Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
Today, IT leaders address the PC lifecycle across a continuum from control to transformation. Control is geared to optimization, while transformation focuses on the business impact of technology. Though the two approaches differ, they are not in opposition. They strive for the same goals and face similar challenges. As IT leaders provide their workforce with the tools to carry out the corporate mission, they should develop a PC lifecycle strategy that encompasses the key organizational needs of systems management, end-user productivity, business innovation and data-centric security. Read this Dell whitepaper to learn more about the findings of a recent Forrester Consulting study, “Digital Transformers Innovate, Digital Controllers Optimize”. This paper will help clarify the PC lifecycle continuum, from the basics of control to the advanced levels of transformation, so you will be better equipped to determine the needs of your organization on that spectrum.
Cloud-based data presents a wealth of potential information for organizations seeking to build and maintain competitive advantage in their industries.
However, as discussed in “The truth about information governance and the cloud,” most organizations will be challenged to reconcile their legacy on-premises data with new third-party cloud-based data. It is within these “hybrid” environments that people will look for insights to make critical decisions.
A must-read for IT professionals that provides a comprehensive analysis of the API management marketplace and evaluates 22 vendors across 15 essential criteria.
APIs are the de-facto standard for building and connecting modern applications. But securely delivering, managing and analyzing APIs, data and services, both inside and outside an organization, is complex. And it’s getting even more challenging as enterprise IT environments grow dependent on combinations of public, private and hybrid cloud infrastructures.
Choosing the right APIs can be critical to a platform’s success. Likewise, full lifecycle API management can be a key ingredient in running a successful API-based program. Tools like Gartner’s Magic Quadrant for Full Life Cycle API Management help enterprises evaluate these platforms so they can find the right one to fit their strategy and planning.
Apigee is pleased to offer you a complimentary copy of the Gartner report. Access in-depth evaluations of API managemen
Cloud- based data presents a wealth of potential information for organizations seeking to build and maintain competitive advantage in their industries. However, as discussed in “The truth about information governance and the cloud,” most organizations will be challenged to reconcile their legacy on- premises data with new third- party cloud- based data. It is within these “hybrid” environments that people will look for insights to make critical decisions.
Cloud-based data presents a wealth of potential information for organizations seeking to build and maintain competitive advantage in their industries. However, as discussed in “The truth about information governance and the cloud,” most organizations will be challenged to reconcile their legacy on-premises data with new third-party cloud-based data. It is within these “hybrid” environments that people will look for insights to make critical decisions.
This whitepaper will explore the anatomy of targeted attacks: the inner workings of the APT lifecycle. It will also provide an in-depth overview of Trend Micro Deep Discovery advanced threat protection solution, and how it enables enterprise IT to adopt a custom defense strategy that modernizes its risk management program to defend against targeted attacks. Deep Discovery is at the heart of the Trend Micro Custom Defense solution against targeted attacks.
Published By: MuleSoft
Published Date: Apr 13, 2016
New Enterprise challenge has emerged. With the number of APIs growing rapidly, managing them one-off or via Excel or corporate wiki is no longer feasible.
The smartest organizations have discovered a set of best practices to design powerful APIs that leverage existing services, to effectively manage those APIs throughout their lifecycle and to scale their deployment across consumers and devices. This eBook examines the relationship between APIs and services and presents the key elements of a successful API strategy in the form of 7 habits.
In this eBook you will learn:
- How to leverage existing services in the API economy
- Where to get started with your API strategy
- Key criteria for selecting an API Management solution
- Strategies to overcome API security and identity challenges
- How and why to apply the fundamentals of API First Design
Published By: MuleSoft
Published Date: Nov 01, 2016
Gartner Magic Quadrant for Full Lifecycle API Management
Read this complimentary copy of the 2016 Gartner Magic Quadrant for Full Lifecycle API Management, and find out why MuleSoft was named a Leader based on completeness of vision and the ability to execute. Read on to learn:
Expert perspectives on API management
Critical analysis of key differentiators
Latest developments in integration technology
Industry benchmarks and trends
As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.
An effective marketing investment strategy will help you take inventory of your current measurement framework and develop a more accurate, reliable and consistent strategy for assessing and improving the performance of your marketing spend.
IDC has found a direct correlation between effective document management and improved business performance. Yet recent research reveals that half of organizations rate their document process management processes as ineffective. This best-practices paper gives you insight into how you can reduce costs, increase productivity, mitigate risk and enhance business performance through the strategic outsourcing of document lifecycle management.
Published By: Marketo
Published Date: May 18, 2017
While ABM is not a new way to strategically market to target accounts, now it is a scalable, achievable strategy that organizations of all sizes can implement to focus on whole lifecycle marketing for key accounts. Marketing, selling to, and supporting your customers at an account-level is not only critical to your success, it’s what your customers expect.
Competitive organizations that are focused on engaging their customers across the entire lifecycle, and throughout their buyer journey, need to sell at an account level, understand the influence of the different contacts and speak directly to them. The ABM we practice today is entirely different than the manual processes of days past. Implementing an ABM strategy no longer means an astronomical investment but it does mean increased revenue, focus, and partnership within your organization.
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity.
Our report outlines survey results from marketing and IT decision makers who share how they’re using mobile today. Read the report ‘Mobile is the strategy’ to learn:
• The four components of the mobile maturity lifecycle
• Why mobile apps are crucial to a successful mobile strategy
• The role analytics plays in reaching mobile maturity
Is building custom software a necessary evil, a process that’s divorced from the really important parts of a business? Or is the ability to do this well the underpinning of every successful organization? The truth is probably somewhere in between these two extremes. One thing is clear, however: In many organizations, how well a firm executes its business strategies is inextricably tied to how good it is at creating and running new applications.
Published By: Polycom
Published Date: Feb 25, 2015
Video is already being utilized in most enterprises to some extent. The era of pervasive video has arrived, and with it the need to manage video holistically across the enterprise and throughout its lifecycle. Developing a proper strategy for management and governance can yield a competitive advantage especially when it is focused on key business outcomes.
The ability to keep pace with trends like big data, open data, sophisticated analytics, and the de-compartmentalization of data silos and processes, distinguishes leading master data management (MDM) solutions from their counterparts. IBM, one of the five vendors in this evaluation, is positioned as THE leader with the most prominent, widely implemented solution in the market.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW