen Sie diesen kleinen Guide über was Sie tun können, damit Ihre Webseiten und Whitepaper, Social Posts und Suchmaschinenoptimierung vorbereitet sind Ihrem Publikum den Weg zu zeigen, den es sucht.
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targeting, clear targeting, customer engagement, gain audience, customer relationship, modern marketers
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Oct 20, 2015
Learn how top marketers improved their Social Media Marketing.
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social media, data-driven social media, social media marketing, online marketing, social engagement
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Oct 20, 2015
If you are a marketer and are looking to scale your efforts in an efficient and effective manner, data has quickly become the core of your strategy and will continue to drive your efforts for many years to come.
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Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Oct 20, 2015
This whitepaper delivers an in-depth overview of DMPs and provides actionable, useful information for marketers and agencies hoping to implement a DMP to improve programme outcomes
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data management platforms demystified, dmps, marketing data, marketing data to target, marketing data to generate revenue
    
Oracle Oracle Marketing Cloud
Published By: Oracle Oracle Marketing Cloud     Published Date: Mar 10, 2016
Recipes for Modern Marketing success? Coming right up! No matter how you slice and dice it, Modern Marketing success depends on the techniques and ingredients you use.
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marketing, digital marketing, modern marketing, customer experience, digital marketing
    
Oracle Oracle Marketing Cloud
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