Published By: Marketo
Published Date: Aug 02, 2016
Download this ebook to learn more about sales and marketing alignment, including:
What is sales and marketing alignment
- The benefits of sales and marketing alignment and why it is important
- How the two departments can define common terms, set common goals, and utilize lead scoring to their advantage
- How to structure your organization to promote alignment
- How to create service-level agreements
Published By: Marketo
Published Date: May 18, 2017
Across industries, marketing increasingly plays a critical role in company growth. After all, the top expectation of CEOs polled by Gartner, in the 2014 Gartner Executive Summary for CMO Leadership, Accountability, and Credibility within the C-suite, is that the CMO would not only improve, but also own the customer experience by 2016. Combine this with the fact that digital is quickly becoming the de facto medium for customer interactions, and it’s easy to see why it’s essential that CMOs build an effective, efficient, and scalable marketing technology (aka MarTech) stack.
Today, according to Forrester’s 2015 research, “Don’t Let Muddled Messaging Compromise Customer Experience,” as much as 90% of a buyer’s journey is self directed. Your buyers have moved online and many of them (likely a majority of them) prefer to be reached through
The SD-WAN market is in the early growth stage of the product lifecycle. Key factors driving market adoption include: cost
savings from efficient usage of private and public networks, ability to optimize hybrid cloud connectivity, and applicationaware
As fast-growing companies achieve greater market penetration, gain more customers and their organization grows, they often run in to a wall where internal processes struggle to keep up with continued demand. The key challenge to supporting that growth is laying the groundwork to scale the business effectively and efficiently while maintaining customer service and support.
Published By: Staples
Published Date: Jun 01, 2017
Formerly looked upon as just a cost center, the data center has taken center stage as the heart of your business operation. It has become an indispensable, critical component of your company's competitive strategy. As such, your data center has the same needs as the business it serves — the need for agility, flexibility, and adaptability to respond to new opportunity as quickly and effectively as possible. This white paper covers the latest trends that will promote your data center's growth beyond its current state.
Manufacturers are gunning for growth and plan to put significant investment into R&D and new markets in order to achieve their ambitions. But without overall market growth, competition will be fierce. Read more.
Published By: LeadGenius
Published Date: Dec 22, 2016
Sales Velocity is an excellent Marketing-Sales alignment metric, because it combines high-level KPIs from both departments. In this whiteboard video, Lena Shaw, Director of Marketing & Growth at LeadGenius, shows marketing and sales leaders how to use sales velocity.
Published By: Bizible
Published Date: Jul 25, 2017
Marketing ops is poised for another major evolution, cementing their role as revenue drivers. Download this ebook to learn more about Revenue Ops and how marketing & sales operations make growth possible.
Published By: Magento
Published Date: Nov 15, 2017
To compete for your customer’s loyalty and share of wallet, you need
to deliver an optimized experience. But to truly grow your business
you need to examine your competitive strategy.
Here are four steps to delivering value to customers, beating your
competition and winning market share:
1. Create Engaging Customer Experiences
2. Scale for Growth
3. Boost Efficiency
4. Empower Innovation
Published By: Microsoft
Published Date: Jul 20, 2018
What sales and marketing gaps are you defending? How
are they impacting your ability to hit your numbers? In
this guide, we examine five massive gaps that could be
costing you time, customers, top-line growth and profit.
And we show you how to transform your business by
closing those gaps so you can get back to growing.
• Discover how to transform your business by
connecting sales and marketing with a shared set
of practices that have been proven to grow brands,
grow revenue and increase profit.
• Get expert advice from leaders who have walked
in your shoes, leaped over the gaps and unleashed
sales and marketing to drive growth – together.
• Watch insight-packed webinars from Forrester
Research, Microsoft and Adobe.
Switzerland Trade & Investment Promotion continues to rank at the top of key FDI indicators and is a strong location for North American companies looking for fast and sustainable growth in Switzerland and the European market. Watch this online discussion about globalization trends, drivers and opportunities and how they affect today's business strategies.
As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers.
With the proliferation of customer experience initiatives, content marketing and an increasing need to fulfill content delivery on mobile devices, digital publishing has now become an important component of the digital toolbox for every organization.
Research firm InfoTrends recently released the 2015 Digital Publication Platform Market Overview, which finds that:
• Over 90% of enterprises are moving towards electronic documentation.
• The digital publishing platform landscape is made up of approximately 60 to 80 main companies, but is dominated by a few vendors that can be considered influencers.
• The digital publishing platform market will grow by a 25% CAGR (compound annual growth rate) over the next five years.
Learn more about the market, solution providers and take a look at the future of digital publishing in the InfoTrends Digital Publication Platform Market Report.
When you extend the global reach of your enterprise, you’ll find new markets for your products and services. That means reaching more potential customers, bigger growth potential, and higher ROI. But to tap into those emerging markets, you need to provide the best, most consistent user experience. Now, it’s possible for you to build, deploy, and manage modern apps at scale with a globally-distributed database—without the hassles associated with hosting in your data center.
Read the e-book Build Modern Apps with Big Data at a Global Scale and learn how Azure Cosmos DB, a globally-distributed turnkey database service, is transforming the world of modern data management.
Keep access to your data available, consistent, and safe—with industry-leading, enterprise-grade security and compliance. Start developing the best app experience for your users based on five well-defined consistency models:
Strong: Favors data consistency. Ideal for banks, e-commerce processing, and online booking.
The role of the CMO is rapidly evolving as CEOs raise expectations about how marketing should contribute to company growth. Who are today’s CMOs, where did they come from, what do they do best and how do they do it? gyro, Forbes Insights and SAP surveyed more than 300 marketing executives to find out. Uncover answers and insights when you discover the unique traits that create a “growth CMO,” an elite marketer who successfully drives cultural change, builds marketing capabilities for the future and achieves compelling business results.
Maximize go-to-market initiatives with SAP
To succeed in today’s hypercompetitive environment, consumer products companies need greater speed and agility. See how SAP C/4HANA solutions can help you synchronize activities across your modern trade and direct-to-consumer efforts – and ultimately bring you closer to your consumers. Grow your brand and your market share with an intelligent strategy.
The Crossover Effect: Positioning Consumer Products Companies for Growth
Learn how SAP empowers consumer products companies to improve customer experience and leverage new types of data, digital capabilities, and success measures to drive growth.
? Join the Direct-to-Consumer Revolution
Learn about how SAP Customer Experience solutions enable consumer products companies to get closer to the consumer than ever before.
? Henkel Drives Sales Innovation with SAP Trade Management
Martin Reinicke of Henkel Beauty Care shares how the SAP Trade Management solution helps the company adapt to rapid m
As market competition intensifies and company growth expectations increase, marketers are pressured to deliver measurable results and demonstrate the value they provide. Learn about new tools successful marketers are using to reach the right people through the right channels with the right message.
The insights provided by more than 700 Chief Human Resource Officers around the world show how workforce investment is shifting. Companies are beginning to focus more on growth, expanding into new markets and offering new products and services. But to make the most of potential growth opportunities in today’s dynamic global marketplace, organizations need to find ways to address the “borders” that are currently impeding their workforces.
Based on the key capability gaps revealed in this study, we believe organizations should focus on three critical workforce imperatives: cultivating creative leaders, mobilizing for speed and flexibility and capitalizing on collective intelligence.
This demo shows how Intuit Quickbooks Enterprise Solutions enabled by IBM Smart Business offers a smarter way to acquire, use and support business applications. Find out how you can use this software solution for your business to simplify inventory, purchasing, sales, and payroll, enabling you to cut costs and complexity.
Let’s face it: it’s competitive out there in the content marketing crowd. You need a strong content strategy to help you stand out.
Building a plan that places webinars at the hub of your marketing is the most sensible approach to spurring growth both now and in the future.
This DemandGen report explores how you can leverage webinars to generate a large and loyal following.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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