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market analytics

Results 101 - 125 of 528Sort Results By: Published Date | Title | Company Name
Published By: Neustar     Published Date: Feb 27, 2013
All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.
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web optimization, lead generation, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization, web messaging, landing page customization, b2c, business to consumer
    
Neustar
Published By: uberVU via HootSuite     Published Date: Jul 08, 2014
The Beginner’s Guide to Social Media Metrics will provide a blueprint for getting started with social analytics.
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hootsuite, social media, social media marketing, social media metrics, insights, business analytics, social metrics, social media data, social conversations, social data
    
uberVU via HootSuite
Published By: NetApp     Published Date: May 29, 2018
The analytics and BI platform market's multiyear shift of focus from IT-led reporting to business-led self-service analytics is now mainstream. Data and analytics leaders should invest in modern platforms for greater accessibility, agility and analytical insight from a diverse range of data sources.
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NetApp
Published By: SAP     Published Date: Nov 04, 2015
Download this eBook to learn more about these 6 strategies to simplify retail marketing: 1. Collect, consolidate, and analyze data 2. Integrate marketing and merchandising 3. Offer a consistent omnichannel experience 4. Deliver real-time, personalized customer engagements 5. Measuring marketing ROI 6. Stimulate loyalty and advocacy
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retail marketing, sap, data analytics, merchandising, omnichannel experience, customer engagement, roi, customer loyalty
    
SAP
Published By: Waterline Data & Research Partners     Published Date: Jun 15, 2015
This analysis profiles products that can accelerate the shift toward business-user-oriented, visual, interactive data preparation.
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gartner, analysis, data visualization, business tools, best practices, interactivity, vendor functionality
    
Waterline Data & Research Partners
Published By: GE Power     Published Date: Oct 05, 2016
Digital technologies are transforming the power sector. From delivering power to underserved markets to managing variations in market conditions and fuel costs, power leaders are using analytics and machine sensor data to create new operating dynamics and capture value. In this paper learn how digitizing power generation could yield up to $230MM for a new combined cycle gas power plant, and $50MM for existing ones.
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digital power plant, digital power, digital power station, distributor solution, efficiency of power generation, industrial power
    
GE Power
Published By: GE Power     Published Date: Feb 02, 2017
From balancing asset life and performance to managing variations in market conditions and fuel costs, power leaders everywhere are using data and analytics as a strategic asset to drive efficiencies and increase profitability for their business.
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GE Power
Published By: Google Analytics 360 Suite     Published Date: Jul 28, 2017
Today’s marketing leaders need sophisticated tools to turn data into cross-channel insights that improve performance. In a new report, Gartner compares 11 digital marketing analytics solutions across five key areas: data integration, exploration, advanced models, platform integrations, and measurement. Selecting the best solution for your team requires thoughtful analysis. How will you determine the best fit? Gartner’s Magic Quadrant can help.
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Google Analytics 360 Suite
Published By: Google Analytics 360 Suite     Published Date: Sep 05, 2017
Today’s meandering customer journeys take place over multiple channels and devices. Each interaction creates a stream of digital information, leaving marketers with a growing pile of data. But, with data seemingly everywhere, why are so many marketers still feeling like there’s not a drop to drink? Leaders Have a Data Strategy and Enable More Teams with Data In this research report from June 2017, Econsultancy surveyed more than 700 marketing and analytics executives at consumer brands to better understand how data factors into marketing strategy — and daily decision making. Two-thirds of leading marketers — those who outperformed their top business goal — say they currently have a documented data and analytics strategy. In this report, you’ll also learn how leaders have built data-driven cultures and why they are more likely to use: digital analytics to optimize user experience in real time audience-level data to personalize customer experience customer-level data to segment and r
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Google Analytics 360 Suite
Published By: Splunk     Published Date: Sep 10, 2018
The financial services industry has unique challenges that often prevent it from achieving its strategic goals. The keys to solving these issues are hidden in machine data—the largest category of big data—which is both untapped and full of potential. Download this white paper to learn: *How organizations can answer critical questions that have been impeding business success *How the financial services industry can make great strides in security, compliance and IT *Common machine data sources in financial services firms
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cloud monitoring, aws, azure, gcp, cloud, aws monitoring, hybrid infrastructure, distributed cloud infrastructures, reduce mttr/mtti, cloud monitoring free, cloud monitoring tools, cloud monitoring service, cloud billing monitoring, cloud monitoring architecture, cloud data monitoring, host monitoring, *nix, unix, linux, servers
    
Splunk
Published By: Splunk     Published Date: Sep 10, 2018
collectd is an open source daemon that collects system and application performance metrics. With this data, collectd then has the ability to work alongside other tools to help identify trends, issues and relationships not easily observable. Read this e-book to get a deep dive into what collectd is and how you can begin incorporating it into your organization’s environment.
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it event management, it event management tool, event logs, aiops platform, what is aiops, aiops vendor, market guide for aiops platforms, guide for aiops platforms, monitor end to end, itoa, aiops, predictive analysis, machine learning, event correlation, event management, it operations analytics, it analytics, ibm watson, hp monitoring, hp operations manager
    
Splunk
Published By: Splunk     Published Date: Sep 10, 2018
One of the biggest challenges IT ops teams face is the lack of visibility across its infrastructure — physical, virtual and in the cloud. Making things even more complex, any infrastructure monitoring solution needs to not only meet the IT team’s needs, but also the needs of other stakeholders including line of business (LOB) owners and application developers. For companies already using a monitoring platform like Splunk, monitoring blindspots arise from the need to prioritize across multiple departments. This report outlines a four-step approach for an effective IT operations monitoring (ITOM) strategy. Download this report to learn: How to reduce monitoring blind spots when creating an ITOM strategy How to address ITOM requirements across IT and non-IT groups Distinct layers across ITOM Potential functionality gaps with domain-specific products
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cloud monitoring, aws, azure, gcp, cloud, aws monitoring, hybrid infrastructure, distributed cloud infrastructures, reduce mttr/mtti, cloud monitoring free, cloud monitoring tools, cloud monitoring service, cloud billing monitoring, cloud monitoring architecture, cloud data monitoring, host monitoring, *nix, unix, linux, servers
    
Splunk
Published By: Spredfast     Published Date: Aug 24, 2018
Learn how to better connect with your audiences on each social channel. Our 2018 Social Audience Guide breaks down everything you need to know to from demographics, device usage and even site behavior. Start engaging in a more meaningful way, today. Download your guide.
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social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing, social media manager, social media marketing companies, social media analytics, social media marketing, social media software, digital marketing, social media marketing tools, social media monitoring tools, social media agency
    
Spredfast
Published By: Spredfast     Published Date: Aug 24, 2018
It only takes one accidental Tweet to undo years of brand reputation. It's important to understand the opportunities and risks your brand faces on social, and what you can do about them. Download this whitepaper to learn more about the risks and gain advice and tips on how to protect your brand.
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social media risk management, risks of social media, social media compliance, social media user management, social media security, social media management tools, social media monitoring, social media governance, social media manager, social media marketing companies, social media analytics, social media marketing, social media software, social media management software, social media marketing tools, social media monitoring tools, social media management company
    
Spredfast
Published By: Spredfast     Published Date: Aug 24, 2018
Looking for a general primer or quick tactical reference on social marketing? We wrote the 2018 version of the Social Media Pocket Guide for you. In engaging, easy-to-read chapters, the Pocket Guide provides a broad overview of social media’s evolution — including current themes like pay to play, digital integrations, social care, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and capitalizing on real-time trends. Do you learn by example? This guide is packed with fresh strategy inspiration from 15 different global brands and media properties. Keep The Social Media Pocket Guide on hand as your quick and definitive reference on all things social strategy.
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social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing, social media manager, social media marketing companies, social media analytics, social media marketing, social media software, digital marketing, social media marketing tools, social media monitoring tools, social media agency
    
Spredfast
Published By: Spredfast     Published Date: Nov 15, 2018
Can chatbots provide a great customer experience? Watch how top brands automate social customer service practices. You'll learn how to enhance agent workflows and use AI to better connect with the people you care about most.
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social media customer support, social media manager, social media customer service, social customer service, media com customer service, social customer care, social media and customer service, customer service through social media, social media support, social media customer care, client management software, customer support software, social media management tools, social media monitoring, social media training, social media marketing companies, social media analytics, social media marketing, social media software, social media management software
    
Spredfast
Published By: Location3     Published Date: Aug 31, 2018
When we released our first white paper in February 2015 discussing the ways multi-location businesses were using online media to drive in-store visits, most of the strategic opportunities being leveraged by marketers revolved around using things like promotional coupons, beacons and other tactics. While those methods certainly provided incremental lift in in-store traffic and revenue, there existed a number of gaps in connecting online data associated with promotional efforts, to data that indicated a customer actually converted offline at a business location. At press time for our original “online-to-offline” white paper, digital industry giants were still very much in the early stages of evaluating data points that signified offline customer conversions. Many of these “conversions” were somewhat implied (i.e. Clicks on “Get Directions” link), while others were a bit more reliable in signifying in-store visits and purchases made by consumers (i.e. downloadable coupon redeemed in-store
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marketing, local marketing, franchise, franchisor, digital marketing, online to offline, multi-location businesses, store visits, cross channel analytics
    
Location3
Published By: Sage People     Published Date: Jan 26, 2018
Do you know your people as well as you know your customers? Your people’s expectations and the way they work is changing. Employees are more diverse, mobile and technologically-savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything, from attracting and keeping the best talent, to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions.
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Sage People
Published By: Dassault Systèmes     Published Date: Jul 21, 2017
Obtaining a first-mover competitive advantage or faster time-to-market requires a new wave in analytics. Dassault Systèmes remains a leading innovator in Product Lifecycle Management (PLM) and has invested heavily in analytical technologies to further drive business benefits for its customers in the related areas of planning, simulation, insight and optimization. This white paper examines the challenges peculiar to PLM and why Dassault Systèmes’ EXALEAD offers the most appropriate solution. It also clearly positions EXALEAD PLM Analytics alongside related technologies like BI, data-warehousing and Big Data solutions. Understand and implement PLM Analytics to access actionable information, support accurate decision-making, and drive performance.
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product solutions, lifecycle management, tech products, data management tools, pdm, plm, process automation, product development speed, manufactures
    
Dassault Systèmes
Published By: iKnowtion     Published Date: Aug 11, 2010
Marketing executives seek ways to generate incremental revenue from marketing programs. A major retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.
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crm strategies, customer marketing, crm, marketing effectiveness, marketing analytics, lift modeling, incremental revenue, greater profits
    
iKnowtion
Published By: iKnowtion     Published Date: Sep 14, 2010
The terms "customer segmentation" and "customer predictive modeling" are often used interchangeably, however, they're very different and support different business objectives. This paper explains why both are required to effectively compete in today's customer-centric marketing landscape.
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crm strategies, customer intelligence, marketing analytics, customer development, marketing effectiveness, iknowtion, segmentation, modeling, predictive modeling, customer centric, targeted, roi
    
iKnowtion
Published By: IBM     Published Date: Apr 01, 2016
Traditional business intelligence (BI) looks backward at what has happened. In today’s marketplace, enterprises need to look ahead. In this eGuide from TDWI, you'll discover how advances in predictive analytics are enabling organizations to use insights about the past and present to make accurate predictions about the future.
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ibm, business intelligence, ibm connect, predictive analytics, enterprise applications
    
IBM
Published By: IBM     Published Date: Jul 08, 2016
In our 21-criteria evaluation of the dynamic case management (DCM) market, we identified the 14 most significant software vendors — Appian, bpm’online, Column Technologies, DST Systems, Eccentex, IBM, Isis Papyrus, Lexmark Enterprise Software, MicroPact, Newgen Software, OnBase by Hyland, OpenText, Pegasystems, and TIBCO Software — and researched, analyzed, and scored them. The evaluation focused on providers’ adaptive, analytics, and mobile features, all critical to helping enterprises tackle increasing volumes of varied and unstructured work. This report helps enterprise architecture (EA) professionals select the best providers to meet their unique needs.
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ibm, forrester, forrester wave, dynamic case management, dcm, networking, software development, enterprise applications
    
IBM
Published By: Teradata     Published Date: May 12, 2015
We evaluate vendors that provide applications that integrate executional, operational and analytical marketing processes. Companies seeking a solution that integrates campaign management, marketing resource management and analytics should review this research.
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Teradata
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