With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
Organizations are faced with providing secure authentication, authorization, and Single Sign On (SSO) access to thousands of users accessing hundreds of disparate applications. Ensuring that each user has only the necessary and authorized permissions, managing the user’s identity throughout its life cycle, and maintaining regulatory compliance and auditing further adds to the complexity. These daunting challenges are solved by Identity and Access Management (IAM) software.
Traditional IAM supports on-premises applications, but its ability to support Software-as-a-Service (SaaS)-based applications, mobile computing, and new technologies such as Big Data, analytics, and the Internet of Things (IoT) is limited. Supporting on-premises IAM is expensive, complex, and time-consuming, and frequently incurs security gaps.
Identity as a Service (IDaaS) is an SaaS-based IAM solution deployed from the cloud. By providing seamless SSO integration to legacy on-premises applications and modern cloud-
This White Paper, sponsored by Pitney Bowes Marketing Solutions, a leading provider of web-based co-op marketing tools, examines the trends and challenges faced by companies looking to achieve more business growth from their trade marketing efforts.
This Executive White Paper, sponsored by Pitney Bowes Marketing Solutions, a provider of web-based marketing automation solutions, examines the competitive advantages offered by marketing automation portals and the potential impact of these types of portals on marketing campaigns deployed in complex, rapidly evolving markets.
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
You may know some data management basics, but are you aware of the transformational results that can result from doing data management right? This paper explains core data management capabilities, then describes how a solid data management foundation can help you get more out of your data.
Fraudsters are only becoming smarter. How is your organization keeping pace and staying ahead of fraud schemes and regulatory mandates to monitor for them? In this e-book, learn the basics in how to prevent fraud, achieve compliance and preserve security.
Despite heavy, long-term investments in data management, data problems at many organizations continue to grow. One reason is that data has traditionally been perceived as just one aspect of a technology project; it has not been treated as a corporate asset. Consequently, the belief was that traditional application and database planning efforts were sufficient to address ongoing data issues.
As our corporate data stores have grown in both size and subject area diversity, it has become clear that a strategy to address data is necessary. Yet some still struggle with the idea that corporate data needs a comprehensive strategy.
There’s no shortage of blue-sky thinking when it comes to organizations’ strategic plans and road maps. To many, such efforts are just a novelty. Indeed, organizations’ strategic plans often generate very few tangible results for organizations – only lots of meetings and documentation. A successful plan, on the other hand, will identify realistic goals along with a r
Data integration (DI) may be an old technology, but it is far from extinct. Today, rather than being done on a batch basis with internal data, DI has evolved to a point where it needs to be implicit in everyday business operations. Big data – of many types, and from vast sources like the Internet of Things – joins with the rapid growth of emerging technologies to extend beyond the reach of traditional data management software. To stay relevant, data integration needs to work with both indigenous and exogenous sources while operating at different latencies, from real time to streaming. This paper examines how data integration has gotten to this point, how it’s continuing to evolve and how SAS can help organizations keep their approach to DI current.
Machine learning systems don’t just extract insights from the data they are fed, as traditional analytics do. They actually change the underlying algorithm based on what they learn from the data. So the “garbage in, garbage out” truism that applies to all analytic pursuits is truer than ever.
Few companies are already using AI, but 72 percent of business leaders responding to a PWC survey say it will be fundamental in the future. Now is the time for executives, particularly the chief data officer, to decide on data management strategy, technology and best practices that will be essential for continued success.
You may know some basics about data management, but do you realize the transformational results data-management-done-right can produce? This paper explains core data management capabilities, then describes how a solid data management foundation can help you get more out of your data. From getting fast, easy access to trustworthy data to making better decisions and becoming a data-driven business, you’ll learn why good data management is essential to success. Multiple real-world examples illustrate how SAS customers have used data management to improve customer experience, boost revenue, remain compliant and become more efficient.
“Unpolluted” data is core to a successful business – particularly one that relies on analytics to survive. But preparing data for analytics is full of challenges. By some reports, most data scientists spend 50 to 80 percent of their model development time on data preparation tasks. SAS adheres to five data management best practices that help you access, cleanse, transform and shape your raw data for any analytic purpose. With a trusted data quality foundation and analytics-ready data, you can gain deeper insights, embed that knowledge into models, share new discoveries and automate decision-making processes to build a data-driven business.
With the amount of information in the digital universe doubling every two years, big data governance issues will continue to inflate. This backdrop calls for organizations to ramp up efforts to establish a broad data governance program that formulates, monitors and enforces policies related to big data. Find out how a comprehensive platform from SAS supports multiple facets of big data governance, management and analytics in this white paper by Sunil Soares of Information Asset.
Risks have intensified as retailers and financial organizations embrace new technologies to meet customer demands for convenience. The rise of mobile and online transactions introduces new risks – and with that, new requirements for fraud mitigation. This paper discusses key steps for fighting back against fraud risk by establishing appropriate and accurate data, analytics and alert management.
Published By: Zynapse
Published Date: Jun 16, 2010
Data Governance has emerged as the point of convergence for people, technology and process in order to manage the crucial data (information) of an enterprise. This is a vital link in the overall ongoing data management process for it maintains the quality of data and makes it available to a wide range of decision making hierarchy across an organization
Published By: Zynapse
Published Date: Sep 10, 2010
UNSPSC enables preference item management, better spend analysis, supply standardization and information control.
Whether you are deliberating on the need for a common product and classification standard for your company, or are an advanced UNSPSC adopter, we hope that "Adopting UNSPSC" will answer some of your questions and perhaps help you in some way to improve your purchasing and supply management processes.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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