Advertisers have made great strides in understanding consumersí digital journeys. But in order to truly map the steps of the consumer Ė including bridging the journeys between digital and physical worlds Ė you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper.
HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
A growing urban population is putting increasing pressure on infrastructures Ė and creating a bigger challenge for governments to meet their safety, road performance and cost saving targets. Modern location mapping platforms are growing in accuracy and capabilities Ė giving governments a way to provide real-time, personalized and integrated mobility services to citizens.
In Ovumís Location Platform Index, 2H17, HERE has been ranked a leader based on overall reach and completeness Ė and the leader for platform completeness. In this report, you can see exactly how we measure up in the market against some of the leading competition.
Published By: SRC,LLC
Published Date: Jun 01, 2009
To mine raw data and extract crucial insights, business decision‚Äźmakers need fast and comprehensive access to all the information stored across their enterprise, regardless of its format or location. Furthermore, that data must be organized, analyzed and visualized in ways that permit easy interpretation of market opportunities growth, shifts and trends and the business‚Äźprocess changes required to address them. Gaining a true perspective on an organization’s customer base, market area or potential expansion can be a challenging task, because companies use so many relational databases, data warehouse technologies, mapping systems and ad hoc data repositories to gather and house information for a wide variety of specialized purposes.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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