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management

Results 176 - 200 of 10745Sort Results By: Published Date | Title | Company Name
Published By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
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neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
    
Neolane, Inc.
Published By: Group M_IBM Q418     Published Date: Oct 02, 2018
Organizations are faced with providing secure authentication, authorization, and Single Sign On (SSO) access to thousands of users accessing hundreds of disparate applications. Ensuring that each user has only the necessary and authorized permissions, managing the user’s identity throughout its life cycle, and maintaining regulatory compliance and auditing further adds to the complexity. These daunting challenges are solved by Identity and Access Management (IAM) software. Traditional IAM supports on-premises applications, but its ability to support Software-as-a-Service (SaaS)-based applications, mobile computing, and new technologies such as Big Data, analytics, and the Internet of Things (IoT) is limited. Supporting on-premises IAM is expensive, complex, and time-consuming, and frequently incurs security gaps. Identity as a Service (IDaaS) is an SaaS-based IAM solution deployed from the cloud. By providing seamless SSO integration to legacy on-premises applications and modern cloud-
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Group M_IBM Q418
Published By: Group M_IBM Q418     Published Date: Oct 28, 2018
This tutorial shows you how IBM API Connect, a full API management solution, offers options to easily expose SOAP services as REST APIs.
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Group M_IBM Q418
Published By: Pitney Bowes     Published Date: Dec 11, 2008
This White Paper, sponsored by Pitney Bowes Marketing Solutions, a leading provider of web-based co-op marketing tools, examines the trends and challenges faced by companies looking to achieve more business growth from their trade marketing efforts.
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pitney bowes, co-op marketing tools, trade marketing, program controls, marketing funds management, market development funds, business development funds
    
Pitney Bowes
Published By: Pitney Bowes     Published Date: Apr 20, 2009
This Executive White Paper, sponsored by Pitney Bowes Marketing Solutions, a provider of web-based marketing automation solutions, examines the competitive advantages offered by marketing automation portals and the potential impact of these types of portals on marketing campaigns deployed in complex, rapidly evolving markets.
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pitney bowes, automated portals, marketing solutions, web-based marketing, competitive advantage, portal, channel marketing, sustainable, enterprise marketing, crm systems, crm, roi, partner, secure online marketing, marketing funds management, dashboard, list management applications, urls, seo, turnkey
    
Pitney Bowes
Published By: Site Pro PPC     Published Date: May 14, 2009
Often times hiring a professional to manage your PPC accounts actually saves you money. Check out our free whitepaper to find out why!
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site pro, ppc, ppc management, adwords, google, yahoo, msn
    
Site Pro PPC
Published By: Site Pro PPC     Published Date: May 14, 2009
Thinking about hiring a PPC Manager? This Whitepaper explores some of the most important questions you can ask.
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site pro, ppc, ppc management, adwords, google, yahoo, msn
    
Site Pro PPC
Published By: Mcorp Consulting     Published Date: May 12, 2009
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting
Published By: Mcorp Consulting     Published Date: Feb 17, 2010
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting
Published By: SAS     Published Date: Aug 13, 2018
You may know some data management basics, but are you aware of the transformational results that can result from doing data management right? This paper explains core data management capabilities, then describes how a solid data management foundation can help you get more out of your data. Fraudsters are only becoming smarter. How is your organization keeping pace and staying ahead of fraud schemes and regulatory mandates to monitor for them? In this e-book, learn the basics in how to prevent fraud, achieve compliance and preserve security.
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SAS
Published By: SAS     Published Date: Aug 28, 2018
Despite heavy, long-term investments in data management, data problems at many organizations continue to grow. One reason is that data has traditionally been perceived as just one aspect of a technology project; it has not been treated as a corporate asset. Consequently, the belief was that traditional application and database planning efforts were sufficient to address ongoing data issues. As our corporate data stores have grown in both size and subject area diversity, it has become clear that a strategy to address data is necessary. Yet some still struggle with the idea that corporate data needs a comprehensive strategy. There’s no shortage of blue-sky thinking when it comes to organizations’ strategic plans and road maps. To many, such efforts are just a novelty. Indeed, organizations’ strategic plans often generate very few tangible results for organizations – only lots of meetings and documentation. A successful plan, on the other hand, will identify realistic goals along with a r
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SAS
Published By: SAS     Published Date: Aug 28, 2018
Data integration (DI) may be an old technology, but it is far from extinct. Today, rather than being done on a batch basis with internal data, DI has evolved to a point where it needs to be implicit in everyday business operations. Big data – of many types, and from vast sources like the Internet of Things – joins with the rapid growth of emerging technologies to extend beyond the reach of traditional data management software. To stay relevant, data integration needs to work with both indigenous and exogenous sources while operating at different latencies, from real time to streaming. This paper examines how data integration has gotten to this point, how it’s continuing to evolve and how SAS can help organizations keep their approach to DI current.
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SAS
Published By: SAS     Published Date: Aug 28, 2018
Machine learning systems don’t just extract insights from the data they are fed, as traditional analytics do. They actually change the underlying algorithm based on what they learn from the data. So the “garbage in, garbage out” truism that applies to all analytic pursuits is truer than ever. Few companies are already using AI, but 72 percent of business leaders responding to a PWC survey say it will be fundamental in the future. Now is the time for executives, particularly the chief data officer, to decide on data management strategy, technology and best practices that will be essential for continued success.
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SAS
Published By: SAS     Published Date: Aug 28, 2018
You may know some basics about data management, but do you realize the transformational results data-management-done-right can produce? This paper explains core data management capabilities, then describes how a solid data management foundation can help you get more out of your data. From getting fast, easy access to trustworthy data to making better decisions and becoming a data-driven business, you’ll learn why good data management is essential to success. Multiple real-world examples illustrate how SAS customers have used data management to improve customer experience, boost revenue, remain compliant and become more efficient.
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SAS
Published By: SAS     Published Date: Aug 28, 2018
“Unpolluted” data is core to a successful business – particularly one that relies on analytics to survive. But preparing data for analytics is full of challenges. By some reports, most data scientists spend 50 to 80 percent of their model development time on data preparation tasks. SAS adheres to five data management best practices that help you access, cleanse, transform and shape your raw data for any analytic purpose. With a trusted data quality foundation and analytics-ready data, you can gain deeper insights, embed that knowledge into models, share new discoveries and automate decision-making processes to build a data-driven business.
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SAS
Published By: SAS     Published Date: Aug 28, 2018
With the amount of information in the digital universe doubling every two years, big data governance issues will continue to inflate. This backdrop calls for organizations to ramp up efforts to establish a broad data governance program that formulates, monitors and enforces policies related to big data. Find out how a comprehensive platform from SAS supports multiple facets of big data governance, management and analytics in this white paper by Sunil Soares of Information Asset.
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SAS
Published By: SAS     Published Date: Oct 03, 2018
Risks have intensified as retailers and financial organizations embrace new technologies to meet customer demands for convenience. The rise of mobile and online transactions introduces new risks – and with that, new requirements for fraud mitigation. This paper discusses key steps for fighting back against fraud risk by establishing appropriate and accurate data, analytics and alert management.
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SAS
Published By: Zynapse     Published Date: Jun 16, 2010
Data Governance has emerged as the point of convergence for people, technology and process in order to manage the crucial data (information) of an enterprise. This is a vital link in the overall ongoing data management process for it maintains the quality of data and makes it available to a wide range of decision making hierarchy across an organization
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zynapse, erp projects, data information, data management, governance, mdm, master data management, odm
    
Zynapse
Published By: Zynapse     Published Date: Sep 10, 2010
A whitepaper by Ventana Research discusses the need to combine business and technology in a unified approach for MDM implementations in diverse areas.
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zynapse, erp projects, data information, data management, governance, mdm, master data management, odm
    
Zynapse
Published By: Zynapse     Published Date: Sep 10, 2010
A whitepaper by Ventana Research describing the role and importance of partnerships between business and IT in MDM strategy
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zynapse, erp projects, data information, data management, governance, mdm, master data management, odm
    
Zynapse
Published By: Zynapse     Published Date: Sep 10, 2010
A 14-page whitepaper on how to achieve lower material costs and optimized inventory using Material Master Data Management
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zynapse, erp projects, data information, data management, governance, mdm, master data management, odm, mmdm, material
    
Zynapse
Published By: Zynapse     Published Date: Sep 10, 2010
A 26-page information rich whitepaper on the business benefits, challenges and best practices of Material Master Data Management
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zynapse, erp projects, data information, data management, governance, mdm, master data management, odm, mmdm, material
    
Zynapse
Published By: Zynapse     Published Date: Sep 10, 2010
UNSPSC enables preference item management, better spend analysis, supply standardization and information control. Whether you are deliberating on the need for a common product and classification standard for your company, or are an advanced UNSPSC adopter, we hope that "Adopting UNSPSC" will answer some of your questions and perhaps help you in some way to improve your purchasing and supply management processes.
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zynapse, erp projects, unspsc, data information, data management, governance, mdm, master data management, odm, mmdm, material
    
Zynapse
Published By: Zynapse     Published Date: Sep 10, 2010
A step-by-step guide to create the right business case for all your Master Data Requirements.
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zynapse, erp projects, data information, data management, governance, mdm, master data management, odm, mmdm, material, tpm
    
Zynapse
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