Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently.
Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM.
We’ll provide practical, actionable advice and tips on all aspects of ABM, with a bottom-up approach that asks and answers the question: “How?”
How to set goals and objectives? How to select target accounts and specific roles? How to create a compelling buyer journey and, in turn, align content around it?
We’ll then show you, step by step, how to roll out ABM campaigns and, critically, how to structure your CRM and marketing platforms around them. As a performance marketing platform that allows you to collect, analyze, and act on your data at scale, AdRoll is uniquely positioned to demonstrate how you can achieve this.
So, if your company depends on closing long-cycle, mu
Reach your customers on one of the world’s most popular social platforms.
Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiser’s Guide to Instagram.
Highlights from the guide:
Guidelines for Instagram ad formats
Essential tips for Instagram advertising success
How to track the performance of your campaigns
How other companies have used Instagram to grow their business
Published By: LookSmart
Published Date: Feb 25, 2010
LookSmart is one of the largest search advertising networks, processing over 1 billion queries daily. Our award winning AdCenter platform offers tracking and targeting features on par with the major search engines. You can be up and running with optimized campaigns in no time. Start today and get $50 in matched clicks!
Programmatic advertising is full of complex patterns. Very similar to patterns in nature. Our guide, Brilliant Advertising, shows how fractals in nature perfectly describe the complexity of programmatic ads and pave the way for how you should approach creative assets.
Read the guide to learn five ways to overcome challenges to programmatic ads, including how to:
• Bring marketers, creatives, IT, and data analysts together to ensure success
• Save money and time while improving engagement and conversion
• Customize multiple versions of one campaign and serve ads with strong creative in real time
Over the last 10 years of optimizing online media campaigns, Response Media has established some best practices for profitable, successful email address acquisition and email database growth. Download this brief now to learn their key strategies.
Published By: NovaRising
Published Date: Mar 26, 2007
There is no doubt that science is involved in email marketing, however, it is the art of that science which delivers true response. Explore standout campaigns, the technologies they employ, and their creative techniques in this presentation.
Email marketing should be considered a key component of a company’s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.
The lack of trusted information - information that is accurate, timely and relevant - is on the minds of CEOs and senior executives around the world. The cost and complexity of managing increasing volumes of data and content, combined with the need to provide trusted information to every user for every transaction, is driving CIOs to rethink their approach to information delivery.
This white paper, authored by industry analyst IDC, explores the problems confronting IT organizations today as they seek to bring data together from disparate sources in order to achieve better information coherence, operational efficiency, and more effective overall governance. Specifically, the paper considers the problems posed by the complexity of "data integration" technology in terms of its configuration and maintenance. It looks at the utility of a grid computing approach in providing scalability and manageability for "data integration" and considers how an appliance approach can further reduce cost and risk for customers.
WinterCorp analyzes IBM's DB2 Warehouse and how it addresses twin challenges facing enterprises today: improving the value derived from the torrents of information processed every day, while lowering costs at the same time. Discover why WinterCorp believes the advances in data clustering strategies and intelligent software compression algorithms in IBM's Data Warehouse improves performance of business intelligence queries by radically reducing the I/O's needed to resolve them.
Businesses need a better way to leverage information, manage analytic results and glean business insights across the enterprise. Are you seeking a simple, flexible and optimized solution? Watch this short video to learn about IBM's Balanced Warehouse -- the complete ‘ready-to-go’ data warehousing solution comprised of pre-tested, scalable and fully-integrated system components of DB2 Warehouse, Server and Storage.
Not all data is created equal, however, and deriving business value from information dispersed over many different sources means integrating, analyzing and optimizing heterogeneous types and sources of information throughout its lifecycle. Find out how, when deployed together in the same environment, IBM TotalStorage Productivity Center, IBM System Storage SAN Volume Controller and IBM Tivoli Storage Manager deliver the core technologies need to help customers tier their storage based on classes of service.
Organizations must adapt more rapidly than ever before - which means that they must align their IT environments with their business goals and deliver information on demand, when and where it is needed. In this white paper, the experts at IBM discuss how your company can meet this need for information on demand with Service Oriented Architecture (SOA), a business-centric approach to IT architecture that supports integration through linked, repeatable business tasks or services.
Outlook, Hotmail, Yahoo!, AOL and more recently Gmail- the number of different email systems people use to read email in the UK market is seemingly endless. The purpose of this document is to help designers and marketers alike understand email HTML to help maximize your readability, deliverability and campaign effectiveness.
Text-messaging, or SMS, usage is on the rise while email usage is falling. Meanwhile many more mobile phones than personal computers are sold around the world. Long story short: Marketers who want to reach consumers with targeted campaigns had better put an SMS strategy in place. mobileStorm's new white paper, "SMS Or Die," explains why mobile marketing, particularly SMS marketing, is the ideal platform to reach consumers.
Discover the tangible benefit of creating and delivering Customer Engagement Campaign emails that integrate corporate marketing with their sales team profiles (From address, their picture, a message from them - along with all the relevant corporate content), for a true 'connected' solution.
Published By: Gold Lasso
Published Date: Jul 13, 2007
Since the introduction of e-mail as a viable marketing and communications vehicle, the focus has shifted from a "one size fits all" model to content that is relevant and specific to the intended recipient. This paper reviews general concepts behind personalization, further investigates its advantages, discusses the challenges to personalizing campaigns and provides solutions to overcome the challenges.
Published By: Gold Lasso
Published Date: Jul 13, 2007
Successful delivery is the driving force behind an effective email marketing campaign. The purpose of this paper is to provide a summary of terms (or jargon) related to e-mail deliverability, increase general knowledge of the concept, discuss delivery barriers and provide tactics to overcome these issues.
Published By: Mediative
Published Date: Jan 14, 2008
More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it's comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions.
Published By: RenderX
Published Date: May 27, 2008
If you're producing transactional customer communications such as statements, invoices, policy notifications, or shipping documents, you probably already have some of the basic elements you need to start using TransPromo to take your marketing campaigns to the next level. TransPromo advertising in a PDF, PostScript and AFP electronic and print format can easily be injected into your application with RenderX.
Published By: Marketo
Published Date: Nov 04, 2011
Did you learn everything you needed to during your marketing automation demo? Use this checklist to feel confident about the six critical areas of marketing automation. This checklist covers topics including functionality, branding and design control, and marketing campaign creation.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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